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Market research for the personal accessories industry

Euromonitor has the world’s most comprehensive research on the personal accessories industry. We monitor and analyse industry trends in personal accessories globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in personal accessories include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Global Briefing

Positioning Jewellery Portfolio and For Future Growth

Jewellery contributes a majority of global personal accessories sales in 2015, and often dominates industry growth rates due to its fluctuating unit prices. However, the variety in local dynamics of real and costume jewellery markets around the world...

May 2015 | US$1,325 | Pages: 29 | Add to cart | View details

Country Report

Jewellery in South Korea

In jewellery in South Korea, wedding purpose jewellery accounts for a large portion. The weddings industry is becoming larger and larger every year. Also, brides and grooms purchase fewer items, which are more expensive and exclusive, within their ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Personal Accessories in South Korea

Consumers heavily rely on brand names when they purchase personal accessories in South Korea. If the brand is represented in multiple types of personal accessories, it can perform more significantly than other products because a brand name builds ...

May 2015 | US$1,225 | Add to cart | View details

Country Report

Watches in South Korea

Watches’ current retail value growth reached 11% in 2014 which was a slight deceleration from 2013 after having constant increase over the review period. In 2014, watches’ performance was largely boosted by that of high mechanical watches which ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Writing Instruments in South Korea

Fountain pens put in the best performance within writing instruments in South Korea in 2014, recording current retail value growth of 4%, followed by roller ball pens with 3%. Unit price growth in fountain pens was more noticeable than in any other ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Bags and Luggage in South Korea

In South Korea, exclusivity of personal accessories has become more important than ever. Previously, luxury brands gained popularity because consumers could show their identities by exposing brand logos and a brand’s own unique designs. However, ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

Country Report

Bags and Luggage in Singapore

Bags and luggage is expected to increase in current value by 9% in 2014, generating total retail value sales of S$1.2 billion. The importance of bags and luggage as representative fashion items has been growing among Singaporean consumers for several...

Mar 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Jewellery in Singapore

Jewellery in Singapore is set to increase in current value by 5% in 2013, rising to S$3.1 billion. Jewellery is increasingly seen as an important fashion item which is essential to match with an outfit. With the wide knowledge of fashion trends among...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Personal Accessories in Singapore

Explanations of words and/or terminology used in this report are as follows:

Mar 2015 | US$1,225 | Pages: 61 | Add to cart | View details

Country Report

Watches in Singapore

Watches in Singapore is expected to increase in current value by 9% in 2014, generating value sales of S$1.7 billion. In recent years, watches in Singapore has been characterised by an influx of international brands and consumers now have a very wide...

Mar 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Writing Instruments in Singapore

Singaporean consumers are becoming increasingly technology savvy. Consumer electronic devices such as smartphones, tablets and portable computers are being increasingly used by consumers to record text. This is a growing trend among Singaporean ...

Mar 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Global Briefing

Mapping Out Growth Strategies in Bags and Luggage

After driving bags and luggage sales over 2009-2012, several luxury conglomerates have seen lower growth rates and have lost market share since. This briefing analyses the factors which will affect bags and luggage sales over 2015-2019. In doing so, ...

Mar 2015 | US$1,325 | Pages: 27 | Add to cart | View details

Country Report

Jewellery in Taiwan

Brands have become a more important factor when consumers choose jewellery. Consumers would rather spend the same money for a smaller diamond with a brand name. Therefore, the market saw positive growth for most of the international brands, which ...

Mar 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Personal Accessories in Taiwan

Retail value sales of personal accessories in 2014 were growing faster than in the previous year, since consumers held a better expectation of general economic development compared to 2013. However, the growth was flat compared to other Asian ...

Mar 2015 | US$1,225 | Pages: 54 | Add to cart | View details

Country Report

Watches in Taiwan

Sales in watches were mainly driven by Chinese tourists. According to the tourist records from the Mainland Affairs Council, travellers from China in 2013 increased 10% compared to 2012.The 20% tax the Chinese government put on luxury goods, ...

