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Company Profile

Pernod Ricard in Spirits

Dec 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Pernod Ricard Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Pernod Ricard Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pernod Ricard Groupe This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Pernod Ricard Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Overview

Key company facts

Strong emerging market focus drives Pernod Ricard growth

Pernod Ricard’s high debt could be a hindrance

SWOT: Pernod Ricard Groupe

Key strategic objectives

Strategic challenges

Competitive Positioning

Acquisitions and divestments affect Pernod Ricard’s performance

Tight at the top

Growing consolidation in spirits

Market Assessment

Pernod Ricard’s good geographic balance

Pernod Ricard’s strong emerging market presence

Pernod’s broad spread gives large growth opportunities

Market and Category Assessment

Pernod’s strong Indian whiskey portfolio strengthens global position

Pernod Ricard well placed to strengthen blended Scotch position

Pernod Ricard’s opportunities to grow key blended Scotch growth markets

Pernod Ricard drives Irish whiskey with Jameson

Leading position in single malt Scotch

Pernod’s strong and growing presence in Indian whiskey

Local brands help Pernod Ricard’s international portfolio

Local brands pull down Pernod Ricard’s growth

Slow start for Absolut under Pernod Ricard’s ownership

Growth opportunities abound for Pernod Ricard in vodka

Pernod Ricard’s refocuses Martell towards growth markets

Broad geographic spread boosts Havana Club growth

Malibu and liqueurs struggle for growth

Premiumisation the way forward in gin

Too much focus on the Ricard Anis brand in other spirits

Brand Strategy

Pernod Ricard’s narrow brand focus

Operational Details

Pernod Ricard’s corporate structure

Operations: production, distribution and ownership

Recommendations

Major focus on emerging markets required

Acquisition of key Beam Inc brands to augment global spread

Beam brand acquisitions impact on Pernod Ricard in key markets

Samples

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