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Country Report

Chile Flag Pet Care in Chile

| Pages: 59

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Strong economy boosting sales

Historically low unemployment as well as strong consumer confidence continued to fuel pet care current value growth in Chile in 2013. Chileans increasingly feel comfortable treating their pets to not only higher quality food but also snacks and accessories as their financial situations strengthen. Rising demand has prompted investment in the market by both domestic and multinational firms as these players try to ride the wave of growth. In addition, the percentage of Chileans that serve prepared food to their pets instead of table scraps continues to grow. Furthermore, the economy has also fuelled pet population growth as young professionals are increasingly putting-off having children to focus on their careers.

Economy brands rapidly losing market share

Economy brands and their manufacturers continue to suffer from the premiumisation trend in Chile. The sales share of dog and cat food in the cheapest price segment has declined since 2006 and is not expected to rebound in the near future. The trend is especially dangerous to manufacturers that have a large portion of their brands within the economy price band. Nevertheless, there is a path to maintaining or increasing sales share based around innovation and marketing. While multinationals were ready for the surge in demand for mid-priced products, domestic companies have had to evolve. As of 2014, results are mixed. For example, Champion has struggled but both Cannes and Nutripro have been able to reformulate their strategies as well as their products in order to better adapt to the new reality.

Space limitations and urban lifestyles affecting consumer pet preferences

Rising urbanisation, increasingly busy lifestyles, and demographic trends such as shrinking household sizes have all bolstered the development and evolution of the Chilean pet care market. Other pet food continued to record faster total volume and current value sales growth than dog and cat food in 2013. While this was partly due to the area’s on-going emergence from a relatively low base, performance was also bolstered by increasing demand for these pets. Chileans are more likely to adopt smaller pets that are easier to care for such as birds, fish, hamsters, rabbits etc. In addition, smaller animals, especially small mammals, are also growing in popularity as ‘first pets’ for families with young children. Furthermore, smaller breeds of dogs are increasingly preferred over larger ones while the cat population in general is growing more quickly than the dog population.

Nutripro strengthens position as leading player within pet care

Nutripro continued to lead pet care in Chile in 2013. The company has been able to successfully navigate an evolving market that increasingly prefers higher quality and value added products as well as new product developments and innovations. The company has an early mover advantage in key areas as well as an extensive distribution network and a longstanding reputation for offering a range of products at competitive prices. Sustained investment in innovation as well as highly effective marketing activities helped to ensure that Nutripro remained Chile’s leading pet care player.

More moderate growth expected after period of dynamism

The outlook for pet care in Chile is broadly positive. However, a more general economic slowdown would undoubtedly dampen the dynamic growth seen over the review period. While various social and demographic trends will be factors behind the growing pet population, constant 2014 price value growth is projected to be slightly slower than over the review period, mainly due to increasing price competition. Rates will remain positive however as the humanisation trend continues to bolster demand for higher quality and more expensive products that can improve the health and happiness of pets. Innovation and increased investment in promotional activities will also help to sustain the positive development of the entire market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Pet Care in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Chile?
  • What are the major brands in Chile?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Strong economy boosting sales

Economy brands rapidly losing market share

Space limitations and urban lifestyles affecting consumer pet preferences

Nutripro strengthens position as leading player within pet care

More moderate growth expected after period of dynamism

KEY TRENDS AND DEVELOPMENTS

Smaller pets find favour among Chileans

Product innovations fuel value growth

Stray dog populatrion results in new municipal ordinances

Traditional channel continues to be a factor in overall market

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 11 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 16 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Chile - Company Profiles

Cabanaquinta SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Cabanaquinta SA: Key Facts
  • Summary 3 Cabanaquinta SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Cabanaquinta SA: Competitive Position 2013

Champion SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Champion SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Champion SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 7 Champion SA: Competitive Position 2013

Laboratorio Drag Pharma Chile Invetec SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Laboratorio Drag Pharma Chile Invetec SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Laboratorio Drag Pharma Chile Invetec SA: Competitive Position 2013

Nutripro SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Nutripro SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Nutripro SA: Competitive Position 2013

Cat Food in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2009-2014
  • Table 20 Cat Population 2009-2014
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 12 Cat Food by Price Band 2014
  • Table 22 Sales of Cat Food by Category: Volume 2009-2014
  • Table 23 Sales of Cat Food by Category: Value 2009-2014
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 25 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 26 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 27 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 28 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 30 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 13 Dog Food by Price Band 2014

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2009-2014
  • Table 34 Dog Population 2009-2014
  • Table 35 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014
  • Table 36 Sales of Dog Food by Category: Volume 2009-2014
  • Table 37 Sales of Dog Food by Category: Value 2009-2014
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 40 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 41 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 42 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 50 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 53 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 54 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2009-2014
  • Table 61 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 63 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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