Packaging
Euromonitor International’s packaging industry clients use our market research for annual reviews, strategic planning, target-setting, market entry, category management, training on trends and competitors, customer relationship support and sales presentations to prospective clients.
Who we support
- Consumer goods packaging manufacturers
- Converters
- Raw material producers
- Machinery suppliers
How we support you
Consumer insights
We help packagers work with their clients to track changing consumer needs and lifestyles and develop relevant offerings. Perceiving social trends is vital to understand the potential of new packaging types and new applications of existing technology.
Corporate strategy planning
To support your strategic outlook, we offer views of demand by type, size, region and end product usage combined with trends analysis. Executive management and international manufacturers use our demand forecasts to test their assumptions and goals for capacity investment, M&A, diversification, opportunity and risk.
Product, brand and category management
We help packagers coordinate marketing, sales and operational goals against customer and market demand, offering perspectives on new product development, product launches and brand performance. Give your category managers market research on closures, multi-packaging, easy-opening, returnables, resealables, cost-saving design innovations, dispensing systems and more.
Competitive strategies
We provide the most detailed measurements available on the B2B market for consumer goods category packaging. This feeds detailed, actionable analysis of the packager’s positions, strengths and weaknesses. We also help packagers benchmark and track their peers.
Sales and account management
We give a global map of customers to sales and client relationship teams. Master a customer’s structure, capacity and outlook, and see how much of the customer’s business you have. Chase new business with better knowledge of the prospect’s markets and challenges.
