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Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more49 pages, Jan 2018
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The overarching trend of all packaging industries is a clear tendency towards Western standards away from the low-priced options mostly prevalent in Eastern Europe. Innovation in packaging in Western EU countries had a strong impact on Romanian packaging too.
There was a clear trend towards smaller packaging and more carefully designed packages. As consumer income grows and awareness of brands and health advances, manufacturers can afford to invest more in packaging at the expense of higher unit prices.
In 2017, non-alcoholic drinks were still mostly packaged in non-reusable PET bottles in relatively large volumes. Cans continued to gain popularity because of easy usage and rapid cooling but the advantageous unit price of, for example, 2-litre carbonates bottles remained too attractive to the Romanian consumer to induce a shift in preferences.
Similar to non-alcoholic drinks, alcoholic drinks saw a shift from PET and larger-volume packaging to smaller glass bottles. This was the result of the trend towards smaller-sized packaging, single-portion presentations portion and lower consumption of alcoholic drinks.
Manufacturers of home care products introduced a variety of shapes and sizes to address particular consumer needs. While lower-priced options will most likely remain available due to lack of prestige in this market, more expensive and sophisticated packaging solutions seek to make such products easier to use at home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Packaging industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Packaging in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.