Global Briefing

Pet Care 2010 : Global Trends, Developments and Opportunities

| Pages: 55

Price: US$2,000

About this Report

The global pet care industry has remained relatively resilient to the recent global recession and its aftermath, thanks largely to the ongoing trend towards pet humanisation. With more pet owners viewing their pets as part of the family, if not children, most have remained loyal to their usual brands. With the global economy slowly recovering, this report provides an in-depth analysis of the major trends and developments driving the pet care industry across key product categories and markets.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents



Objectives of Global Briefing

Key Findings

Global Performance

Global Pet Care Sales Remain Resilient in 2010

Global Pet Care Market Sizes in 2010

Global Pet Care Value Growth in 2010

Category Analysis

Economy Dog and Cat Food Outperforming Premium

Small Mammal/Reptile and Fish Food Sales on the Rise

Growth of Non-Essential Pet Products Affected by Recession

Regional Performance

Fastest Growth in Eastern Europe and Latin America

Five Largest Markets for Dog and Cat Food

Five Fastest-Growing Markets for Dog and Cat Food

Quality and Affordability Remain Key in Emerging Markets

North America: Premium and Dry Formats Dominate

North America: Affinity for Dogs Fuels Retail Sales Growth

Latin America: Heavily Skewed Towards Dry Dog Food

Latin America: Currency Devaluations Hit Growth Markets

Western Europe: Premium Food and Treats Underpin Growth

Western Europe: Food for Specific Disorders in Demand

Eastern Europe: Mid-Priced Products Dominate

Eastern Europe: Rising Affluence Drives Humanisation Trend

Asia Pacific: Dry Formats Are More Popular

Asia Pacific: Underdeveloped Markets Underpin Growth

Australasia: Premium Segment Fuels Growth

Australasia: Shift Towards Provenance and Natural Food

Middle East and Africa: Pet Food Sales Remain Restricted

MEA: South Africa and Israel Stand Out in Pet Food

Competitive Landscape

Nestlé Reclaims Leadership Position in Global Pet Care

Nestlé’s Strengthening Position in Premium Dog and Cat Food

Beneful Moves into Top Five in Global Premium Dog Food

Mars Under-performs Overall Pet Care Market in 2009

Royal Canin Continues to Perform Strongly

Fastest-Growing Global Dog and Cat Food Companies

Channel Analysis

Decline in Market Share of Grocery Channel Arrested in 2010

Retailers Battle To Win Share of Pet Owner’s Spending

Fressnapf’s Aggressive Expansion and Private Label Strategy

Fressnapf’s Dominance in Europe

Key Trends and Developments

Japan: Product Launch Targeted at Small, Indoor Dogs

Austria: Wet or Dry Dog Food - Why Not Both?

Chile: H&W and Clever Marketing Give Master Dog An Edge

Canada: Champion Petfoods Launches New Raw Pet Food

Global Prospects

Anthropomorphism Continues to Drive Global Value Growth

Premium Dog Food Expected to Outperform Market

Greatest Retail Value Gains Expected in Eastern Europe

Final Conclusions

Report Definitions

Data Parameters and Definitions


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