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Company Profile

Pepsico inc in Packaged Food

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on PepsiCo Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of PepsiCo Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PepsiCo Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of PepsiCo Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Dairy acquisition adds to global reach

PepsiCo announces major restructuring in 2012

PepsiCo benefits from global growth in snacks

SWOT: PepsiCo Inc

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Intensifying competition in snack products categories

PepsiCo sees significant boost from Wimm -Bill- Dann

Acquisitions target emerging markets

Market Assessment

PepsiCo increases diversity with Wimm-Bill-Dann acquisition

Dairy overtakes breakfast cereals as biggest seller

Acquisitions and organic growth feed top 10 players

Sweet and Savoury Snacks

China to dominate growth but picture is more complex

Local snacks continue to frame market in sweet and savoury

PepsiCo faces competition from healthier options

The challenge of pursuing “better for you” in sweet and savoury

Strong PepsiCo brand portfolio in sweet and savoury snacks

Focus on other brands in tortilla/corn chips range

Bakery

PepsiCo presence in bakery underpinned by Quaker

PepsiCo must find growth outside US in hot cereals

Breakfast cereals going forward

Dairy

Russia dominates PepsiCo presence in dairy

Potential for synergies with soft drinks and dairy in Russia

Dairy strategic outlook

Snack Bars

PepsiCo loses out in snack bar wars

Quaker comes up short against Nature Valley in North America

Look to international markets in snack bars

Brand Strategy

Extensive global and regional brand portfolio

Doritos and Cheetos star performers for PepsiCo

US markets let Quaker down

Operations

Major restructuring effort

Recommendations

Recent acquisitions open up new opportunities

Samples

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