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Country Report

China Flag Pet Care in China

| Pages: 55

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Healthy growth seen for pet care

In 2013, pet care in China is set to record a healthy growth in both value and volume terms. Besides the positive growth of GDP in China in 2012 and 2013, pet care sales are driven by the increasing pet population, prepared food percentage for pets and demand for premium products. The total population of pets including dogs, cats and other pets is growing stably in China in 2013 due to increasing number of households of couples without children. The percentages of prepared food for dogs and cats are increasing because of the increased pet humanisation from consumers and efforts on consumer education by leading companies like Mars Foods (China) Co Ltd and Royal Canin Au Yu (Shanghai) Pet Food Co Ltd as the prepared food percentage in China is still at a far lower level compared to developed countries. Thanks to the increasing conceptions of pet food, premium brands with healthy ingredients are being welcomed by consumers in 2013.

Significant premiumisation trend of pet food in China

The premium segment keeps on outperforming in pet care in China as on one hand, healthy ingredients with high quality are the key consideration for pet owners whilst on the other hand, specific segments like breed-specific food are needed. In addition to premium brands like Royal Canin with a long history in China, more new multinational brands are gaining popularity in pet care retail like Fish4dogs and Canidae.

Dominant position of multinationals

Mars Foods (China) Co Ltd, Royal Canin Au Yu (Shanghai) Pet Food Co Ltd and Nestlé (China) Ltd continued to lead pet care in China in 2012. They enjoy extensive distribution networks across China as well as high brand loyalty and consistent efforts on new product development. For example, in June 2012, Mars Foods (China) Co Ltd introduced two new flavours of its wet cat food for meeting cats’ needs, Whiskas small yellow croaker wet cat food and Whiskas scabbard fish wet cat food. In late 2010, three dry dog food new products specific for extra-small dogs with tailored formulas for different age classes, from puppy to mature/senior, were launched by Royal Canin Au Yu (Shanghai) Pet Food Co Ltd, consolidating its leading position.

Pet shops leads distribution channels

Pet shops is the major channel for pet care products in China, though internet retailing records dynamic growth. There is a large percentage of retailers that are independent pet shops rather than chained pet shops. This kind of channel provides pet owners a one-stop consumption experience for all pet requirements and the full range of price levels including economy, mid-priced and premium products whilst hypermarkets and supermarkets do not offer premium products.

Projected robust growth over the forecast period

With greater demands of convenience for pet owners and increasing humanisation trend towards pets, the prepared food percentage is expected to be higher over the forecast period than over the review period. This means that more households will switch from home-made food to prepared food for their pets. In addition to the positive impact on pet food sales, these demands will also drive pet products like pet dietary supplements, pet clothes and pet toys to record stable growth. Thus, in line with the rising disposable income and consumer conceptions of pet care products, pet care is expected to record robust growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Pet Care in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in China?
  • What are the major brands in China?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in China - Industry Overview

EXECUTIVE SUMMARY

Healthy growth seen for pet care

Significant premiumisation trend of pet food in China

Dominant position of multinationals

Pet shops leads distribution channels

Projected robust growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Premiumisation of pet food

Multinationals lead and domestics grow

Popularity of online stores

Effecitive marketing tools of free sample and social media

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 15 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Pet Care in China - Company Profiles

Beijing Bo Ai Pets Co Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Beijing Bo Ai Pets Co Ltd: Key Facts
  • Summary 3 Beijing Bo Ai Pets Co Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 4 Beijing Bo Ai Pets Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Beijing Bo Ai Pets Co Ltd: Competitive Position 2012

Mars Foods (China) Co Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Mars Foods (China) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Mars Foods (China) Co Ltd: Competitive Position 2012

Nestlé (China) Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nestlé (China) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Nestlé (China) Ltd: Competitive Position 2012

Nory Pet (Shanghai) Co Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Nory Pet (Shanghai) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Nory Pet (Shanghai) Co Ltd: Competitive Position 2012

Royal Canin Au Yu (Shanghai) Pet Food Co Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Competitive Position 2012

Tianjin Ken-Canpo Animal Medicament Health Product Co Ltd in Pet Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Tianjin Ken-Canpo Animal Medicament Health Product Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Tianjin Ken-Canpo Animal Medicament Health Product Co Ltd: Competitive Position 2012

Cat Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2008-2013
  • Table 19 Cat Population 2008-2013
  • Table 20 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 16 Cat Food by Price Band 2013
  • Table 21 Sales of Cat Food by Category: Volume 2008-2013
  • Table 22 Sales of Cat Food by Category: Value 2008-2013
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 25 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 26 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 27 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 28 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 29 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 30 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 32 Dog Owning Households: % Analysis 2008-2013
  • Table 33 Dog Population 2008-2013
  • Table 34 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 17 Dog Food by Price Band 2013
  • Table 35 Sales of Dog Food by Category: Volume 2008-2013
  • Table 36 Sales of Dog Food by Category: Value 2008-2013
  • Table 37 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 38 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 39 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 40 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 41 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 42 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 43 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 45 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 47 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 48 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 49 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 50 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 52 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 53 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 54 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 55 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 56 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 57 Sales of Pet Products by Category: Value 2008-2013
  • Table 58 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 59 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 60 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 61 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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