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Country Report

Canada Flag Pet Care in Canada

| Pages: 59

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Improved performance projected for Canadian pet care market in 2014

Growth in total pet care current value sales in Canada in 2014 is expected to top that recorded in 2013, and also surpass the review period CAGR. Aside from modest growth in the local pet population, this improvement will be underpinned by rising demand for higher quality and more expensive products, particularly premium pet food products that offer advanced health and wellness benefits, fresh or natural ingredients etc. Such products have become increasingly popular in recent years thanks to the pet humanisation trend, improvements in distribution via mainstream retail channels and better education among owners about the specific dietary needs of different types of pets, different breeds and animals at different life stages.

Specialist pet care products move into mainstream retail channels

Distribution of more sophisticated and specialist pet care products in Canada has historically been concentrated in specialist channels such as pet shops, pet superstores and veterinary clinics. During the review period, however, a number of manufacturers successfully ventured into mainstream retail channels with such products. One of the most recent examples is Freshpet, a manufacturer of fresh/chilled dog and cat food. In late 2013 and early 2014, the company expanded beyond specialist channels and began distributing its products via mainstream retailers, including major grocery retailers chains like Walmart and Loblaws. The move has reportedly been a success, with company’s high quality but competitively priced products being well received by shoppers in mainstream channels.

Leading manufacturers face growing competition from smaller and niche players

While major multinationals such as Nestlé Purina PetCare Co and Mars Canada Inc continue to dominate pet care in Canada, a number of smaller companies have been gaining ground in the market in recent years. One of the strongest performers in this regard is domestic manufacturer Champion Petfoods LP, which made consistent value share gains in dog and cat food during the review period to claim fifth place in the category in 2013. One of the main factors behind this company’s progress has been its success in answering growing consumer demands for higher quality but competitively priced dog and cat food products made from natural, locally sourced ingredients. Over 2012-2013, its performance was further bolstered by its entry into dog and cat treats, which are among the categories that are benefiting most from the pet humanisation trend.

Grocery retailers strengthen their lead in pet care distribution

Grocery retailers continued to account for the largest share of total pet care current value sales in early 2014 thanks to their competitive prices and the general preference for the convenience of one-stop shopping among Canadians. These factors supported steady gains in the market value share held by grocery retailers channels over 2009-2013, as did the expansion of pet care assortments by major chains like Walmart and Loblaws. Such chains not only broadened their assortments of private label products and mass market brands, but also began carrying more sophisticated options that were previously only available in specialist channels, including Freshpet’s line of fresh/chilled dog and cat food. Specialist retailers still play a central role in distribution thanks to their ability to offer expert pet care advice and value added services, though recent economic uncertainty has seen their higher price positioning become more of a disadvantage when competing with mainstream grocery retailers.

Pet humanisation trend will continue to lift market performance

Pet care in Canada will continue to develop positively over the forecast period, with growth in total market value sales at constant 2014 prices expected to surpass that recorded during the review period. A similar improvement is projected with regard to growth in total pet food volume sales. The performance of the entire market will be lifted by the pet humanisation trend, whereby owners are increasingly inclined to treat pets like family members and purchase higher quality and more expensive products that can improve their health, happiness and general wellbeing. Manufacturers and retailers will work to capitalise on this trend by broadening their assortments of value added and premium products, especially pet food products made from natural ingredients. At the same time, companies will step up investment in the development and promotion of non-food products, most notably pet healthcare products and dietary supplements but also discretionary items of the kind found in the other pet products category (pet toys, accessories etc).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Pet Care in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Canada?
  • What are the major brands in Canada?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Improved performance projected for Canadian pet care market in 2014

Specialist pet care products move into mainstream retail channels

Leading manufacturers face growing competition from smaller and niche players

Grocery retailers strengthen their lead in pet care distribution

Pet humanisation trend will continue to lift market performance

KEY TRENDS AND DEVELOPMENTS

Pet humanisation trend bolsters demand for more sophisticated products

Smaller and niche players continue to make gains in pet food

Specialist pet food products increasingly available via mainstream channels

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 11 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 16 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Canada - Company Profiles

Champion Petfoods LP in Pet Care (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Champion Petfoods LP: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Champion Petfoods LP: Competitive Position 2013

PetSmart Canada Inc in Pet Care (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 PetSmart Canada Inc: Key Facts
  • Summary 5 PetSmart Canada Inc: Operational Indicators 2012-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 6 PetSmart Canada Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 PetSmart Canada Inc: Competitive Position 2013

PJ’s Pets in Pet Care (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 PJ’s Pets: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Rolf C Hagen Inc in Pet Care (Canada)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Rolf C Hagen Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Rolf C Hagen Inc: Competitive Position 2013

Cat Food in Canada - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 11 Cat Food by Price Band 2014
  • Table 19 Cat Owning Households: % Analysis 2009-2014
  • Table 20 Cat Population 2009-2014
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2009-2014
  • Table 23 Sales of Cat Food by Category: Value 2009-2014
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 25 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 26 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 27 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 28 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2010-2013
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in Canada - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 12 Dog Food by Price Band 2014

CATEGORY INDICATORS

  • Table 34 Dog Owning Households: % Analysis 2009-2014
  • Table 35 Dog Population 2009-2014
  • Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Table 37 Sales of Dog Food by Category: Volume 2009-2014
  • Table 38 Sales of Dog Food by Category: Value 2009-2014
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 41 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 42 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 43 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 44 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 45 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 46 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in Canada - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 49 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 50 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 51 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 52 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 53 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 54 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 55 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 56 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 57 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Canada - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Pet Products by Category: Value 2009-2014
  • Table 62 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 64 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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