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Country Report

Argentina Flag Pet Care in Argentina

| Pages: 46

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Pet Care sees slight growth in volume

Regardless of the economic instability in Argentina and the general decline in consumer activity, households with pets continue buying prepared pet food. This is supported by the steady increase in pet ownership in Argentinian households and the ongoing humanisation trend. In this scenario, Pet Care achieved moderate volume growth in 2014.

New strategies in a difficult economic context

In the last decade, the number of companies dedicated to the production of pet care products increased, both large and small, with more types of products and many brands targeting different market segments, including premium and economy. Despite the difficult local economic context, these companies have the premise of making improvements in product quality. To achieve this, their strategy was to launch new products that targeted high socioeconomic groups, and to expand them through advertising campaigns and the use of specialist sales channels.

Nestlé leads heterogeneous market

Nestlé Argentina SA remains the leader in pet care. Its position is supported by its wide brand portfolio and presence in all pet food categories. In the local market there are about 800 registered pet care providers, a diverse group that includes a few multinational subsidiaries, large and medium-sized domestic and foreign companies (not multinational) and also SMEs.

Veterinary clinics gain distribution share

In 2014, sales through veterinary clinics continued to grow at the expense of other non-grocery retailers. The reason for the commercial development of this channel is because it offers a mixture of products and services. Dogs and cats not only require food but also need to be, for example, vaccinated and dewormed. Veterinary clinics developed as a distribution channel because consumers increasingly seek veterinarians’ dietary recommendations and the channel developed its own marketing.

Moderate performance expected

It is expected that pet care will register a good performance over the forecast period. Inflation will continue to be a challenge and could hamper growth. However, the main players are optimistic about the characteristics of demand: consumers favour leading brands despite their higher prices. The humanisation trend will also be another strong factor in the development of the industry.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Pet Care in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Argentina?
  • What are the major brands in Argentina?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Pet Care sees slight growth in volume

New strategies in a difficult economic context

Nestlé leads heterogeneous market

Veterinary clinics gain distribution share

Moderate performance expected

KEY TRENDS AND DEVELOPMENTS

Investment contributes to growth

Small households impulse Pet Population growth

Generational change a factor in growth

MARKET INDICATORS

  • Table 1 Pet Populations 2010-2015

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2010-2015
  • Table 3 Sales of Pet Care by Category: Value 2010-2015
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
  • Table 11 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 16 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Argentina - Company Profiles

Agroindustrias Baires SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Agroindustrias Baires SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Agroindustrias Baires: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Agroindustrias Baires SA: Competitive Position 2014

Nestlé Argentina SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé Argentina SA: Key Facts
  • Summary 6 Nestlé Argentina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Argentina SA: Competitive Position 2014

Pet City SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 City Pet: Key Facts
  • Summary 9 City Pet: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

Petfood Saladillo SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Petfood Saladillo SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Petfood Saladillo SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 12 Petfood Saladillo SA: Competitive Position 2014

Cat Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2010-2015
  • Table 20 Cat Population 2010-2015
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Summary 13 Cat Food by Price Band 2015
  • Table 22 Sales of Cat Food by Category: Volume 2010-2015
  • Table 23 Sales of Cat Food by Category: Value 2010-2015
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 25 Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 26 Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 27 NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 28 LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 30 Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020

Dog Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2010-2015
  • Table 34 Dog Population 2010-2015
  • Table 35 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Summary 14 Dog Food by Price Band 2015
  • Table 36 Sales of Dog Food by Category: Volume 2010-2015
  • Table 37 Sales of Dog Food by Category: Value 2010-2015
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 39 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 40 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 41 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 42 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 45 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Other Pet Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2010-2015

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 50 Sales of Other Pet Food by Category: Value 2010-2015
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 53 LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 54 LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2011-2014
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Pet Products in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2010-2015
  • Table 61 Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 63 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 64 Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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