Spreads in Venezuela

In Venezuela, spreads is comprised mostly of honey and jams and preserves, which account for a combined 93% of total volume sales. Honey is mostly manufactured at artisanal levels, whereas jam and preserves is dominated by a large number of players ...

Jan 2013 | US$900| Add to cart | View details ›

Baked Goods in Venezuela

In Venezuela, unpackaged/artisanal white bread is a price-regulated category. Nowadays, there is a huge gap between the regulated price of unpackaged/artisanal bread and the manufacturing costs. The wheat, used in the production of wheat flour and ...

Jan 2013 | US$900| Add to cart | View details ›

Bakery in Venezuela

Jan 2013 | US$1,900| Add to cart | View details ›

Biscuits in Venezuela

The main trend seen in biscuits is that companies are relying on umbrella brands to diversify their product portfolios towards the premium segment. Such is the case of Kraft Foods Venezuela, which in mid-2012 re-launched Oreo Fudge as well Oreo Wafer...

Jan 2013 | US$900| Add to cart | View details ›

Breakfast Cereals in Venezuela

Over 2012, breakfast cereals continued to show a slowdown trend in consumption; nonetheless, the drop in volume sales was less pronounced than that of 2011. In the context of product shortages, high inflation rates and contraction of purchasing ...

Jan 2013 | US$900| Add to cart | View details ›

Ice Cream in Venezuela

Over the review period, leading companies in ice cream have focused on developing the premium segment responding to the needs of more sophisticated consumers. Such is the case of Unilever Andina de Venezuela, which in mid-2010 expanded the portfolio ...

Jan 2013 | US$900| Add to cart | View details ›

Oils and Fats in Venezuela

Because of the policy of pricing control within vegetable and seed oil, Venezuelans have no incentive to buy other types of oils and fats unless price-regulated products present shortages. As a strategy to compensate for the loss of profitability in ...

Jan 2013 | US$900| Add to cart | View details ›

Snack Bars in Venezuela

Even though there is a health and wellness trend that moves Venezuelans to look for health-related snacks, snack bars did not escape from the slowdown trend in consumption that started as the result of the economic downturn. According to a company ...

Jan 2013 | US$900| Add to cart | View details ›

Packaged Food in Venezuela

Packaged food began to reverse the slowdown trend in consumption that started as the result of the economic downturn, but a moderate pace. With 2012 being an electoral year, the Venezuelan government increased imports of essential goods as a strategy...

Jan 2013 | US$6,500| Add to cart | View details ›

Canned/Preserved Food in Venezuela

Canned/preserved fish/seafood has experienced a decline in retail volume terms over 2012, driven by a shortage in availability of price-regulated products and the high price of non-price-regulated products. According to Cámara Venezolana de la ...

Jan 2013 | US$900| Add to cart | View details ›