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Company Profile

Parmalat Group in Packaged Food

Nov 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Parmalat Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Parmalat Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Parmalat Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Parmalat Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

Price Rises Boost Revenue

Financial Assessment

SWOT – Parmalat Group

Strategic Objectives and Challenges

Competitive Positioning

Parmalat Group vs. Global Dairy Market

Competitive Landscape

Increased Fragmentation in the Global Market

Market Assessment

Building on Dairy

Potential for Further Expansion

Dairy Opportunities

Development of Value-added Dairy Portfolio

Looking to Weather Unfavourable Conditions in Milk

Innovation Potential in Flavoured Milk Drinks

Functional Focus in Yoghurt

Growing Competitive Threats in Functional Yoghurt

Economic Conditions Restrict Premium Cheese Development

Growth Opportunities in Cheese

Oils and Fats Opportunities

Narrow Geographic Focus in Oils and Fats

Baby Food Opportunities

Branching Out into Baby Food

Milk Formula Opportunities

Brand Strategy

Radically Reshaping the Portfolio

Parmalat Provides Framework for Expansion

Astro Threatened by Majors’ Expansion

Operation

Growing Importance of Local Production

Recommendations

Need to Sharpen Focus on Growth Opportunities

Samples

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