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Country Report

Brazil Flag Pet Care in Brazil

| Pages: 50

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

The economic situation changes pet care dynamics

The tough economic situation in Brazil, with GDP shrinking, unemployment rates rising and above-target inflation and interest rates, has forced consumers to change their consumption habits, including pet care. This has deterred some owners from moving from food scraps to prepared pet food and changed the dynamics of economy, mid-priced and premium brands.

Potential demand for pet insurance

The increasing perception that pets are family members and deserve physical, mental and social wellbeing is pushing pet insurance services in the country. These cover a range of services, such as regular veterinary appointments, vaccines, examinations and surgery, within several price bands to cater to consumers in different socioeconomic groups.

Value-added products continue to drive innovation

Through the offer of differentiated products, such as natural prepared food containing fruit and vegetables, grains and no artificial preservatives or food especially designed to address specific health issues, companies continued see strong value growth in spite of slower volume movements. This has helped them to cope with the economic crisis, and move away from price competition, indicating the path for new product development in pet care.

Digital influence on pet care in Brazil

With technology, more than ever, changing consumer and business patterns, driven not only by the young population and millennials, but also by older consumers, pet care is highly influenced by e-commerce and other mobile applications.

Pet humanisation trend to push pet care growth over the forecast period

Whilst the economic slowdown is expected to persist in the short term, pet humanisation trend remains a strong trend capable of developing pet care. Consumers are becoming more concerned about the health and wellbeing of their pets; and a growing portion of owners are willing to purchase the highest-quality products within their budgets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Pet Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Brazil?
  • What are the major brands in Brazil?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

The economic situation changes pet care dynamics

Potential demand for pet insurance

Value-added products continue to drive innovation

Digital influence on pet care in Brazil

Pet humanisation trend to push pet care growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Value-added products continue to drive innovation despite the economic crisis

Digital influence on pet care in Brazil

Potential demand for pet insurance

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 11 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 16 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Brazil - Company Profiles

Cobasi Comércio de Produtos Básicos Ind Ltda in Pet Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Cobasi Comércio de Produtos Básicos Ind Ltda: Key Facts
  • Summary 3 Cobasi Comércio de Produtos Básicos Ind Ltda: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Cobasi Comércio de Produtos Básicos Ind Ltda: Competitive Position 2015

Mars Brasil Alimentos Ltda in Pet Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mars Brasil Alimentos Ltda: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Mars Brasil Alimentos Ltda: Competitive Position 2015

Nestlé Brasil Ltda in Pet Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Nestlé Brasil Ltda: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Nestlé Brasil Ltda: Competitive Position 2015

Total Alimentos SA in Pet Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Total Alimentos SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Total Alimentos SA: Competitive Position 2015

