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Company Profile

PepsiCo Inc in Health and Wellness

Oct 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on PepsiCo Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of PepsiCo Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PepsiCo Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of PepsiCo Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

PepsiCo: Increased weighting of good-for-you products 2000/2010

HW functional drinks leads PepsiCo’s overall HW sales

SWOT: PepsiCo Inc

Key strategic objectives and challenges

PepsiCo’s key nutrition goals

PepsiCo: BRICs increasing weight in global HW

PepsiCo HW sales in BRICs

PepsiCo’s HW strategy needs to further diversify

Other HW credentials can be explored

HW Competitive Postioning

Global HW competitive landscape

TCCC reliance on HW soft drinks, PepsiCo a broader HW portfolio

PepsiCo’s competitiveness in major HW markets

Immediate outlook: Gatorade, WBD and Quaker nutrition focus

Market Assessment

PepsiCo: Standard products outperform HW over 2006-2010

PepsiCo: HW accounts for one third of its overall fmcg sales

PepsiCo outperforms world HW market in 2009-2010

PepsiCo: North America represents the largest but slowest market

PepsiCo in good position to exploit HW bakery products potential

M&A Growth Strategies

Acquisitions widening HW portfolio and geographies

PepsiCo’s acquisitions in recent years: HW beverages

PepsiCo’s acquisitions in recent years: HW packaged food

Summary of acquisitions: HW Juice and Eastern Europe

Important HW joint ventures

Impact of WBD

Category/Geographic Opportunites

PepsiCo: Asia Pacific plenty of work needs to be done

PepsiCo: HW RTD tea a white space

USA HW soft drinks growth opportunities

USA: BFY reduced sugar categories to continue to drive growth

Major growth markets for reduced sugar soft drinks

FF sports drinks major growth markets

Major growth markets for reduced sugar carbonates

Major growth markets for NH 100% fruit/vegetable juice

Major growth markets for HW bakery products

BRICs plus Mexico equals great HW dairy potential

PepsiCo: General wellbeing the key prime positioning globally

PepsiCo: Sales breakdown in the US by prime positioning 2010

Brand Stategy

PepsiCo offers a wide HW brand portfolio

PepsiCo: T hree groups of core brands

Gatorade: The G Series

Diet Pepsi: Latin America offers potential

Tropicana: Flat growth in developed markets in 2008-2010

Trop50: Doubles sales within a year of launch

Operations

Power of One: Americas Council

Global Snacks Group (GSG)

Recommendations

Tropicana, WBD potential and Latino promise

Samples

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