Mar 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Writing Instruments in Taiwan

Due to the matureness of the writing instruments market, companies increased the sales by launching new packaging or limited editions. Mitsubishi Pencil Co Ltd launched a limited edition for its best-selling roller ball pen, and Pilot Corp launched ...

Mar 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Bags and Luggage in Taiwan

More individual local brands stood out due to the supporting regulation in cultural development by the government. Apart from the brand name, consumers are also looking for products with good quality and unique design to distinguish themselves from ...

Mar 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Personal Accessories in Thailand

In 2014, personal accessories could not maintain the same growth rates as in the previous year. The first half of the year was quiet for the industry because of the anti-government protests. A new interim government was set-up in the second half of ...

Mar 2015 | US$1,225 | Pages: 58 | Add to cart | View details

Country Report

Watches in Thailand

Thais believe that a wrist watch is an important item which represents the owner’s character. The style of watch is held to say something about the wearer, as some people choose a different watch to wear on different occasions. For example, sports ...

Mar 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Writing Instruments in Thailand

Writing instruments continued to post retail volume and value sales growth in 2014. Children are key consumers of these products whereas parents are key buyers. Colourful designs featuring, for example, cartoon characters, can attract a lot of demand...

Mar 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in Thailand

New product developments in bags and luggage were not only designed for women as men increasingly became key consumers, especially of business bags. Unisex bags remained popular among urban customers. Handbags continued to register the largest retail...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Jewellery in Thailand

Real jewellery dominated retail value sales, although costume jewellery posted the highest growth rate in 2014. Real jewellery offers premium accessories that attract high-end consumers wanting to show their status. It is also considered an ...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Watches in the United Arab Emirates

Watches benefited strongly from retail developments in the United Arab Emirates at the end of the review period, with the number of jewellery and watch specialist retailers continuing to expand. Outlet volume rose from 1,312 in 2012 to 1,397 in 2014,...

Mar 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Writing Instruments in the United Arab Emirates

Writing instruments benefited from a growing focus on education in the United Arab Emirates during the review period. Parents in particular are seeking to encourage their children's educational development, while the number and quality of education ...

Mar 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Bags and Luggage in the United Arab Emirates

The United Arab Emirates benefited from rising economic confidence at the end of the review period, with disposable income levels rising. The country is also seeing a surge in inbound, outbound and domestic tourism flows, with many tourists notably ...

Mar 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Jewellery in the United Arab Emirates

Indian consumers and brands had a stronger impact on sales of jewellery in the United Arab Emirates in 2014, following changes to Indian import legislation covering gold. In January 2013, the Indian government increased gold import duties from 3% to ...

Mar 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in the United Arab Emirates

Sales of personal accessories benefited strongly from rising economic confidence towards the end of the review period. Consumers are spending increasingly freely on these products, while a growing sense of affluence also encouraged consumers to trade...

Mar 2015 | US$1,225 | Pages: 63 | Add to cart | View details

Country Report

Jewellery in Russia

Jewellery structure in Russia was quite close to Pareto distribution, or an 80-20 rule. Real jewellery took the volume share of 31% of total volume category sales in 2014, while its retail value share was 83%. Real jewellery was segment, posting a ...

Feb 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in Russia

Personal accessories gained popularity in Russia and deserved more focused attention from an increasing number of multinational brands, especially those specialising in fashion and luxury articles, apparel and footwear. The growing share of personal ...

Feb 2015 | US$1,225 | Pages: 63 | Add to cart | View details

Country Report

Watches in Russia

Watches registered fair retail value growth of 7% in 2014 and reached RUB36.2 billion. Mechanical and quartz digital watches posted the highest retail value growth of 8% and 10% respectively, due to the rapid growth of its high-value segments.

Feb 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Russia

Two clear trends can be distinguished in writing instruments in Russia. Firstly, the competition in the lower- and mid-price segments of writing instruments is sharp due to the focus on students. These consumers tend to choose cheaper writing ...

Feb 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Bags and Luggage in Russia

The Russian market for bags and luggage is represented by a wide range of products in all price segments. The continuous shift of consumer preferences towards higher quality products and purchasing products in shopping malls, large stores and ...

