You are here: HomeSolutionsIndustriesPackaged Food
print my pages

Company Profile

Perfetti Van Melle Group in Packaged Food

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Perfetti Van Melle Group delivers a detailed strategic analysis of the company's business, examining its performance in the Confectionery market and the global economy.

Company and market share data provide a detailed look at the financial position of Perfetti Van Melle Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Perfetti Van Melle Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Perfetti Van Melle Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Confectionery research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Perfetti reliant on Western European performance

  • Strategic Evaluation

Perfetti Van Melle shifts focus to the emerging markets

  • Strategic Evaluation

SWOT: Perfetti Van Melle Group

  • Strategic Evaluation

Perfetti Van Melle : Focuses on emerging markets

  • Strategic Evaluation

Competitive Positioning

Strong growth in emerging markets helps Perfetti Van Melle

  • Competitive Positioning

Emerging markets offset weaker performance in Europe

  • Competitive Positioning

Market Assessment

Emerging markets engine for packaged food growth

  • Market Assessment

Kraft/Cadbury has impact at global level

  • Market Assessment

Acquisitions fuel growth among top 10 players

  • Market Assessment

Perfetti Van Melle maintains confectionery focus

  • Market Assessment

Consolidation slows at end of review period

  • Market Assessment

Acquisition potential limited among top 10 confectionery players

  • Market Assessment

Acquisitions slow in 2011

  • Market Assessment

Boosting manufacturing capacity focus for 2011

  • Market Assessment

Confectionery

Perfetti Van Melle solid base in emerging markets

  • Confectionery

Indian strengths in gum contrast with weakness elsewhere

  • Confectionery

Nutrition concerns help push emerging markets ahead in growth

  • Confectionery

Pricing and small traditional retailers remain key in India

  • Confectionery

Healthier confectionery sees growth in Brazil

  • Confectionery

Perfetti Van Melle to face a much stronger Nestlé in China

  • Confectionery

Sweet and Savoury Snacks

Perfetti Van Melle moves into new territory in India

  • Sweet and Savoury Snacks

Brand Strategy

Better for you focus for Perfetti Van Melle

  • Brand Strategy

Cross-category branding through Mentos

  • Brand Strategy

Strong global presence via Mentos and Chupa Chups

  • Brand Strategy

Operations

Perfetti Van Melle looks to smaller retailers in emerging markets

  • Operations

Recommendations

Perfetti Van Melle looks to strengthen in emerging markets

  • Recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!