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Company Profile

Panasonic Corp in Consumer Appliances

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Viking Line ABP delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Viking Line ABP, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Viking Line ABP This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Viking Line ABP provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

Net income fall driven by poor performance in AVC business

Increased sales volume in 2012 comes from domestic markets

SWOT: Panasonic Corp

Panasonic Corp focuses on streamlining and product R&D

Competitive Positioning

Panasonic Corp moves up in consumer appliances rankings

Panasonic continues to struggle outside the Asian markets

Market Assessment

Brighter prospects and growth opportunities in Asia Pacific

Small appliances see stronger growth in emerging markets

Microwaves gain volumes from diversified geographic scale

Personal care appliances category drives sales volumes

Category and Geographic Opportunities

Top 10 fastest growing global markets in major appliances

Emerging markets to drive growth in major appliances

Fastest growing major appliances categories in India

India top 10 major appliances company rankings by volume

Cost effective in India and localisation in emerging markets

Fastest growing major appliances categories in Brazil

Brazil top 10 major appliances company rankings by volume

Stimulus package drives major appliances demand in Brazil

Panasonic targets inland cities in China

Brand Strategy

Panasonic restructures its multi-brand portfolio

Panasonic emphasises eco-friendly brands

Operations

Overview of key business units

Panasonic expands production in Asia and Latin America

Panasonic Corp’s production footprint (1)

Panasonic Corp’s production footprint (2)

Recommendations

Balance in restructuring

Report Definitions

Definitions and sources

Samples

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