Personal Care Appliances

Market research on the personal care appliances industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Strategy Briefing

Strategy Briefing

Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market

May 2018

Global consumer appliance giants have accelerated the pace of cross-industry M&A since 2017, expanding into industries such as artificial intelligence, industrial robots and new energy to achieve high growth and synergies. Service robots will be the ...

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Strategy Briefing

Strategy Briefing

Small Appliances Global Industry Overview

May 2018

The small appliances industry registered positive volume growth in 2017, driven by strong demand from emerging markets such as China and India, and bolstered by economic recovery in Latin America and Eastern Europe. Over the forecast period, small ...

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Strategy Briefing

Strategy Briefing

Small Appliances in Western Europe

Mar 2018

Maturity in small appliances is leading to higher consumer awareness and expectation in terms of product innovation, and demand for premium products is increasing in Western Europe. The changing economic landscape in major economies in the region, ...

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Country Report

Country Report

Personal Care Appliances in Japan

Mar 2018

The drive to get more women into paid employment is exerting a strong influence on demand across consumer appliances, but nowhere more than in personal care appliances. As women achieve greater personal purchasing power, are under more intense and ...

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Strategy Briefing

Strategy Briefing

Small Appliances in Asia Pacific

Mar 2018

Underpinned by rapidly expanding middle classes in China and India, Asia Pacific is expected to remain the fastest growing region for small appliances. Countries such as Japan and South Korea continue to remain the most mature markets in the Asia ...

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Strategy Briefing

Strategy Briefing

A Snapshot of Our Newest Market: Consumer Appliances in Nigeria

Jan 2018

Euromonitor International’s Consumer Appliances research coverage is now extended to include Nigeria. As the largest economy in Sub-Saharan Africa, Nigeria is undoubtedly a market to take note of. This spotlight report provides a quick introduction ...

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Country Report

Country Report

Personal Care Appliances in Chile

Dec 2017

Personal care appliances recorded modest volume and value growth in 2017, as the products are frequently used by Chilean consumers – especially hair care appliances and body shavers for both women and men. For most women, hair care appliances such as...

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Strategy Briefing

Strategy Briefing

How Will the Healthy Living Megatrend Impact the Appliances Industry?

Dec 2017

Growing income, increasing health awareness and pollution are the critical intrinsic and extrinsic factors underpinning the impact of the healthy living megatrend on consumer appliances. To address respiratory, diet and skin healthcare, new features ...

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Country Report

Country Report

Personal Care Appliances in the United Kingdom

Dec 2017

Increasing self-awareness is driving demand for new facial care products, including electric facial cleansers. While major manufacturers such as Clarisonic and Philips currently account for the strongest shares thanks to their well-known and ...

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Country Report

Country Report

Personal Care Appliances in Italy

Dec 2017

Personal care appliances strengthened considerably in volume sales growth in 2017, although still to a modest level. Italian consumers are traditionally very attentive to their personal care and tend to dedicate much time, daily or weekly, improving ...

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Country Report

Country Report

Personal Care Appliances in Thailand

Dec 2017

Hair care appliances (and hair dryers within that) accounted for most of the volume sales in personal care appliances, with women the key customers. Body shavers, however, targets mainly men. Body shavers is not expected to become widespread due to ...

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Country Report

Country Report

Personal Care Appliances in Vietnam

Dec 2017

In 2017, improved living standards contributed greatly to volume growth of personal care appliances. General standards of appearance have become more common for all consumers regardless of gender. People care more about their looks, so besides skin ...

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Country Report

Country Report

Personal Care Appliances in Portugal

Dec 2017

Personal care appliances is among the most dynamic categories in small appliances. Continuous investment in more advanced appliances offering convenience and professional products adjusted to meet different needs resulted in healthy volume sales ...

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Country Report

Country Report

Personal Care Appliances in Singapore

Dec 2017

Personal care and beauty products have experienced growth, as consumers are placing higher emphasis on their appearance and wellbeing. In hair care appliances, Philips and Braun were able to attract consumers with additional features focusing on ...

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Country Report

Country Report

Personal Care Appliances in the Philippines

Dec 2017

Consumers in the Philippines have enthusiastically embraced social media, with We Are Social's Digital in 2017 report finding that active users spent an average of over hour hours a day on sites such as Facebook, Snapchat and Twitter. This was the ...

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Country Report

Country Report

Personal Care Appliances in Romania

Dec 2017

In general, Romanians are more preoccupied with how they look and they are more likely to take care of their body. This aspect has a key positive influence on the performance of the category (volume sales of personal care appliances rose in 2017). ...

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Country Report

Country Report

Personal Care Appliances in Russia

Dec 2017

Although body shavers demonstrated the greatest resistance to the changes in consumer behaviour, the performance of appliances within the category is varied. Depilators are gaining share in body shavers, mainly due to the increased popularity of ...

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Country Report

Country Report

Personal Care Appliances in Norway

Dec 2017

The increasing importance of a healthy lifestyle, wellbeing and physical appearance underpinned the performance of personal care appliances in 2017. An extreme focus on body image amongst young consumers in Norwegian society was the subject of strong...

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Country Report

Country Report

Personal Care Appliances in Israel

Dec 2017

Hair care appliances maintained strong growth in volume sales in 2017 as Israeli consumers continued to buy different product types in order to keep pace with fast-changing global hair and beauty trends. Whereas hair dryers were once the main ...

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Country Report

Country Report

Personal Care Appliances in Sweden

Dec 2017

Body shavers has experienced a rather strong decline in Sweden since 2015. The reasons for this are several, more advanced hair removal treatments being one of them. This trend mainly began with laser hair removal but during the review period was ...

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