Healthy growth seen for pet care
In 2013, pet care in China is set to record a healthy growth in both value and volume terms. Besides the positive growth of GDP in China in 2012 and 2013, pet care sales are driven by the increasing pet population, prepared food percentage for pets and demand for premium products. The total population of pets including dogs, cats and other pets is growing stably in China in 2013 due to increasing number of households of couples without children. The percentages of prepared food for dogs and cats are increasing because of the increased pet humanisation from consumers and efforts on consumer education by leading companies like Mars Foods (China) Co Ltd and Royal Canin Au Yu (Shanghai) Pet Food Co Ltd as the prepared food percentage in China is still at a far lower level compared to developed countries. Thanks to the increasing conceptions of pet food, premium brands with healthy ingredients are being welcomed by consumers in 2013.
Significant premiumisation trend of pet food in China
The premium segment keeps on outperforming in pet care in China as on one hand, healthy ingredients with high quality are the key consideration for pet owners whilst on the other hand, specific segments like breed-specific food are needed. In addition to premium brands like Royal Canin with a long history in China, more new multinational brands are gaining popularity in pet care retail like Fish4dogs and Canidae.
Dominant position of multinationals
Mars Foods (China) Co Ltd, Royal Canin Au Yu (Shanghai) Pet Food Co Ltd and Nestlé (China) Ltd continued to lead pet care in China in 2012. They enjoy extensive distribution networks across China as well as high brand loyalty and consistent efforts on new product development. For example, in June 2012, Mars Foods (China) Co Ltd introduced two new flavours of its wet cat food for meeting cats’ needs, Whiskas small yellow croaker wet cat food and Whiskas scabbard fish wet cat food. In late 2010, three dry dog food new products specific for extra-small dogs with tailored formulas for different age classes, from puppy to mature/senior, were launched by Royal Canin Au Yu (Shanghai) Pet Food Co Ltd, consolidating its leading position.
Pet shops leads distribution channels
Pet shops is the major channel for pet care products in China, though internet retailing records dynamic growth. There is a large percentage of retailers that are independent pet shops rather than chained pet shops. This kind of channel provides pet owners a one-stop consumption experience for all pet requirements and the full range of price levels including economy, mid-priced and premium products whilst hypermarkets and supermarkets do not offer premium products.
Projected robust growth over the forecast period
With greater demands of convenience for pet owners and increasing humanisation trend towards pets, the prepared food percentage is expected to be higher over the forecast period than over the review period. This means that more households will switch from home-made food to prepared food for their pets. In addition to the positive impact on pet food sales, these demands will also drive pet products like pet dietary supplements, pet clothes and pet toys to record stable growth. Thus, in line with the rising disposable income and consumer conceptions of pet care products, pet care is expected to record robust growth over the forecast period.
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The Pet Care in China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in China?
- What are the major brands in China?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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This industry report originates from Passport, our Pet Care market research database.