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Country Report

Pasta in South Korea

| Pages: 49

Price: US$900

About this Report

Executive Summary

TRENDS

  • Dried pasta recorded 8% value growth in 2012 as growing numbers of consumers enjoy cooking pasta at home as consumer awareness on Italian cuisine is increases. Pasta sauces also became more diverse, with increased interest also affecting dried pasta sales. Consumers are also showing a tendency towards pasta types other than spaghetti. Players are thus focused on importing a range of pasta types besides spaghetti, which remain novel to South Korean consumers.

COMPETITIVE LANDSCAPE

  • F Divella SpA maintained its position as the leading company in the pasta category, with a 36% value share in 2012. Nonetheless, the company saw a one percentage point decline in value share in 2012 as the company shares were being eaten up by cheaper brands such as Spigadoro. Conversely, second-ranked Ottogi Foods Co Ltd saw a one percentage point rise in value share to 33% in 2012, achieved largely through its Spigadoro brand, which recorded a 32% share.

PROSPECTS

  • Dried pasta, and thus pasta as a whole, is expected to grow at a CAGR of 4% in constant value terms over the forecast period. Pasta is still relatively new in South Korea and the potential for it to be increasingly purchased by consumers for everyday meals remains significant. In addition, new flavours or types of pasta sauces, as well as new types of pasta, which are expected to be more readily available, are set to generate heightened interest over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pasta in South Korea?
  • What are the major brands in South Korea?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • Are consumers moving from traditionally dried variants to more innovative chilled formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Pasta in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pasta by Category: Volume 2007-2012
  • Table 2 Sales of Pasta by Category: Value 2007-2012
  • Table 3 Sales of Pasta by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Pasta by Category: % Value Growth 2007-2012
  • Table 5 Pasta Company Shares 2008-2012
  • Table 6 Pasta Brand Shares 2009-2012
  • Table 7 Sales of Pasta by Distribution Format: % Analysis 2007-2012
  • Table 8 Forecast Sales of Pasta by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Pasta by Category: Value 2012-2017
  • Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Pasta by Category: % Value Growth 2012-2017

Pasta in South Korea - Company Profiles

Ottogi Foods Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Ottogi Foods Co Ltd: Key Facts
  • Summary 2 Ottogi Foods Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Ottogi Foods Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Ottogi Foods Co Ltd: Competitive Position 2012

Packaged Food in South Korea - Industry Context

EXECUTIVE SUMMARY

Premiumisation from health and wellness products

Male consumers become an attractive new consumer group

Popularity of old-fashioned brands allows domestic manufacturers to dominate

Consumers value hypermarkets for convenience and reasonable price

Health and wellness products are driving factor in packaged food

KEY TRENDS AND DEVELOPMENTS

Social commerce is driving packaged food sales via internet retailing

Manufacturers try to attract male consumers

Safety issue regarding private label

SALT describes consumer behaviour during economy uncertainty

Leveraging the trends dictates the ranking

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 27 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 30 Company Shares of Meal Solutions 2008-2012
  • Table 31 Brand Shares of Meal Solutions 2009-2012
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 40 Company Shares of Nutrition/Staples 2008-2012
  • Table 41 Brand Shares of Nutrition/Staples 2009-2012
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 47 Sales of Packaged Food by Category: Value 2007-2012
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 50 GBO Shares of Packaged Food 2008-2012
  • Table 51 NBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Brand Shares of Packaged Food 2009-2012
  • Table 53 Penetration of Private Label by Category 2007-2012
  • Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Pasta
    • Canned/Preserved Pasta
    • Chilled/Fresh Pasta
    • Dried Pasta

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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