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Euromonitor International’s packaging industry clients use our market research for annual reviews, strategic planning, target-setting, market entry, category management, training on trends and competitors, customer relationship support and sales presentations to prospective clients.

Who we support

  • Consumer goods packaging manufacturers
  • Converters
  • Raw material producers
  • Machinery suppliers

How we support you

Consumer insights

We help packagers work with their clients to track changing consumer needs and lifestyles and develop relevant offerings. Perceiving social trends is vital to understand the potential of new packaging types and new applications of existing technology.

Corporate strategy planning

To support your strategic outlook, we offer views of demand by type, size, region and end product usage combined with trends analysis. Executive management and international manufacturers use our demand forecasts to test their assumptions and goals for capacity investment, M&A, diversification, opportunity and risk.

Product, brand and category management

We help packagers coordinate marketing, sales and operational goals against customer and market demand, offering perspectives on new product development, product launches and brand performance. Give your category managers market research on closures, multi-packaging, easy-opening, returnables, resealables, cost-saving design innovations, dispensing systems and more.

Competitive strategies

We provide the most detailed measurements available on the B2B market for consumer goods category packaging. This feeds detailed, actionable analysis of the packager’s positions, strengths and weaknesses. We also help packagers benchmark and track their peers.

Sales and account management

We give a global map of customers to sales and client relationship teams. Master a customer’s structure, capacity and outlook, and see how much of the customer’s business you have. Chase new business with better knowledge of the prospect’s markets and challenges.



Consulting Learn more ›

Can't find what you're looking for in Passport?

We design, manage and deliver custom projects to help packaging clients collect the information necessary for their most challenging questions.

Some typical examples of how we can help include:

    • Detailed data on filled volume by packaging material, type and size connected with product trend analysis to identify growth areas
    • Data on production volume and packaging supplier shares
    • Surveys of customer and consumers to test attitudes to new and existing packaging concepts
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