Pet care continues to show strong growth
In 2013 Colombia witnessed continued healthy growth of pet care and this growth is expected to continue in 2014. Throughout the review period to 2014, pet care has been boosted by a combination of GDP and consumption growth, together with lifestyle changes. Rising incomes are helping to gradually reduce the gap between prepared pet food and non-prepared alternatives, such as table scraps, leading to a solid performance of cat and dog food. Whilst dog ownership is largely stable, consumers are increasingly living in smaller homes in urban centres. People who do not have time to walk a dog prefer cats as pets, and therefore there is a strong growth in cat food and cat litter.
Increasing number of pet products and services
The number of people not interested in having children is increasing in Colombia, instead opting for pets to fit their lifestyles. The increasing number of pets and the trend towards pet humanisation (treating the pet as a member of the family) have resulted in a wider range of products and services for pets in Colombia. There are many more specialised products and tailored services demanded by pet owners, such as disguises, pet treats with health benefits, natural food, dog walkers, day care, hair styling, dentistry, hotels, funerary services, insurance and photo shoots.
Imported products are flooding the market
Imports of pet products from the US, EU, Argentina, Brazil and Chile are growing. Thanks to the entry in force of free trade agreements with these countries, products can be imported without tariffs and can compete by offering innovative products, high quality and competitive prices. Local manufacturers are fighting to maintain their portion of the market with more specialised products, prices and distribution.
Online pet stores are gaining strength
Although internet sales in Colombia for pet care products are still emerging, many online pet stores have been introduced (such as www.ciudaddemascotas.com, http://alimentoanimal.co/, www.wawaw.co/, www.petgourmet.com.co, www.naricesfrias.co) that have been very well received, as people who work full time do not have time to spend going to buy food for their pets. In addition, some pet care brands are not available in every Colombian city, so consumers can order them online and get the product in a few days. Also, chained supermarkets such as Éxito, Makro and La 14 are selling pet products online.
Pet food shows much potential for future growth
Pet food will perform well over the forecast period, as there is significant potential for growth. More education about pet health is expected to help boost sales and should also be the key driver of new product launches. Dog and cat food both still have large non-prepared food gaps, meaning plenty of room for continued growth of packaged pet food, especially in rural areas.
Samples (FAQs about samples):
Sample Pet Care Market Research Report
Sample Pet Care Data
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Colombia for free:
The Pet Care in Colombia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Colombia?
- What are the major brands in Colombia?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.