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Country Report

Pet Care in Chile

| Pages: 62

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Favourable economic conditions underpin improved market performance

Growth in total pet care current value sales in Chile in 2012 was up on 2011, as was growth in total pet food volume sales. This improvement was underpinned by continued growth in Chile’s GDP, rising disposable incomes and other favourable economic indicators such as easier access to credit and the ongoing expansion of the middle income consumer base. These conditions supported further growth in the country’s pet population, while also encouraging owners to increase spending on their pets. Rising urbanisation, increasingly busy lifestyles and demographic trends such as shrinking household sizes also bolstered the development of the Chilean pet care market, as did new launches, improvements in distribution and marketing campaigns for leading brands.

Humanisation trend continues to bolster pet care spending

Favourable economic conditions in Chile in 2012 strengthened the pet humanisation trend, whereby owners are increasingly inclined to treat pets as family members and spend higher amounts on products to improve their health, happiness and general wellbeing. This trend, which is strongest among dog and cat owners, continued to bolster demand for more sophisticated and expensive products. These included premium pet food products that offered advanced nutritional benefits for specific breeds, animals at different life stages, pets suffering from common health problems etc. Similarly, pet humanisation continued to drive demand for dog and cat treats and gourmet-style flavour variants made from high quality ingredients. At the same time, this trend encouraged owners to increase spending on pet products, including non-essential or luxury items such as toys, clothes, beds etc.

Urbanisation and busier lifestyles fuel growth in the other pet population

Other pet food continued to show faster growth in total volume and current value sales than dog and cat food in 2012. While this was partly due to its ongoing emergence from a relatively low base, the category’s performance was also bolstered as various social and demographic trends continued to support healthy growth in the other pet population. Most notably, trends like urbanisation, busier lifestyles and population ageing encouraged more Chileans to adopt smaller pets that were easier to care for than dogs and cats, such as birds, fish, hamsters, rabbits etc. Smaller animals, especially small mammals, also proved increasingly popular as ‘first pets’ for families with young children.

Nutripro remains the clear leader in Chilean pet care in 2012

Nutripro SA continued to lead pet care in Chile in 2012. While its market value share was down marginally on 2011, it remained the clear leader overall thanks to its early mover advantages in key categories, its extensive distribution network and a longstanding reputation for offering high quality products at affordable prices. Sustained investment in innovation and highly effective marketing activities that play on the emotional connection between pets and their owners also helped to ensure that Nutripro remained Chile’s leading pet care player by a significant margin.

Outlook for pet care in Chile remains bright

The outlook for pet care in Chile is broadly positive. Growth in total pet food volume sales over the forecast period is expected to surpass that recorded during the review period as favourable economic conditions and various social and demographic trends continue to support healthy growth in pet ownership. Grow in total pet care constant value sales is projected to be slightly slower than during 2008-2013, mainly due to increasing price competition, but will remain strong overall as the humanisation trend continues to bolster demand for higher quality and more expensive products that can improve the health and happiness of pets. Innovation and increased investment in promotional activities will also help to sustain the positive development of the entire market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Pet Care in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Chile?
  • What are the major brands in Chile?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions underpin improved market performance

Humanisation trend continues to bolster pet care spending

Urbanisation and busier lifestyles fuel growth in the other pet population

Nutripro remains the clear leader in Chilean pet care in 2012

Outlook for pet care in Chile remains bright

KEY TRENDS AND DEVELOPMENTS

Non-grocery retailers continue to gain ground in pet care distribution

Urbanisation and busier lifestyles lead Chileans to favour smaller pets

Pet humanisation trend continues to bolster pet care spending

Segmentation increasingly evident in dog and cat food

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 11 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 16 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Chile - Company Profiles

Cabanaquinta SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Cabanaquinta SA: Key Facts
  • Summary 3 Cabanaquinta SA: Operational Indicators 2011-2012

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Cabanaquinta SA: Competitive Position 2012

Champion SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Champion SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Champion SA: Competitive Position 2012

Laboratorio Drag Pharma Chile Invetec SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Laboratorio Drag Pharma Chile Invetec SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Laboratorio Drag Pharma Chile Invetec SA: Competitive Position 2012

Nutripro SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Nutripro SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Nutripro SA: Competitive Position 2012

Cat Food in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2008-2013
  • Table 20 Cat Population 2008-2013
  • Table 21 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2008-2013
  • Table 23 Sales of Cat Food by Category: Value 2008-2013
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 26 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 27 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 28 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 30 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018
  • Summary 11 Cat Food by Price Band 2013

Dog Food in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2008-2013
  • Table 34 Dog Population 2008-2013
  • Table 35 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 36 Sales of Dog Food by Category: Volume 2008-2013
  • Table 37 Sales of Dog Food by Category: Value 2008-2013
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 40 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 41 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 42 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018
  • Summary 12 Dog Food by Price Band 2013

Other Pet Food in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 50 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 53 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 54 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2008-2013
  • Table 61 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 63 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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