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Company Profile

Pernod Ricard in Spirits

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Pernod Ricard Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Pernod Ricard Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pernod Ricard Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Pernod Ricard Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Overview

Key company facts

  • Overview

Strong emerging market focus drives Pernod Ricard growth

  • Overview

Pernod Ricard’s high debt could be a hindrance

  • Overview

SWOT: Pernod Ricard Groupe

  • Overview

Key strategic objectives

  • Overview

Strategic challenges

  • Overview

Competitive Positioning

Acquisitions and divestments affect Pernod Ricard’s performance

  • Competitive Positioning

Tight at the top

  • Competitive Positioning

Growing consolidation in spirits

  • Competitive Positioning

Market Assessment

Pernod Ricard’s good geographic balance

  • Market Assessment

Pernod Ricard’s strong emerging market presence

  • Market Assessment

Pernod’s broad spread gives large growth opportunities

  • Market Assessment

Market and Category Assessment

Pernod’s strong Indian whiskey portfolio strengthens global position

  • Market and Category Assessment

Pernod Ricard well placed to strengthen blended Scotch position

  • Market and Category Assessment

Pernod Ricard’s opportunities to grow key blended Scotch growth markets

  • Market and Category Assessment

Pernod Ricard drives Irish whiskey with Jameson

  • Market and Category Assessment

Leading position in single malt Scotch

  • Market and Category Assessment

Pernod’s strong and growing presence in Indian whiskey

  • Market and Category Assessment

Local brands help Pernod Ricard’s international portfolio

  • Market and Category Assessment

Local brands pull down Pernod Ricard’s growth

  • Market and Category Assessment

Slow start for Absolut under Pernod Ricard’s ownership

  • Market and Category Assessment

Growth opportunities abound for Pernod Ricard in vodka

  • Market and Category Assessment

Pernod Ricard’s refocuses Martell towards growth markets

  • Market and Category Assessment

Broad geographic spread boosts Havana Club growth

  • Market and Category Assessment

Malibu and liqueurs struggle for growth

  • Market and Category Assessment

Premiumisation the way forward in gin

  • Market and Category Assessment

Too much focus on the Ricard Anis brand in other spirits

  • Market and Category Assessment

Brand Strategy

Pernod Ricard’s narrow brand focus

  • Brand Strategy

Operational Details

Pernod Ricard’s corporate structure

  • Operational Details

Operations: production, distribution and ownership

  • Operational Details

Recommendations

Major focus on emerging markets required

  • Recommendations

Acquisition of key Beam Inc brands to augment global spread

  • Recommendations

Beam brand acquisitions impact on Pernod Ricard in key markets

  • Recommendations

Samples

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