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Company Profile

Pernod Ricard Groupe in Wine

The world’s second largest spirits company, Pernod Ricard, is also the ninth largest vintner globally. This profile analyses the company’s efforts to develop its wine operations in line with its broader strategic focus on premiumisation, including ...

Dec 2015 | US$570 | Pages: 35 | Add to cart | View details

Company Profile

Pernod Ricard Groupe in Spirits

The world’s second largest spirits company, Pernod Ricard, faces several significant challenges, including the impact of anti-extravagance measures and economic slowdown in China, Diageo’s expansion in India, and the rise of craft distillers. This ...

Dec 2015 | US$570 | Pages: 41 | Add to cart | View details

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