Cat Food in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2011-2016
  • Table 20 Cat Population 2011-2016
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 11 Cat Food by Price Band 2015
  • Table 22 Sales of Cat Food by Category: Volume 2011-2016
  • Table 23 Sales of Cat Food by Category: Value 2011-2016
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 25 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 26 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 29 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 30 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 31 LBN Brand Shares of Cat Treats: % Value 2012-2015
  • Table 32 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 36 Dog Owning Households: % Analysis 2011-2016
  • Table 37 Dog Population 2011-2016
  • Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 12 Dog Food by Price Band 2015
  • Table 39 Sales of Dog Food by Category: Volume 2011-2016
  • Table 40 Sales of Dog Food by Category: Value 2011-2016
  • Table 41 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 42 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 43 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 46 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 48 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 49 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 53 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 54 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 55 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 58 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 59 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Pet Products by Category: Value 2011-2016
  • Table 66 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 67 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 68 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 69 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
              • Therapeutic Dry Cat Food
              • Non-Therapeutic Dry Cat Food
          • Wet Cat Food
            • Economy Wet Cat Food
            • Mid-Priced Wet Cat Food
            • Premium Wet Cat Food
              • Therapeutic Wet Cat Food
              • Non-Therapeutic Wet Cat Food
        • Dog Food
          • Dog Treats and Mixers
            • Dog Mixers
            • Dog Treats
          • Dry Dog Food
            • Economy Dry Dog Food
            • Mid-Priced Dry Dog Food
            • Premium Dry Dog Food
              • Therapeutic Dry Dog Food
              • Non-Therapeutic Dry Dog Food
          • Wet Dog Food
            • Economy Wet Dog Food
            • Mid-Priced Wet Dog Food
            • Premium Wet Dog Food
              • Therapeutic Wet Dog Food
              • Non-Therapeutic Wet Dog Food
      • Dog and Cat Food by Price Platform and Type
        • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
          • Economy Dog and Cat Food
            • Economy Dry Cat Food
            • Economy Dry Dog Food
            • Economy Wet Cat Food
            • Economy Wet Dog Food
          • Mid-Priced Dog and Cat Food
            • Mid-Priced Dry Cat Food
            • Mid-Priced Dry Dog Food
            • Mid-Priced Wet Cat Food
            • Mid-Priced Wet Dog Food
          • Premium Dog and Cat Food
            • Premium Dry Cat Food
              • Therapeutic Dry Cat Food
              • Non-Therapeutic Dry Cat Food
            • Premium Dry Dog Food
              • Therapeutic Dry Dog Food
              • Non-Therapeutic Dry Dog Food
            • Premium Wet Cat Food
              • Therapeutic Wet Cat Food
              • Non-Therapeutic Wet Cat Food
            • Premium Wet Dog Food
              • Therapeutic Wet Dog Food
              • Non-Therapeutic Wet Dog Food
          • Therapeutic Dog and Cat Food
            • Therapeutic Cat Food
              • Therapeutic Dry Cat Food
              • Therapeutic Wet Cat Food
            • Therapeutic Dog Food
              • Therapeutic Dry Dog Food
              • Therapeutic Wet Dog Food
          • Non-Therapeutic Dog and Cat Food
            • Non-Therapeutic Cat Food
              • Non-Therapeutic Dry Cat Food
              • Non-Therapeutic Wet Cat Food
            • Non-Therapeutic Dog Food
              • Non-Therapeutic Dry Dog Food
              • Non-Therapeutic Wet Dog Food
        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
          • Cat Food by Price Platform
            • Cat Treats and Mixers
              • Cat Mixers
              • Cat Treats
            • Economy Cat Food
              • Economy Dry Cat Food
              • Economy Wet Cat Food
            • Mid-Priced Cat Food
              • Mid-Priced Dry Cat Food
              • Mid-Priced Wet Cat Food
            • Premium Cat Food
              • Premium Dry Cat Food
                • Therapeutic Dry Cat Food
                • Non-Therapeutic Dry Cat Food
              • Premium Wet Cat Food
                • Therapeutic Wet Cat Food
                • Non-Therapeutic Wet Cat Food
              • Therapeutic Cat Food
                • Therapeutic Dry Cat Food
                • Therapeutic Wet Cat Food
              • Non-Therapeutic Cat Food
                • Non-Therapeutic Dry Cat Food
                • Non-Therapeutic Wet Cat Food
          • Dog Food by Price Platform
            • Dog Treats and Mixers
              • Dog Mixers
              • Dog Treats
            • Economy Dog Food
              • Economy Dry Dog Food
              • Economy Wet Dog Food
            • Mid-Priced Dog Food
              • Mid-Priced Dry Dog Food
              • Mid-Priced Wet Dog Food
            • Premium Dog Food
              • Premium Dry Dog Food
                • Therapeutic Dry Dog Food
                • Non-Therapeutic Dry Dog Food
              • Premium Wet Dog Food
                • Therapeutic Wet Dog Food
                • Non-Therapeutic Wet Dog Food
              • Therapeutic Dog Food
                • Therapeutic Dry Dog Food
                • Therapeutic Wet Dog Food
              • Non-Therapeutic Dog Food
                • Non-Therapeutic Dry Dog Food
                • Non-Therapeutic Wet Dog Food
        • Dog and Cat Food by Type (Excl Treats and Mixers)
          • Dry Dog and Cat Food
            • Dry Cat Food
              • Economy Dry Cat Food
              • Mid-Priced Dry Cat Food
              • Premium Dry Cat Food
                • Therapeutic Dry Cat Food
                • Non-Therapeutic Dry Cat Food
            • Dry Dog Food
              • Economy Dry Dog Food
              • Mid-Priced Dry Dog Food
              • Premium Dry Dog Food
                • Therapeutic Dry Dog Food
                • Non-Therapeutic Dry Dog Food
          • Wet Dog and Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
                • Therapeutic Wet Cat Food
                • Non-Therapeutic Wet Cat Food
            • Wet Dog Food
              • Economy Wet Dog Food
              • Mid-Priced Wet Dog Food
              • Premium Wet Dog Food
                • Therapeutic Wet Dog Food
                • Non-Therapeutic Wet Dog Food
      • Other Pet Food
        • Bird Food
        • Fish Food
        • Small Mammal/Reptile Food
    • Pet Products
      • Cat Litter
      • Pet Healthcare
      • Pet Dietary Supplements
      • Other Pet Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Number of Vets
  • Pet Ownership
  • Pet Population
  • Prepared Gap
  • Pricing
  • Product by Life-Cycle
  • Products by Ingredient
  • Veterinary Clinics for Pets

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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