You are here: HomeSolutionsIndustriesSoft Drinks
print my pages

Company Profile

PepsiCo Inc in Soft Drinks

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on PepsiCo Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of PepsiCo Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PepsiCo Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of PepsiCo Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

Current hot debate over future of PepsiCo

PepsiCo CEO’s vision: Power of One

Probability: Snacks to help raise profile of soft drinks or vice versa?

PepsiCo CEO: Future breakdown of geography and category

SWOT: PepsiCo Inc

Key strategic objectives and challenges

Competitive Positioning

PepsiCo volume growth broadly in line with the market in 2011

PepsiCo marginally outperforms the market by value in 2011

Top 10 soft drinks companies by value 2011

Top 10 soft drinks companies by volume 2011

Market Assessment

Continued emerging market growth to secure future prospects

Striking the balance between emerging and developed markets

Leveraging strength in sports and energy drinks to expand globally

Category and Geographic Opportunity

Billion dollar growth markets to watch

PepsiCo under TCCC’s shadow in major growth markets

China: PepsiCo and Tingyi alliance - Change of business model

Focusing on marketing and brand building in China

Indonesia: PepsiCo’s Asia bottleneck needs sorting

Refocusing on US carbonates in 2012

Russia: Strong growth driven by acquisition

PepsiCo losses ground to Red Bull and TCCC in Latin America

Brand Strategy

Better for you focus key brand strategy at PepsiCo

Pepsi under-performs Coca-Cola 2010-2011

Gatorade needs to improve sales in Europe and Asia

Tropicana should look to go beyond core developed markets

Operations

Highlights of current structure and operations

Recommendations

Grow emerging markets volume, maintain cash cow US beverages

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!