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Country Report

Pasta in Bulgaria

| Pages: 58

Price: US$900

About this Report

Executive Summary

TRENDS

  • Pasta is one of the most popular packaged food types in Bulgaria. Over the review period, pasta sales were driven by consumers’ tastes becoming more sophisticated, and people being willing to pay more for products of higher quality. When the financial crisis affected incomes negatively, pasta remained popular due to cheap brands. Many people like a combination of pasta, cheese and sugar, and consumers’ preferences maintained the demand for pasta. This mostly concerned packaged pasta, while unpackaged varieties are not popular in Bulgaria. In 2013 pasta consumers in Bulgaria did not change their habits.

COMPETITIVE LANDSCAPE

  • Makaronena Fabrica Dobrich is the leading player in 2013 with a 21% share of retail value sales, followed by Kikizas Melissa (20%) and Evroinvest AD (18%). These have remained the leading players over the review period; although Makaronena Fabrica Dobrich and Kikizas Melissa overtook the one-time leader Evroinvest in 2010 and 2011, respectively. However, as consumers continue to try to save money, due to reduced disposable incomes, multinational companies’ shares are likely to decrease. This is because Bulgarian manufacturers’ products remain much cheaper.

PROSPECTS

  • Pasta is a mature product type in Bulgarian, and consumers are still very conservative when choosing pasta meals. However, consumers in bigger cities are increasingly aware of a variety of international brands and recipes. This is likely to see local brands substituted with international alternatives.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pasta in Bulgaria?
  • What are the major brands in Bulgaria?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • Are consumers moving from traditionally dried variants to more innovative chilled formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Pasta in Bulgaria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pasta by Category: Volume 2008-2013
  • Table 2 Sales of Pasta by Category: Value 2008-2013
  • Table 3 Sales of Pasta by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Pasta by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Pasta: % Value 2009-2013
  • Table 6 LBN Brand Shares of Pasta: % Value 2010-2013
  • Table 7 Distribution of Pasta by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Pasta by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Pasta by Category: Value 2013-2018
  • Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Pasta by Category: % Value Growth 2013-2018

Pasta in Bulgaria - Company Profiles

Deroni OOD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Deroni OOD: Key Facts
  • Summary 2 Deroni OOD: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Deroni OOD: Competitive Position 2013

Lidl Bulgaria EOOD & Co KD in Packaged Food (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Lidl Bulgaria EOOD &Co KD: Key Facts
  • Summary 5 Lidl Bulgaria EOOD &Co KD: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Lidl Bulgaria EOOD &Co KD: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Lidl Bulgaria EOOD &Co KD: Competitive Position 2012

Packaged Food in Bulgaria - Industry Context

EXECUTIVE SUMMARY

Growth recovery after years of negative development

Growth in traditional categories and new product development

Artisanal products and multinational companies remain the top players

The share between the modern and the traditional trade is reversing

The value-oriented consumer purchasing behaviour expected to remain important

KEY TRENDS AND DEVELOPMENTS

New product launches bring greater diversity to packaged food

Importance of modern retailing as a distribution channel increases

Insecure political situation with lower incomes are a challenge to groceries consumption

Large and stable companies devour the small players' shares

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Penetration of Private Label by Category: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Pasta
    • Canned/Preserved Pasta
    • Chilled/Fresh Pasta
    • Dried Pasta

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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