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Country Report

China Flag Pet Care in China

| Pages: 51

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Pet care grows strongly due to an increasing number of pets, with consumers trading up

Pet care experienced strong value growth in 2016, driven by the ever-growing pet population owing to rising demand from modern consumers with faster lifestyles and less time because of work and other pressures. With household income and pet care knowledge increasing, Chinese consumers are willing to spend more on their pets, which led to value growth in pet food being even stronger than that in the overall pet care market in 2016. The trading-up trend is more obvious in dog and cat food, explaining the robust growth of premium dog and cat food.

In major cities demand saturates while growth in low-tier cities thrives

The trading-up trend is multi-dimensional in the pet food market in China. More consumers in rural areas and lower-tier cities have traded up from table scraps and home-cooked food to ready-made pet food, providing stronger volume growth for pet food. Urban consumers in top-tier cities, however, traded up from economy to mid-priced or even to premium pet food in the review period, generating vigorous value growth in pet food in China. This form of trading up indicates that overall volume sales of the pet food market are saturating in such cities, owing to high product penetration.

International players lead in the fragmented market

Multinational players led the fragmented pet care market in 2015, with Royal Canin Au Yu (Shanghai) Pet Food Co Ltd, Mars Foods (China) Co Ltd and Nestlé (China) Ltd occupying the first three positions among the top five companies in terms of retail value sales, thanks to their dominant positions in pet food in China. Domestic players, however, are stronger in pet products, particularly aquariums, owing to the popularity of fish as pets in China given the special significance of fish in feng shui; it stands for abundance and auspicious fortune in Chinese culture.

Booming internet retailing leads to larger pack sizes

Non-grocery specialists, mainly represented by pet shops, dominated the distribution of pet care in 2016, as pet owners are attracted by the wide range of pet food, pet products and pet services, as well as the presence of professional service from salespersons there. Modern grocery retailers, mostly represented by supermarkets and hypermarkets, experienced a decline in its value share in 2016, owing mainly to the boom in internet retailing. Round-the-clock shopping time, convenient product comparisons and competitive pricing have attracted more consumers to online shopping. Moreover, the convenient home delivery service enables consumers to purchase pet food in bigger pack sizes, such as 10kg and even 15kg packs for dry dog food, at more-affordable prices.

Healthy growth is expected in the forecast period

Pet care is expected to continue its strong value CAGR (at constant 2016 prices) in the forecast period; its performance will be fuelled by the steadily growing pet population, which will lead to greater pet adoption among Chinese households. Pet food is projected to continue its double-digit value CAGR in the forecast period, boosted by the rising demand for quality pet food among local consumers. Premium dog and cat food is expected to outperform the overall market, thanks to the trading-up trend.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Pet Care in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in China?
  • What are the major brands in China?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Pet care grows strongly due to an increasing number of pets, with consumers trading up

In major cities demand saturates while growth in low-tier cities thrives

International players lead in the fragmented market

Booming internet retailing leads to larger pack sizes

Healthy growth is expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Demand in major cities saturates while growth in low-tier cities thrives

Strong growth is due to an increasing number of pets

Booming internet retailing leads to larger pack sizes

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in China - Company Profiles

Beijing Bo Ai Pets Co Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Beijing Bo Ai Pets Co Ltd: Key Facts
  • Summary 3 Beijing Bo Ai Pets Co Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 4 Beijing Bo Ai Pets Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Beijing Bo Ai Pets Co Ltd: Competitive Position 2015

Mars Foods (China) Co Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Mars Foods (China) Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 7 Mars Foods (China) Co Ltd: Competitive Position 2015

Nestlé (China) Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nestlé (China) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 Nestlé (China) Ltd: Competitive Position 2015

Royal Canin Au Yu (Shanghai) Pet Food Co Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 11 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Competitive Position 2015

Cat Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2011-2016
  • Table 19 Cat Population 2011-2016
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Table 21 Sales of Cat Food by Category: Volume 2011-2016
  • Table 22 Sales of Cat Food by Category: Value 2011-2016
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 24 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 25 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 29 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 31 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
  • Summary 12 Cat Food by Price Band 2016

Dog Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 34 Dog Owning Households: % Analysis 2011-2016
  • Table 35 Dog Population 2011-2016
  • Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Table 37 Sales of Dog Food by Category: Volume 2011-2016
  • Table 38 Sales of Dog Food by Category: Value 2011-2016
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 40 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 41 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 44 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 45 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 46 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 47 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 48 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 49 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
  • Summary 13 Dog Food by Price Band 2016

Other Pet Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 51 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 52 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 53 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 54 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 55 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 56 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 57 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 58 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Pet Products by Category: Value 2011-2016
  • Table 62 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 63 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 64 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 65 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 66 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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