Packaging

Our clients include primary and secondary packaging suppliers and converters, packaging machinery manufacturers and trade associations.

Issues we address

We build our packaging research with value chain analysis and trend information on product and raw material demand, including carton board, plastics, glass and tinplate. This identifies opportunities by market, segment and consumer group.

Typical client questions and needs include:

Can you break out category sales by pack type, size and material?
What product innovations and trends are driving packaging demand?
Can you identify new market and customer opportunities for our packaging?
Where is production shifting? Who are the local fillers?
What are customer preferences, requirements and concerns?
What are the reasons for choice and barriers to switching?
What is the cost per unit?
How will changing perceptions on material, recycling and sustainability impact our business?

Capabilities

We offer a range of services tailored to each clients’ needs. Our capabilities include:

Market analysis
Pricing audits
Market attractiveness planners
Customer analytics
Industry benchmarking
Partner search and evaluation
Production and sourcing analysis
Value chain analysis
Strategic presentations
Forecasting models and scenario analysis

Benefits

We answer clients’ vital commercial questions through qualitative and quantitative buyer, supplier and consumer survey analysis. Talking directly to industry insiders and consumers provides the latest insights, helping identify trends and opportunities for packaging solutions.

Discover white space opportunities
Build strategies with directional trend analysis
Identify new market, product, category and customer opportunities
Track new launches and events
Identify decision makers and provide evidence to persuade
New ideas to support innovation, strategy and the creative process
Identify major customers and qualify interest
Support customer acquisition activities
Assess packaging strategies of competitors

About Consulting

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"Insights from Euromonitor's research improved our understanding of the business landscape and trends, from which we formulated our business plans." Tetra Pak

"The competitive insight Euromonitor provided us exceeded all expectations and actively impacts our strategy decision making process. They have provided us with insight that went well beyond our existing knowledge base, allowing us to better assess our future roadmap of opportunities." Strategic Planning Director, Whirlpool International