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Country Report

Pasta in Romania

| Pages: 59

Price: US$900

About this Report

Executive Summary

TRENDS

  • The dried pasta category displays a diversified offer, with most producers trying to meet consumers’ needs by launching new, higher quality products or improving the quality of existing offerings. The pasta offer in Romania consists of a wide variety of products, both in terms of composition and shape. According to the main producers, demand is currently almost fully covered. The category reached maturity and growth could be reached only from a higher average unit price (more expensive products purchased) and innovation (such as dark/whole grain pasta, organic pasta), as well as from the growth of other niches, such as fresh/frozen pasta. Dried pasta registered retail value growth of 4% in 2012, while chilled/fresh pasta saw 2% growth; the former segment is fully covered, while the latter is still rather new and has higher growth potential.

COMPETITIVE LANDSCAPE

  • The pasta category has multiple strong players, with local ones leading but being closely followed by international players. The first two players are Morarit Panificatie Baneasa SA and Pambac SA (each holding a share of 23% in 2012) . Third was Pangram SA (15%), 60% of whose shares are owned by the Italian company FoodCo, part of the Italian group Colussi (transaction made in 2007), with the remaining 40% owned by Romanian businessmen. The category is rather concentrated, particularly in the upper price segment.

PROSPECTS

  • Although it does not belong to the old tradition in terms of specific national food, pasta is a tradition for most households and is used in various dishes. Most pasta is used for soups, but it is also cooked in a variety of ways, from second dish to dessert. As the perception of pasta is changing among Romanian consumers, higher quality products such as pasta positioned specifically to be used in Italian cuisine are expected to become more popular. Tortellini, ravioli and penne are examples of the newer product offerings available on the Romanian market, and it is expected that there will be more products over the forecast period. Also, innovation is expected to drive growth and new premium products are expected to be successful.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pasta in Romania?
  • What are the major brands in Romania?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • Are consumers moving from traditionally dried variants to more innovative chilled formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Pasta in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pasta by Category: Volume 2007-2012
  • Table 2 Sales of Pasta by Category: Value 2007-2012
  • Table 3 Sales of Pasta by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Pasta by Category: % Value Growth 2007-2012
  • Table 5 Pasta Company Shares 2008-2012
  • Table 6 Pasta Brand Shares 2009-2012
  • Table 7 Sales of Pasta by Distribution Format: % Analysis 2007-2012
  • Table 8 Forecast Sales of Pasta by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Pasta by Category: Value 2012-2017
  • Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Pasta by Category: % Value Growth 2012-2017

Packaged Food in Romania - Industry Context

EXECUTIVE SUMMARY

Food advanced in 2012

Performance of food under the impact of the low purchasing power

Artisanal products dominated food in 2012

Modern retailing dominated sales in 2012

Forecast growth under potential

KEY TRENDS AND DEVELOPMENTS

The low purchasing power negatively affects sales

Large retailers have returned to expansion

Strong fragmentation of the food market

Rural areas hold an impressive growth potential

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 27 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 30 Company Shares of Meal Solutions 2008-2012
  • Table 31 Brand Shares of Meal Solutions 2009-2012
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 40 Company Shares of Nutrition/Staples 2008-2012
  • Table 41 Brand Shares of Nutrition/Staples 2009-2012
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 47 Sales of Packaged Food by Category: Value 2007-2012
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 50 GBO Shares of Packaged Food 2008-2012
  • Table 51 NBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Brand Shares of Packaged Food 2009-2012
  • Table 53 Penetration of Private Label by Category 2007-2012
  • Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Pasta
    • Canned/Preserved Pasta
    • Chilled/Fresh Pasta
    • Dried Pasta

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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