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Country Report

Pasta in Italy

| Pages: 66

Price: US$900

About this Report

Executive Summary

TRENDS

  • The key trends in 2012 across the two main categories of dried pasta and chilled/fresh pasta were a strong focus on innovation from manufacturers, especially in fresh pasta, creating gourmet and healthy meal solutions; and a steady increase in average unit prices, especially in dried pasta, which negatively impacted volume sales, given the difficult economic conditions in Italy. If prior to 2010 regional provenance and gourmet specialities were key drivers in pasta, in 2011 and 2012, the focus of innovations was on brand extensions. For example, Delverde Industrie Alimentari SpA launched Lasagna Istantanea, while Barilla Alimentare SpA launched Mezze Penne Rigate Integrale as a high-fibre variant. A further trend saw operators extend their product ranges outside specific pasta products, as was the case with De Cecco SpA, which sought to strengthen its brand by launching a line of rice products since 2011, and then expanding the range of choices.

COMPETITIVE LANDSCAPE

  • Pasta is a highly fragmented category in Italy, comprising a large number of different manufacturers whose value shares differ from region to region; however, there is still one key player, Barilla Alimentare SpA, which remains the clear leader even though its share in the category as a whole has been declining since 2009. Barilla Alimentare accounted for 24% of pasta retail value sales in 2012, through a 34% share of dried pasta value sales, with the two brands Barilla and Voiello. De Cecco SpA ranked second, recording a value share of 8% in 2012. Pastificio Rana SpA ranked third in 2012, recording a 7% value share in pasta as a whole; it is the undisputed leader in the chilled/fresh pasta category with a 22% share of value sales.

PROSPECTS

  • Pasta is a mature category, due to the fact that it is a traditional staple in the Italian diet. It is consumed on a daily basis and its consequent status as a commodity means purchasing tends to be related to price, with little loyalty to brands. Giving the economic downturn and consumers’ willingness for tasting something different, pasta may face hard time ahead.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pasta in Italy?
  • What are the major brands in Italy?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • Are consumers moving from traditionally dried variants to more innovative chilled formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Pasta in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pasta by Category: Volume 2007-2012
  • Table 2 Sales of Pasta by Category: Value 2007-2012
  • Table 3 Sales of Pasta by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Pasta by Category: % Value Growth 2007-2012
  • Table 5 Pasta Company Shares 2008-2012
  • Table 6 Pasta Brand Shares 2009-2012
  • Table 7 Sales of Pasta by Distribution Format: % Analysis 2007-2012
  • Table 8 Forecast Sales of Pasta by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Pasta by Category: Value 2012-2017
  • Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Pasta by Category: % Value Growth 2012-2017

Pasta in Italy - Company Profiles

Barilla Alimentare SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Barilla Alimentare SpA: Key Facts
  • Summary 2 Barilla Alimentare SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Barilla Alimentare SpA: Competitive Position 2012

Pastificio Rana SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pastificio Rana SpA: Key Facts
  • Summary 5 Pastificio Rana SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Pastificio Rana SpA: Competitive Position 2012

Packaged Food in Italy - Industry Context

EXECUTIVE SUMMARY

Unit price rises as innovation sustains value growth in 2012

Frugal consumers tighten their belts

Private label strengthens its foothold in packaged food

Supermarkets and hypermarkets hold firm despite increasing competition

Modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Consumers still feeling the impact of the economic recession

Italians prefer to stay-at-home due to economic uncertainty

Consumers looking for health and wellness despite economic downturn

Mid-price brands squeezed by increasing polarisation

Growth of internet retailing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 27 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 30 Company Shares of Meal Solutions 2008-2012
  • Table 31 Brand Shares of Meal Solutions 2009-2012
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 40 Company Shares of Nutrition/Staples 2008-2012
  • Table 41 Brand Shares of Nutrition/Staples 2009-2012
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 47 Sales of Packaged Food by Category: Value 2007-2012
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 50 GBO Shares of Packaged Food 2008-2012
  • Table 51 NBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Brand Shares of Packaged Food 2009-2012
  • Table 53 Penetration of Private Label by Category 2007-2012
  • Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Pasta
    • Canned/Preserved Pasta
    • Chilled/Fresh Pasta
    • Dried Pasta

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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