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Personal Care Appliances

Euromonitor International publishes the world's most comprehensive market research on the personal care appliainces industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Personal Care Appliances in Chile

Dec 2017

Personal care appliances recorded modest volume and value growth in 2017, as the products are frequently used by Chilean consumers – especially hair care appliances and body shavers for both women and men. For most women, hair care appliances such as...

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Country Report

Personal Care Appliances in the United Kingdom

Dec 2017

Increasing self-awareness is driving demand for new facial care products, including electric facial cleansers. While major manufacturers such as Clarisonic and Philips currently account for the strongest shares thanks to their well-known and ...

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Country Report

Personal Care Appliances in Italy

Dec 2017

Personal care appliances strengthened considerably in volume sales growth in 2017, although still to a modest level. Italian consumers are traditionally very attentive to their personal care and tend to dedicate much time, daily or weekly, improving ...

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Country Report

Personal Care Appliances in Thailand

Dec 2017

Hair care appliances (and hair dryers within that) accounted for most of the volume sales in personal care appliances, with women the key customers. Body shavers, however, targets mainly men. Body shavers is not expected to become widespread due to ...

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Country Report

Personal Care Appliances in Vietnam

Dec 2017

In 2017, improved living standards contributed greatly to volume growth of personal care appliances. General standards of appearance have become more common for all consumers regardless of gender. People care more about their looks, so besides skin ...

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Country Report

Personal Care Appliances in Portugal

Dec 2017

Personal care appliances is among the most dynamic categories in small appliances. Continuous investment in more advanced appliances offering convenience and professional products adjusted to meet different needs resulted in healthy volume sales ...

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Country Report

Personal Care Appliances in Singapore

Dec 2017

Personal care and beauty products have experienced growth, as consumers are placing higher emphasis on their appearance and wellbeing. In hair care appliances, Philips and Braun were able to attract consumers with additional features focusing on ...

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Country Report

Personal Care Appliances in the Philippines

Dec 2017

Consumers in the Philippines have enthusiastically embraced social media, with We Are Social's Digital in 2017 report finding that active users spent an average of over hour hours a day on sites such as Facebook, Snapchat and Twitter. This was the ...

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Country Report

Personal Care Appliances in Romania

Dec 2017

In general, Romanians are more preoccupied with how they look and they are more likely to take care of their body. This aspect has a key positive influence on the performance of the category (volume sales of personal care appliances rose in 2017). ...

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Country Report

Personal Care Appliances in Russia

Dec 2017

Although body shavers demonstrated the greatest resistance to the changes in consumer behaviour, the performance of appliances within the category is varied. Depilators are gaining share in body shavers, mainly due to the increased popularity of ...

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Country Report

Personal Care Appliances in Norway

Dec 2017

The increasing importance of a healthy lifestyle, wellbeing and physical appearance underpinned the performance of personal care appliances in 2017. An extreme focus on body image amongst young consumers in Norwegian society was the subject of strong...

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Country Report

Personal Care Appliances in Israel

Dec 2017

Hair care appliances maintained strong growth in volume sales in 2017 as Israeli consumers continued to buy different product types in order to keep pace with fast-changing global hair and beauty trends. Whereas hair dryers were once the main ...

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Country Report

Personal Care Appliances in Sweden

Dec 2017

Body shavers has experienced a rather strong decline in Sweden since 2015. The reasons for this are several, more advanced hair removal treatments being one of them. This trend mainly began with laser hair removal but during the review period was ...

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Country Report

Personal Care Appliances in Malaysia

Dec 2017

Hair care appliances recorded steady volume growth in 2017, driven largely by hair care appliances. This category continued to grow thanks to manufacturers introducing new innovative features. Although there have been many articles in the press about...

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Country Report

Personal Care Appliances in Poland

Dec 2017

Electric toothbrush units and electric facial cleansers saw the fastest volume growth in 2017. Poles became more knowledgeable about adequate oral hygiene and were keen to improve the effectiveness of cleaning. Key producers engaged with social ...

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Country Report

Personal Care Appliances in Ukraine

Dec 2017

In 2017, real GDP growth positively impacted consumer purchasing power. This helped personal care appliances to register modest retail volume sales growth, after three years of decline. The slow recovery of the category was informed by Ukrainians ...

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Country Report

Personal Care Appliances in Saudi Arabia

Dec 2017

Social media influences consumers in Saudi Arabia who follow the latest fashion trends and share their images regularly on different social media platforms, driving growth of personal care appliances. Consumers in Saudi Arabia mainly prefer using ...

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Country Report

Personal Care Appliances in South Africa

Dec 2017

As the uncertain economic climate continued in 2017, household disposable incomes became tighter. This resulted in many image-conscious consumers opting to buy their own personal care products rather than visit a professional salon. However, these ...

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Country Report

Personal Care Appliances in the US

Dec 2017

Electric facial cleansers are becoming part of American women’s daily grooming routines in the same way as hair dryers, flat irons, make-up and liquid facial cleansers. In fact, this was the fastest growing category in personal care appliances in ...

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Country Report

Personal Care Appliances in Greece

Dec 2017

Over the review period, personal care appliances recorded significant volume growth, driven primarily by men’s facial and body hair grooming trends. Hair and beard trimmers benefited from the trend favouring an unshaven but well-groomed look, while ...

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