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Country Report

USA Flag Pasta in the US

| Pages: 72

Price: US$900

About this Report

Executive Summary

TRENDS

  • After a number of years of growth dating back to the recession, sales of pasta slowed in 2013 as consumer perceptions started to work against it. Pasta is seen as a simple, low-cost meal option and this helped it immensely during the recession when Americans were hard pressed for money. As the economy continues its recovery, Americans are increasingly turning to foods they view as more exciting and are also increasing the proportion of meals eaten at restaurants. Sales at all consumer foodservice locations were up 3% in 2012, the largest increase since 2007.

COMPETITIVE LANDSCAPE

  • Private label remains the leader in pasta, accounting for 23% of value sales in 2013 despite a decrease in sales to US$636 million. Private label benefited from consumer cutbacks during the recession as many people traded down from branded items in an effort to save money. Going forward, private label is expected to decline modestly as consumer expenditures rise. Many consumers have realised the cost savings associated with private label and will be reluctant to increase their spending on staples such as pasta. Discounting by major brands will play a role in luring consumers back to branded products and in the end private label pasta will wind up somewhere below its currently level but above its pre-recession position. Private label can maintain its current level by boasting increased “better for you” options and taking full advantage of its pricing edge. Gluten-free continues to be a strong area of growth for the pasta industry and the largest players in the market are finally getting involved. Ronzoni, Mueller’s and Barilla all launched gluten-free options in 2013. While many of these are only available in select US grocery stores at the moment, they are expected to be rolled out nationwide in 2014. The gluten-free market had previously been dominated by niche players and it will be interesting to see if the introduction of gluten-free lines by the market leaders in dried pasta will increase the overall size of the category or simply take market share away from existing brands. Gluten-free is a promising area for pasta sales with growth of 15% in 2013 but it remains to be seen what the sustainable level of the category is or if it is just the latest food fad for those with neither coeliac disease nor other gluten sensitivities.

PROSPECTS

  • Over the forecast period, pasta is slated to show a constant dollar CAGR of 1% with a slight decrease in volume. Pasta is expected to remain a pantry staple and should not encounter difficulties maintaining its current level of sales but growth may be hard to come by. Opportunities will be found on the fringes and by manufacturers who are able to create excitement around their products by showing consumers new exciting ways to make pasta healthier and introducing new “better for you” varieties of pastas that do not suffer in terms of taste.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pasta in USA?
  • What are the major brands in USA?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • Are consumers moving from traditionally dried variants to more innovative chilled formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Pasta in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pasta by Category: Volume 2008-2013
  • Table 2 Sales of Pasta by Category: Value 2008-2013
  • Table 3 Sales of Pasta by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Pasta by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Pasta: % Value 2009-2013
  • Table 6 LBN Brand Shares of Pasta: % Value 2010-2013
  • Table 7 Distribution of Pasta by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Pasta by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Pasta by Category: Value 2013-2018
  • Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Pasta by Category: % Value Growth 2013-2018

Pasta in the US - Company Profiles

ConAgra Foods Inc in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 ConAgra Foods Inc: Key Facts
  • Summary 2 ConAgra Foods Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 ConAgra Foods Inc: Competitive Position 2013

Kraft Foods Inc in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Kraft Foods Group Inc: Key Facts
  • Summary 5 Kraft Foods Group Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Kraft Foods Inc: Competitive Position 2013

Kroger Co in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Kroger Co: Key Facts
  • Summary 8 Kroger Co: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 9 Kroger Co: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 10 Kroger Co: Private Label Portfolio
  • Summary 11 Kroger Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Kroger Co: Competitive Position 2012

Packaged Food in the US - Industry Context

EXECUTIVE SUMMARY

Value sales increase in 2013

Gluten-free remains popular

Strong merger and acquisition activity in 2013

Supermarkets continue to dominate food retailing

Slower growth expected in coming years

KEY TRENDS AND DEVELOPMENTS

Private label goes premium

Manufacturers cater to Millennials

Food companies focus on gluten-free and high-protein marketing claims

M&A activity heats up

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Penetration of Private Label by Category: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Pasta
    • Canned/Preserved Pasta
    • Chilled/Fresh Pasta
    • Dried Pasta

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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