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Country Report

Argentina Flag Pet Care in Argentina

| Pages: 50

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Pet care volumes decline slightly

For the first time since 2002, pet care is showing a slight decrease in dog food volume sales, which unfortunately also affects the bulk of pet care, as dog food is such an important part of the market. Manufacturers face sharp cost increases in 2014, which is in turn affecting both profits and product retail prices. Both the loss of consumer purchasing power and Argentina’s high inflation rate have a very deep impact on sales, which is particularly affecting local companies as they don’t have the same resources as the multinationals, especially when it comes to negotiating with suppliers.

In spite of a difficult market context, manufacturers launched important new products

Despite this being a rather tough year for manufacturers, important new products have been appearing since late 2013. Without doubt, the main innovator was Nestlé Argentina S.A., with the launch of Fancy Feast in October 2013, described as a premium ‘gourmet-style’ wet cat food, and Nestlé’s first launch in the category. Until this time, Mars Inc’s Whiskas was the only other wet cat food brand available, dominating the market. Other important launches included Royal Canin’s Calm line, a therapeutic pet product to help cats and dogs overcome stressful situations. Another was Mars Inc’s Pedigree Vital Protection, an age-specific dog food strongly advertised on Argentinian television.

Nestlé continues to lead the market

Undisputedly, Nestlé was the number one company in Argentinian pet food in 2013. The company increased its share throughout the review period and showed the biggest increase in dog and cat food during 2013. Nestlé’s broad portfolio of brands allows it a presence in every price category and sales channel, with the launch of Fancy Feast in wet cat food. In 2014, Nestlé announced an important investment of ARS325 million to increase its production capacity. When finished, this investment will make Nestlé’s facility in Argentina the company’s biggest production site in Latin America.

Sales in veterinary clinics keep rising

In 2014, sales through veterinary clinics are continuing to grow at the expense of other non-grocery retailers, especially in Buenos Aires, where industry sources claim 50% of Argentina’s veterinarians are located. Part of the wider trend for pet humanisation involves a greater concern for pet health and more frequent visits to the vet. Veterinary recommendations are taken to the letter, especially in the case of nutritional advice. Veterinary clinics focus on selling premium highly specified pet food, and many also offer delivery services. These delivery services are highly attractive, saving consumers time and allowing them the option of buying bigger packs of pet food, at the most economical unit price.

Good performance expected for pet care products

Pet care is expected to register a good performance over the forecast period, despite the slight sales decline in 2013, since the Argentinian market has a lot of potential. Due to Argentina’s economic situation, the estimated future growth is likely to be at a rate below that in the review period, which is not as favourable as in previous years and is affecting pet care.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Pet Care in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Argentina?
  • What are the major brands in Argentina?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Pet care volumes decline slightly

In spite of a difficult market context, manufacturers launched important new products

Nestlé continues to lead the market

Sales in veterinary clinics keep rising

Good performance expected for pet care products

KEY TRENDS AND DEVELOPMENTS

High potential increases the industry’s development

Increasing numbers of smaller households boosts the pet population

Generational change to boost pet food sales

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 11 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 16 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Argentina - Company Profiles

Agroindustrias Baires SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Agroindustrias Baires SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Agroindustrias Baires: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Agroindustrias Baires SA: Competitive Position 2013

Nestlé Argentina SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé Argentina S.A.: Key Facts
  • Summary 6 Nestlé Argentina S.A: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Argentina S.A: Competitive Position 2013

Petfood Saladillo SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Petfood Saladillo SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Petfood Saladillo SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 10 Petfood Saladillo SA: Competitive Position 2013

Cat Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2009-2014
  • Table 20 Cat Population 2009-2014
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 11 Cat Food by Price Band 2014
  • Table 22 Sales of Cat Food by Category: Volume 2009-2014
  • Table 23 Sales of Cat Food by Category: Value 2009-2014
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 25 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 26 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 27 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 28 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 30 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019
  • Table 33 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 37 Dog Owning Households: % Analysis 2009-2014
  • Table 38 Dog Population 2009-2014
  • Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 12 Dog Food by Price Band 2014
  • Table 40 Sales of Dog Food by Category: Volume 2009-2014
  • Table 41 Sales of Dog Food by Category: Value 2009-2014
  • Table 42 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 44 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 45 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 46 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 47 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 48 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 49 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 52 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 53 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 54 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 55 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 56 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 57 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 58 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 60 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 61 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 62 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 63 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 64 Sales of Pet Products by Category: Value 2009-2014
  • Table 65 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 66 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 67 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 68 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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