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Country Report

Brazil Flag Pasta in Brazil

| Pages: 56

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • In 2014 the Brazilian economy is giving clear signs of stagnation, and after many acquisitions made by category leaders there have been consolidation strategies. From campaigns to reinforce brands’ positionings and national reach, to the diversification of premium and more-affordable lines, any effort to capture consumers´ attention is deemed worthy given that they are struggling with money, owing to inflation.

COMPETITIVE LANDSCAPE

  • M Dias Branco SA Indústria e Comércio de Alimentos remains the leader in pasta, and will account for 20% of value sales in 2014. With the celebration of its 60th anniversary, the company has reinforced its leadership in the category by launching a TV campaign starring Antonio Fagundes, a famous and well-respected Brazilian actor, where the most important historical achievements of the company were reinforced as well as its brands’ positioning. For instance, Adria is more present in the south and southeast regions while Fortaleza and Richester are mainly targeted in the north and northeastern parts of the country.

PROSPECTS

  • Over the forecast period, pasta is projected to record a retail volume CAGR of 1%. The modest growth rate will be related to the fact that pasta is an already well-established product in Brazil, with an exceptionally high penetration rate. Brazil ranks 30th in the world in terms of per capita consumption, with 4kg consumed per person. Italy is by far the country that has the greatest per capita consumption, at 25kg per person. As a result, volume sales in Brazil will only rise by focusing on frequency of consumption. In this sense, ABIMA – the Brazilian pasta association – continually invests in institutional campaigns aiming to increase the consumption of pasta, focusing on it as a source of energy. It has also held a “Pasta Day” on 25 October since 2009, following the World Pasta Day in Italy, on which some Italian restaurants promote special dishes for the special date, a great opportunity to create awareness for differentiated and value-added products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pasta in Brazil?
  • What are the major brands in Brazil?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • Are consumers moving from traditionally dried variants to more innovative chilled formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Pasta in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pasta by Category: Volume 2009-2014
  • Table 2 Sales of Pasta by Category: Value 2009-2014
  • Table 3 Sales of Pasta by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Pasta by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Pasta: % Value 2010-2014
  • Table 6 LBN Brand Shares of Pasta: % Value 2011-2014
  • Table 7 Distribution of Pasta by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Pasta by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Pasta by Category: Value 2014-2019
  • Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Pasta by Category: % Value Growth 2014-2019

Pasta in Brazil - Company Profiles

Brf Brasil Foods SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Brf Brasil Foods SA: Key Facts
  • Summary 2 Brf Brasil Foods: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Brf Brasil Foods SA: Competitive Position 2014

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cia Brasileira de Distribuição: Key Facts
  • Summary 5 Cia Brasileira de Distribuição: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Cia Brasileira de Distribuição: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Cia Brasileira de Distribuição: Competitive Position 2014

M Dias Branco SA Indústria e Comércio de Alimentos in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 M Dias Branco SA Indústria e Comércio de Alimentos: Key Facts
  • Summary 9 M Dias Branco SA Indústria e Comércio de Alimentos: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 M Dias Branco SA Indústria e Comércio de Alimentos: Competitive Position 2014

Packaged Food in Brazil - Industry Context

EXECUTIVE SUMMARY

Economic slowdown starts to impact packaged food

Post-FIFA World Cup impressions and experiences

New acquisitions make a buzz in dairy

Relationship programmes as a strategy to boost sales

Still a niche, health and wellness continues to see increased penetration in the market

KEY TRENDS AND DEVELOPMENTS

Health and wellness continues to grow, but focuses on a niche consumer group

Lactalis increases its presence in the country through important acquisitions

Post-FIFA World Cup impressions and experiences

Relationship programmes as a strategy to boost sales

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

CATEGORY DATA

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Pasta
    • Canned/Preserved Pasta
    • Chilled/Fresh Pasta
    • Dried Pasta

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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