Feb 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Writing Instruments in Ukraine

According to the National Statistics Service of Ukraine, in 2013 the number of students increased by more than 1%, whereas in 2012 the number of students increased by less than 0.5%. Growth in the number of pupils has a positive effect on writing ...

Feb 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Personal Accessories in Ukraine

In 2014, volume sales of personal accessories declined. This situation is primarily explained by the negative impact of the economic and political crisis in the country during 2013-2014, which resulted in economic instability, the loss of purchasing ...

Feb 2015 | US$1,225 | Pages: 61 | Add to cart | View details

Country Report

Watches in Ukraine

In spite of the economic and political crisis in the country in 2014, the largest growth in value was demonstrated by mid watches, particularly mid quartz analogue watches, which saw value growth of 10% over the year and mid quartz digital watches, ...

Feb 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Bags and Luggage in Ukraine

In 2014, bags and luggage increased by 9% to UAH7.2 billion. Furthermore, buyers tend to opt for durable products that have long service life. However, the most popular bags and luggage are made of textile fabric or leatherette, which must be updated...

Feb 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Jewellery in Ukraine

Costume jewellery is becoming more popular in Ukraine, in view of the fact that there is a gradual shift in consumers’ preferences for costume jewellery instead of real jewellery. Thus, costume jewellery increased by 8% in value in 2014. This ...

Feb 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Jewellery in Malaysia

Consumers in Malaysia favour costume jewellery over real jewellery in volume terms, since they are pampered by the large range of costume jewellery brands in Malaysia. Various international players specialising in costume jewellery continue to ...

Feb 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in Malaysia

In 2014 Malaysia displayed a stronger GDP, leading to higher demand for personal accessories. Various categories, such as bags and luggage, jewellery and writing instruments, also showed higher demand in both value and volume terms. However, growth ...

Feb 2015 | US$1,225 | Pages: 69 | Add to cart | View details

Country Report

Watches in Malaysia

The collection of luxury watches is increasingly important in Malaysia, as a result of various campaigns launched by leading players such as Swiss Watch Gallery in collaboration with Tourism Malaysia. The Art of Time is Malaysia’s premier luxury ...

Feb 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Writing Instruments in Malaysia

Despite more electronic devices being used by consumers in Malaysia, it is unlikely that they were replacing the use of writing instruments during 2014. Large numbers of writing instruments, in terms of colouring products, pens and pencils, are still...

Feb 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in Malaysia

Luxury ranges of bags and luggage continued to show a significant presence in Malaysia during 2014. Consumers in Malaysia are highly influenced by the branding strategies of luxury brands, with high exposure to many luxury brands after they have ...

Feb 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in Romania

Feb 2015 | US$1,225 | Pages: 66 | Add to cart | View details

Country Report

Watches in Romania

Watches suffered during the years of recession as consumers generally refrained from purchasing personal accessories in order to cut their expenses. The pace of current value growth picked up in 2013, and recovery continued in 2014 as watches ...

Feb 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Writing Instruments in Romania

Writing instruments increased by 7% in current terms to RON177 million in 2014. Indeed, the market was one of the few in Romania that did not experience crunches after 2008, mainly because low unit prices make these goods affordable for the general ...

Feb 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Jewellery in Romania

The jewellery market was strongly affected by the financial crisis as consumers refrained from purchasing high value products. After quasi-stagnation in 2012 and growth in 2013, the market increased by 4% in current terms in 2014 to reach RON1.9 ...

Feb 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Bags and Luggage in Romania

Sales of bags and luggage were negatively affected in the years of the financial crisis, and the market experienced crunches both in value and volume terms in 2008 and 2009. However, in 2010, the market started to timidly recover, and to be once ...

Feb 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Writing Instruments in Indonesia

Writing instruments continued to perform robustly in 2014, thanks largely to expansion of the consumer base and players’ marketing activities. In addition to demand from core users, especially students and office workers, children nowadays start to ...

Jan 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Watches in Indonesia

To a number of Indonesian consumers, especially middle- to upper-income consumers, watches do not just keep time but also are accessories representing the owner’s preference and personal characteristics. The growth of watches has been supported by an...

Jan 2015 | US$1,000 | Pages: 22 | Add to cart | View details
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