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Company Profile

Perfetti Van Melle Group in Packaged Food

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Perfetti Van Melle Group delivers a detailed strategic analysis of the company's business, examining its performance in the Confectionery market and the global economy.

Company and market share data provide a detailed look at the financial position of Perfetti Van Melle Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Perfetti Van Melle Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Perfetti Van Melle Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Confectionery research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Perfetti focuses on emerging market expansion

Perfetti enjoys consistent growth over the review period

SWOT: Perfetti Van Melle Group

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Packaged food players pursue emerging market sales

Indian sales growth consistently in double digits

Big deals lead to consolidation in confectionery

Recent acquisition activity in confectionery

Quiet period for M&A activity in confectionery

Market Assessment

Perfetti exclusive focus on confectionery

Perfetti relies on sugar confectionery

Confectionery

Emerging markets to lead growth in gum

Indian sales propel Perfetti forward

Perfetti overly reliant on bubble gum in Chinese market

BRIC markets set to become battleground for major players

Sugar confectionery to be dominated by China

Consider expansion into power mints

Emerging markets responsible for lollipop brand growth

Other Opportunities

The attractions of Indian sweet and savoury snacks

Brand licensing agreements in complementary categories

Brand Strategy

Brand extensions form basis for Perfetti Van Melle strategy

Mentos receives boost from gum

Building strong regional brands in Asia Pacific

Operations

P ackaging and distribution strategy innovations

Recommendations

Looking beyond gum and sugar confectionery

Samples

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