Premiumisation remains at the heart of Pernod Ricard’s strategy, as seen in the planned disposal of its international strategic wine brands, and the acquisition of a minority stake in Almave, an alcohol-free agave spirit co-founded by the Formula One star Lewis Hamilton. Pernod Ricard is paying increasing attention to burgeoning areas like RTDs or non-alcoholic spirits, but its main focus remains on the traditional spirits industry with its renowned brands in categories like whiskies, vodka or r
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Overview:
Euromonitor International's report on Pernod Ricard Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Pernod Ricard Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Pernod Ricard Groupe.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Pernod Ricard Groupe provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Scope
Executive summary
Top companies at a glance
Pernod Ricard’s global footprint
India leads in volume sales and the US in value sales
Market momentum driving volume growth at Pernod Ricard
“Other whiskies” in India will be driving growth in the coming years
Little change expected in the projected rankings
Sustainability moves into the spotlight as consumers expect more
Pernod Ricard partners with ecoSPIRITS for global expansion of circular spirits distribution
Paying the price of higher pricing: Leading player performance stalls
Diageo remains Pernod Ricard’s main competitor
Pernod Ricard well represented in the whiskies category
Royal Stag is Pernod Ricard’s main brand in total volume terms
Divestments help to refine a premium focus
Premiumisation at the forefront of recent Pernod Ricard acquisitions
Asia Pacific is Pernod Ricard’s biggest region for sales of whiskies
Pernod Ricard investing in American whiskey in the US
Pernod Ricard expanding its distilling capacity for whiskies
North America and Western Europe the biggest regions for white spirits
Spain an exception, with gin dominating sales
Absolut Vodka slated to become carbon-neutral by 2030
The Americas and Western Europe dominate Pernod Ricard’s rum sales
Disposal of wine brands likely to shake up Pernod Ricard’s regional shares
Growth expected in spirits-based RTDs
All roads lead to RTDs: The category becomes a key intersection of diversification strategies
Absolut Vodka teams up with soft drinks brands on new RTDs
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
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