Pet Care in Austria
Pet care in 2023: The big picture
Table 1 Pet Populations 2018-2023
Table 2 Sales of Pet Food by Category: Volume 2018-2023
Table 3 Sales of Pet Care by Category: Value 2018-2023
Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 6 NBO Company Shares of Pet Food: % Value 2018-2022
Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 11 Distribution of Pet Care by Format: % Value 2018-2023
Table 12 Distribution of Pet Care by Format and Category: % Value 2023
Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Cat Food in Austria
Declining volume sales, despite increase in cat population
Innovation remains key driver of value growth
Leading players benefit from investment in advertising and promotions, with Nestlé’s Purina leading the way
Continued growth expected, led by cat treats and mixers
Pets shops and superstores will continue to grow in popularity
Leading players will face increasing competition from niche and private label offerings
Table 19 Cat Owning Households: % Analysis 2018-2023
Table 20 Cat Population 2018-2023
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 2 Cat Food by Price Band 2023
Table 22 Sales of Cat Food by Category: Volume 2018-2023
Table 23 Sales of Cat Food by Category: Value 2018-2023
Table 24 Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 25 Sales of Cat Food by Category: % Value Growth 2018-2023
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
Table 28 NBO Company Shares of Cat Food: % Value 2018-2022
Table 29 LBN Brand Shares of Cat Food: % Value 2019-2022
Table 30 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
Table 31 Distribution of Cat Food by Format: % Value 2018-2023
Table 32 Forecast Sales of Cat Food by Category: Volume 2023-2028
Table 33 Forecast Sales of Cat Food by Category: Value 2023-2028
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028
Dog Food in Austria
Improved performance in 2023, thanks to growing demand for premium offerings with specific health or convenience benefits
Dog treats constitute key driver of growth
Mars maintains its lead, amid growing competition from private label
Premiumisation trend is expected to prevail
Mars will retain its lead, despite the growing presence of private label and niche players
Pet shops and superstores will continue to be valued by consumers
Table 36 Dog Owning Households: % Analysis 2018-2023
Table 37 Dog Population 2018-2023
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
Summary 3 Dog Food by Price Band 2023
Table 39 Sales of Dog Food by Category: Volume 2018-2023
Table 40 Sales of Dog Food by Category: Value 2018-2023
Table 41 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 42 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 45 NBO Company Shares of Dog Food: % Value 2018-2022
Table 46 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 47 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 48 Distribution of Dog Food by Format: % Value 2018-2023
Table 49 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 50 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028
Other Pet Food in Austria
Demand benefits from shift towards low maintenance pet options
Some scope for the development of value-added products, although consumers’ continued preference for fresh food limits growth potential
Manufacturers focus on product innovation to maintain brand awareness
Sluggish performance expected, with fish food leading the way
Demand for higher-value products will remain limited compared to cat and dog food, with ongoing preference for natural foods limiting growth potential
Pet shops and superstores will retain the upper hand in terms of distribution
Table 53 Other Pet Population 2018-2023
Table 54 Sales of Other Pet Food by Category: Volume 2018-2023
Table 55 Sales of Other Pet Food by Category: Value 2018-2023
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022
Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022
Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028
Pet Products in Austria
Modest value growth in 2023, as consumers invest in high-quality products that enhance their pets’ happiness, despite ongoing financial insecurity
Health and wellbeing concerns drive sales of pet supplements
Store-based retailers retain appeal despite the rise of e-commerce
Slower growth expected, led by pet humanisation trend
Pet healthcare will be key driver of growth, as consumers focus on their animal companions’ wellbeing
Fressnapf to continue to lead fragmented landscape
Table 66 Sales of Pet Products by Category: Value 2018-2023
Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 69 Sales of Other Pet Products by Type: % Value 2018-2023
Table 70 NBO Company Shares of Pet Products: % Value 2018-2022
Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 72 Distribution of Pet Products by Format: % Value 2018-2023
Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028