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Country Report

Packaging in

Packaging Industry in Romania

49 pages, Jan 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Packaging in Romania meets EU trends

The overarching trend of all packaging industries is a clear tendency towards Western standards away from the low-priced options mostly prevalent in Eastern Europe. Innovation in packaging in Western EU countries had a strong impact on Romanian packaging too.

Small is beautiful and tasty

There was a clear trend towards smaller packaging and more carefully designed packages. As consumer income grows and awareness of brands and health advances, manufacturers can afford to invest more in packaging at the expense of higher unit prices.

PET is here to stay

In 2017, non-alcoholic drinks were still mostly packaged in non-reusable PET bottles in relatively large volumes. Cans continued to gain popularity because of easy usage and rapid cooling but the advantageous unit price of, for example, 2-litre carbonates bottles remained too attractive to the Romanian consumer to induce a shift in preferences.

Glass is back in alcoholic drinks

Similar to non-alcoholic drinks, alcoholic drinks saw a shift from PET and larger-volume packaging to smaller glass bottles. This was the result of the trend towards smaller-sized packaging, single-portion presentations portion and lower consumption of alcoholic drinks.

Premiumisation of materials in home care

Manufacturers of home care products introduced a variety of shapes and sizes to address particular consumer needs. While lower-priced options will most likely remain available due to lack of prestige in this market, more expensive and sophisticated packaging solutions seek to make such products easier to use at home.

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Samples

Packaging Reports Sample Packaging Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Packaging in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes data
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the retail unit volume of the packaging market in Romania?
What are the major pack types and how are they performing in Romania?
Have there been any packaging legislative changes over the past 12 months?
How has the packaging industry been affected by the recession?
How are consumption trends impacting the packaging landscape?
What have been the key trends seen in new packaging developments?
How important is sustainability in packaging to consumers in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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