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Country Report

Venezuela Flag Pasta in Venezuela

| Pages: 58

Price: US$900

About this Report

Executive Summary

TRENDS

  • Pasta made from durum wheat and wheat flour is considered ‘basic’ pasta and sells at prices established and enforced by the government. The retail price of pasta remained unchanged at BsF4.33 per kg for 30 months until the government officially authorised a new price of at BsF5.41 per kg in August 2013. The 25% price increase was deemed as insufficient given an accumulated inflation rate of 98% during the previous two and a half years.

COMPETITIVE LANDSCAPE

  • In contrast to other categories, pasta contains a larger number of participants. Alimentos Polar CA will lead sales in 2014 with a 25% value share. The company is owned by Empresas Polar CA, the largest domestic corporation in Venezuela. Alimentos Polar markets Primor – its leading brand – which offers a wide product portfolio with several formats like spaghetti, plumitas (penne), vermicelli, tornillos and specialities like pasticho and pastina for babies.

PROSPECTS

  • No new price adjustments are expected in the first half of the forecast period. Volume sales will continue to fall and start recovering by 2017, as companies solve financial constraints that arise from restricted access to foreign currency. As a result, sales are expected to register a value CAGR of 0% at constant 2014 prices in the forecast period. In particular, some popular pasta varieties like vermicelli and penne are foreseen to continue facing price controls.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pasta in Venezuela?
  • What are the major brands in Venezuela?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • Are consumers moving from traditionally dried variants to more innovative chilled formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Pasta in Venezuela - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Pasta by Category: Volume 2009-2014
  • Table 2 Sales of Pasta by Category: Value 2009-2014
  • Table 3 Sales of Pasta by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Pasta by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Pasta: % Value 2010-2014
  • Table 6 LBN Brand Shares of Pasta: % Value 2011-2014
  • Table 7 Distribution of Pasta by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Pasta by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Pasta by Category: Value 2014-2019
  • Table 10 Forecast Sales of Pasta by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Pasta by Category: % Value Growth 2014-2019

Pasta in Venezuela - Company Profiles

Alimentos Polar CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alimentos Polar CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Alimentos Polar CA: Competitive Position 2014

Cargill de Venezuela CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Cargill de Venezuela CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Cargill de Venezuela CA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 5 Cargill de Venezuela CA: Competitive Position 2014

Packaged Food in Venezuela - Industry Context

EXECUTIVE SUMMARY

Adverse business environment limits growth in packaged food

Inflation and devaluation drive unit prices in 2014

Multinationals are best equipped to deal with foreign currency restrictions

Convenience stores continue to gain ground in packaged food

Tough business environment remains the main threat to growth in packaged food

KEY TRENDS AND DEVELOPMENTS

Packaged food stagnates with regard to new product developments and new entrants

Regulatory constraints limit consumers’ ability to differentiate brands and retailers

Inflation and devaluation drive unit prices

The adverse economic environment leads to concentration in price-regulated categories

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Pasta
    • Canned/Preserved Pasta
    • Chilled/Fresh Pasta
    • Dried Pasta

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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