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Company Profile

Pernod Ricard Groupe in Wine

As well as ranking third in the global spirits market, Pernod Ricard is the world’s fourth largest wine producer. This profile analyses the company’s efforts to adapt its wine offer to challenging and changing conditions in core markets and to ...

Oct 2013 | US$525 | Pages: 34 | Add to cart | View details

Company Profile

Pernod Ricard Groupe in Spirits

With very limited resources for expansion through acquisition until at least 2015, Pernod Ricard’s key focus has to be through organic growth. The profile looks at how its current portfolio of brands is positioned and what it should do to maximise ...

Jul 2013 | US$525 | Add to cart | View details