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Country Report

Mexico Flag Pasta in Mexico

| Pages: 72

Price: US$900

About this Report

Executive Summary

TRENDS

  • Over 2013 and 2014, there has been a trend of downsizing of pack sizes in pasta. This strategy has been adopted by the leading manufacturers to enable them to compete in a price war without decreasing their average unit prices and without affecting their profit margins significantly.

COMPETITIVE LANDSCAPE

  • The competitive environment in pasta is highly concentrated with Fábrica de Pastas Alimenticias La Moderna SA de CV leading in 2014 with a retail value share of 59%, followed, not so closely, by Grupo Herdez SA de CV with a share of 19%. Fábrica de Pastas Alimenticias La Moderna SA de CV has been present in Mexico for decades and it benefits from strong popularity among consumers of all income levels. It was a pioneer by offering pasta at a time when it was barely consumed. Its product range includes inexpensive standard dried pasta as well as more sophisticated products, such as high fibre pasta, pasta for children, pasta ready meals and premium products under its De Luigi brand.

PROSPECTS

  • There is expected to be continued competition in price terms in pasta over the forecast period, with major manufacturers favouring smaller pack sizes in order to compete with the growing presence and improving perception of private label products. However, as economic conditions are expected to improve over 2014-2019 in Mexico, consumers are potentially expected to become less price sensitive, which could stimulate growth in unit prices and prompt value added innovation. Nevertheless, manufacturers of pasta are expected to compete more strongly to win the preference of consumers through modified packaging sizes and price promotions over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pasta in Mexico?
  • What are the major brands in Mexico?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • Are consumers moving from traditionally dried variants to more innovative chilled formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Pasta in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pasta by Category: Volume 2009-2014
  • Table 2 Sales of Pasta by Category: Value 2009-2014
  • Table 3 Sales of Pasta by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Pasta by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Pasta: % Value 2010-2014
  • Table 6 LBN Brand Shares of Pasta: % Value 2011-2014
  • Table 7 Distribution of Pasta by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Pasta by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Pasta by Category: Value 2014-2019
  • Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Pasta by Category: % Value Growth 2014-2019

Pasta in Mexico - Company Profiles

Herdez SA de CV, Grupo in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Grupo Herdez SA de CV: Key Facts
  • Summary 2 Grupo Herdez SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Grupo Herdez SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Grupo Herdez SA de CV: Competitive Position 2014

Nestlé México SA de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé México SA de CV: Key Facts
  • Summary 6 Nestlé México SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Nestlé México SA de CV: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 8 Nestlé México SA de CV: Competitive Position 2014

Packaged Food in Mexico - Industry Context

EXECUTIVE SUMMARY

Packaged food affected by slow economic growth and increasing prices

Government launches tax on high calorie foods and beverages

Competitive environment is highly fragmented with domestic companies in the lead

Traditional grocery retailers losing value share the convenience stores

Growth is set to accelerate as consumers acclimatise to new economic reality

KEY TRENDS AND DEVELOPMENTS

New tax package designed to combat rising obesity impacts packaged food growth

Spicy and extremely hot flavours are very popular among young consumers

Convenience remains a strong benefit with the power to influence consumers

Seasonal strategies lead packaged food industry to pursue consumer preferences

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Pasta
    • Canned/Preserved Pasta
    • Chilled/Fresh Pasta
    • Dried Pasta

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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