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Company Profile

Panasonic Corp in Consumer Electronics

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Panasonic Corp delivers a detailed strategic analysis of the company's business, examining its performance in the In-Car Entertainment market and the global economy.

Company and market share data provide a detailed look at the financial position of Panasonic Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Panasonic Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Panasonic Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our In-Car Entertainment research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key facts

Financial assessment

SWOT: Panasonic Corp

Key strategic objectives and challenges

Competitive Positioning

Panasonic Corp in in-home consumer electronics

Panasonic Corp in Imaging Devices

Panasonic Corp in Japan

Market Assessment

Demand slow for new features in digital TVs

Plasma TVs remain a niche

BD players struggle to compete with internet video

Home audio and cinema favouring simplicity

DSLRs drive value sales in cameras but hurt camcorder sales

Focus on Japan

Category Opportunities

OLED TVs

Need to move beyond comfort zone in mobile phones

Brand Strategy

Panasonic Corp: Key marketing campaigns and strategies

Operations

Overview of key business units

Asia Pacific key to Panasonic’s future

Recommendations

Balance in restructuring

Report Definitions

Definitions and sources

Samples

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