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Company Profile

Parmalat Group in Packaged Food

Nov 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Parmalat Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Parmalat Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Parmalat Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Parmalat Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Price Rises Boost Revenue

  • Strategic Evaluation

Financial Assessment

  • Strategic Evaluation

SWOT – Parmalat Group

  • Strategic Evaluation

Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Parmalat Group vs. Global Dairy Market

  • Competitive Positioning

Competitive Landscape

  • Competitive Positioning

Increased Fragmentation in the Global Market

  • Competitive Positioning

Market Assessment

Building on Dairy

  • Market Assessment

Potential for Further Expansion

  • Market Assessment

Dairy Opportunities

Development of Value-added Dairy Portfolio

  • Dairy Opportunities

Looking to Weather Unfavourable Conditions in Milk

  • Dairy Opportunities

Innovation Potential in Flavoured Milk Drinks

  • Dairy Opportunities

Functional Focus in Yoghurt

  • Dairy Opportunities

Growing Competitive Threats in Functional Yoghurt

  • Dairy Opportunities

Economic Conditions Restrict Premium Cheese Development

  • Dairy Opportunities

Growth Opportunities in Cheese

  • Dairy Opportunities

Oils and Fats Opportunities

Narrow Geographic Focus in Oils and Fats

  • Oils and Fats Opportunities

Baby Food Opportunities

Branching Out into Baby Food

  • Baby Food Opportunities

Milk Formula Opportunities

  • Baby Food Opportunities

Brand Strategy

Radically Reshaping the Portfolio

  • Brand Strategy

Parmalat Provides Framework for Expansion

  • Brand Strategy

Astro Threatened by Majors’ Expansion

  • Brand Strategy

Operation

Growing Importance of Local Production

  • Operation

Recommendations

Need to Sharpen Focus on Growth Opportunities

  • Recommendations

Samples

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