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Country Report

Argentina Flag Pet Care in Argentina

| Pages: 47

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Pet care registers the largest fall in volume since 2002

2015 was marked by a significant contraction of pet care in volume terms, being the highest since 2002. The economic crisis and one of the highest rates of inflation in the world, surpassed only by Venezuela and Ukraine according to figures from the IMF, negatively impacted the demand for pet care in Argentina. Despite the strong tendency to humanise pets, the loss of purchasing power did not allow the pet owners to maintain the growth rate of pet care products registered in the review period.

Supply and demand are reorganised

After a forgettable 2015, the outlook for 2016 is positive, from both the supply side and the demand side. Shortly after taking office, the newly elected president in December 2015 eliminated barriers to imports which negatively affected supply in the review period. This will allow companies to import pet care products and introduce new brands. A good expectation of employment and wages, together with the strong tendency to humanise pets, will boost again pet care demand in 2016, particularly in the second half of the year.

Nestlé comfortably leads the industry

Nestlé Argentina SA comfortably led pet care sales in Argentina in 2015. The company was amongst the best performers with a strong increase in retail value share in the review period. The company has products in all price segments and has a long tradition of being first to the market with prepared pet food with the brand Dogui in the country. Despite the emergence of a large number of domestic companies engaged in pet food in the review period, Nestlé was able to not only maintain its leading position but also increase its market share.

Other grocery retailers gaining ground

Other grocery retailers not only led the marketing of pet care products but also registered the best performance in 2015. Given the difficult economic context, pet owners increased the demand for economical food at the expense of mid-priced and premium food. This trend negatively affected veterinary clinics that market exclusively premium brands and benefited other grocery retailers, commonly called forrajerias, which are devoted to marketing economical brands.

A positive horizon for pet care

Over the forecast period pet care is expected to register a good performance and, in volume terms, even better than that recorded in the review period. Although inflation will continue to be an inconvenience, the general economic environment will be more favourable and major companies are very optimistic about the sales performance even in the short term. The humanisation of pets and population growth, with cats standing out in the first place and dogs in the second place, will also play a key role in the growth and development of pet care in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Pet Care in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Argentina?
  • What are the major brands in Argentina?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Pet care registers the largest fall in volume since 2002

Supply and demand are reorganised

Nestlé comfortably leads the industry

Other grocery retailers gaining ground

A positive horizon for pet care

KEY TRENDS AND DEVELOPMENTS

Extreme humanisation

Dogs are the majority but cats get increasingly closer

New generations are the key to boosting pet food sales

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 11 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 16 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

SOURCES

  • Summary 1 Research Sources

Pet Care in Argentina - Company Profiles

Agroindustrias Baires SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Agroindustrias Baires SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Agroindustrias Baires SA: Competitive Position 2015

Nestlé Argentina SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Argentina SA: Key Facts
  • Summary 5 Nestlé Argentina SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Nestlé Argentina SA Competitive Position 2015

Pet City SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Pet City SA: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Petfood Saladillo SA in Pet Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Petfood Saladillo SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 Petfood Saladillo SA: Competitive Position 2015

Cat Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2011-2016
  • Table 20 Cat Population 2011-2016
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 10 Cat Food by Price Band 2016
  • Table 22 Sales of Cat Food by Category: Volume 2011-2016
  • Table 23 Sales of Cat Food by Category: Value 2011-2016
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 25 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 26 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 29 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 30 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 31 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 32 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 35 Dog Owning Households: % Analysis 2011-2016
  • Table 36 Dog Population 2011-2016
  • Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 11 Dog Food by Price Band 2016
  • Table 38 Sales of Dog Food by Category: Volume 2011-2016
  • Table 39 Sales of Dog Food by Category: Value 2011-2016
  • Table 40 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 41 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 42 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 45 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 47 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 48 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 49 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 52 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 53 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 54 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 55 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 56 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 57 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 58 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 60 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 61 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 63 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 64 Sales of Pet Products by Category: Value 2011-2016
  • Table 65 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 66 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 67 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 68 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 69 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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