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Country Report

Hungary Flag Pasta in Hungary

| Pages: 57

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Pasta will continue to record stable sales in 2014 in both volume and value terms. Pasta is an important part of traditional Hungarian cuisine, and therefore many pasta producers operate in the country from big plants to small family companies. In 2014 Hungarian producers are facing strengthening competition from cheap import products, while private label also continues to consolidate. Therefore leading domestic manufacturers are increasing their prices very carefully. They are present in the category with wide portfolios of products in several price segments. Innovation will be limited in 2014, as the category reaches maturity.

COMPETITIVE LANDSCAPE

  • Gyermelyi Holding Zrt will lead sales in pasta in 2014 with a 24% value share due to the stable popularity of its Gyermelyi, Vita Pasta and Donna Pasta brands. Gyermelyi will remain the best-selling brand within pasta, as it is considered to be good value for money and it benefits from the trend of Hungarians seeking domestic brands instead of foreign products. Tesco-Globál Áruházak Zrt will rank second with a 7% value share with its private label products, which are available in more price categories. CBA Kereskedelmi Kft will hold third position with its CBA private label products, accounting for 6% of total value sales.

PROSPECTS

  • No significant changes are expected in the Hungarian pasta category over the forecast period. Sales are expected to be stable in both volume and value terms and unit prices will increase slightly and steadily between 2014 and 2019. Thus value sales of pasta are expected to increase at a CAGR of 1% at constant 2014 prices. The structure of pasta consumption is, however, expected to change slowly. Although Hungarians have preferred pasta made with eggs, rising health-consciousness has brought variants, eg durum pasta. Nowadays durum pasta is more demanded than pasta with egg in foodservice and the government’s new measures aimed at healthier meal service in schools also support the consumption of durum pasta. Moreover durum pasta is cheaper than pasta with egg, and therefore it is expected to gain value share over the forecast period at the expense of pasta with egg.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pasta in Hungary?
  • What are the major brands in Hungary?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • Are consumers moving from traditionally dried variants to more innovative chilled formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Pasta in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pasta by Category: Volume 2009-2014
  • Table 2 Sales of Pasta by Category: Value 2009-2014
  • Table 3 Sales of Pasta by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Pasta by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Pasta: % Value 2010-2014
  • Table 6 LBN Brand Shares of Pasta: % Value 2011-2014
  • Table 7 Distribution of Pasta by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Pasta by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Pasta by Category: Value 2014-2019
  • Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Pasta by Category: % Value Growth 2014-2019

Pasta in Hungary - Company Profiles

Gyermelyi Holding Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Gyermelyi Holding Zrt: Key Facts
  • Summary 2 Gyermelyi Holding Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Gyermelyi Holding Zrt: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Gyermelyi Holding Zrt: Competitive Position 2014

Packaged Food in Hungary - Industry Context

EXECUTIVE SUMMARY

Sales of packaged food increase after previous declines

Slowing rate of price increase

Large international producers benefit from strong price competition

Shift in distribution of packaged food

Packaged food will recover and remain stable

KEY TRENDS AND DEVELOPMENTS

Improving economic conditions drive growth of packaged food

Only the strongest brands survive

Consumer habits not only shaped by economic factors

Winners and losers of strengthening health-consciousness

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Pasta
    • Canned/Preserved Pasta
    • Chilled/Fresh Pasta
    • Dried Pasta

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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