Packaged Food in Vietnam

The Vietnamese economy is set to record slightly slower real GDP growth in 2011 compared to 2010. As high inflation and rising fuel and food prices continue to bite, consumers seem to be more cautious in their spending on packaged food. However, ...

Jan 2012 | US$6,500| Add to cart | View details ›

Confectionery in Vietnam

Dec 2011 | US$1,900| Add to cart | View details ›

Bakery in Vietnam

Dec 2011 | US$1,900| Add to cart | View details ›

Frozen Processed Food in Vietnam

In 2011, Vietnamese consumers showed a growing preference for frozen processed food, as a result of a number of factors. The most obvious reason was rapid urbanisation and the increasingly hectic pace of life in large cities, such as Ho Chi Minh City...

Dec 2011 | US$900| Add to cart | View details ›

Ready Meals in Vietnam

Over the review period, rapid urbanisation, together with the strong development of the Vietnamese economy, resulted in the pace of life in the main cities of Vietnam, such as Ho Chi Minh City and Hanoi, becoming increasingly hectic. Furthermore, the...

Dec 2011 | US$900| Add to cart | View details ›

Canned/Preserved Food in Vietnam

Over the review period, canned/preserved food remained popular among consumers, thanks to the long established presence of such products in Vietnam. However, increasing health-consciousness saw some consumers reduce their consumption of ...

Dec 2011 | US$900| Add to cart | View details ›

Chilled Processed Food in Vietnam

Over the review period, most of the chilled processed food products available in Vietnam were based on Western food. Sausages, ham, smoked meat and salami were among the most popular products. Over the review period, Vietnamese consumers were more ...

Dec 2011 | US$900| Add to cart | View details ›

Dried Processed Food in Vietnam

Dried processed food is expected to see retail volume sales growth of 8% in 2011, similar to the CAGR seen over the review period. This will largely be driven by increased demand for instant noodles, which is expected to account for a 95% share of ...

Dec 2011 | US$900| Add to cart | View details ›

Chocolate Confectionery in Vietnam

Previously, chocolate confectionery products were usually considered a luxury locally. Vietnamese consumers purchased chocolate confectionery as a gift on special occasions such as Valentine’s Day or Lunar New Year holidays. Over the review period, ...

Dec 2011 | US$900| Add to cart | View details ›

Baked Goods in Vietnam

In 2011, the Vietnamese government ran a big campaign “Ngu?i Vi?t Nam uu tiên dùng Vi?t Nam” (Vietnamese people purchase Vietnamese goods) to encourage Vietnamese consumers to buy local products and brands. The campaign ran throughout the year across...

Dec 2011 | US$900| Add to cart | View details ›