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Country Report

Packaging Industry in Italy

The economic crisis and stronger competition in the Italian market saw consumers demand more value from consumer goods. This is forcing brand owners to lower the costs of production and reduce prices to attract consumers and is affecting profits. ...

Oct 2012 | US$1,900| Add to cart | View details

Country Report

Beauty and Personal Care Packaging in Italy

The poor economic situation in Italy had the biggest impact on the packaging for beauty and personal care products in 2011. Italian consumers have become much more aware of their spending and this category has been hit more than others by this ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Home Care Packaging in Italy

The continuation of the economic slowdown forced consumers to make cuts in most product areas. In home care products, consumers traded down to lower-priced brands and less expensive private label alternatives. Additionally, many consumers chose to ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Dog and Cat Food Packaging in Italy

The economic crisis did not have the same negative effect on wet dog and cat food as in other product categories in consumer goods. Pet care continued to grow in 2011 because of the humanisation trend – consumers treating pets as if they are part of ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Tobacco Packaging in Italy

Tobacco packaging in Italy saw a decline in volume sales in 2011 that affected all pack types used, except flexible paper/plastic. Cigarettes, the largest category, was the most affected, reflecting a decrease in consumer household expenditure due to...

Jul 2012 | US$900| Add to cart | View details

Country Report

Soft Drinks Packaging in Italy

After a period of economic slowdown, when consumers demanded large, high-value packaging formats as they were very price-sensitive, in 2010 economic recovery started to be seen, giving consumers more confidence. However, consumers continued to demand...

Feb 2012 | US$900| Add to cart | View details

Country Report

Alcoholic Drinks Packaging in Italy

The economic crisis in Italy meant that brand owners had to reduce the prices of their products in the market; in 2011 sales of alcoholic drinks were negatively affected in spite of the first signs of economic recovery. This especially affected the ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Hot Drinks Packaging in Italy

Coffee pods continued its booming growth in hot drinks in 2010. Following Nespresso’s success story with the launch of coffee pods, more and more producers are choosing to add this product category to their mass market offer. Currently in retail, ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Italy

The economic crisis was the most important trend impacting the total sales of canned/preserved food products in Italy during 2011. Consumers bought more and more canned/preserved food products, especially canned/preserved fish and beans, seen as an ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Confectionery Packaging in Italy

Increasing awareness towards health issues such as obesity and diabetes, linked with high intake of sugar, was the most important factor affecting the demand for confectionery products in 2011. Sugar confectionery was the most affected category, due ...

Jan 2012 | US$900| Add to cart | View details

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