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Country Report

France Flag Pet Care in France

| Pages: 71

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Despite French GDP decline, pet care is expected to sustain its growth in 2013

Pet care continued to be dynamic in 2012 and at the beginning of 2013, at least in value terms, despite the increasingly gloomy economic situation. French pet owners seem unconcerned about the effects of the economic downturn when it comes to taking care of their animal companions. In fact, overall value sales of pet care experienced robust growth in 2012, despite an ongoing drop in volumes, which is set to continue worsening during 2013. Despite the less favourable performance of some pet products and small mammal/reptile food being a cause for concern, categories, such as dry premium food, especially therapeutic food and cat food, and cat and dog treats, are expected to post appreciable growth rates in 2013.

Humanisation and premiumisation offset the challenge of a declining pet population

In fact, the bad news for pet care is not the comeback of recession in early 2013 but the ongoing drop in the population of some pets, notably dogs (with the exception of small breeds), birds, fish and even small mammals. Only cats and reptiles continue to widen their territory in French households. However, pet dogs and cats are no longer perceived as domesticated animals, but as life companions. This trend translates into higher demand for specialised products that keep animals healthy and happy. Other than rising unit prices, the ongoing value growth of 2012/2013 stems from consumers’ trading up to premium dry dog and cat food brands. Brands are becoming increasingly segmented by lifestyle, age, size or even breed specific, as illustrated by the impressive success of food for neutered cats or senior dogs. Novelties in pet care often reflect trends that drive sales in human markets, including health and wellness, the need of more convenience and the development of products aimed at more sedentary lifestyles.

Multinationals maintain dominance

Multinational companies, Mars Petcare & Food and Nestlé Purina PetCare and private label lead the way in a rather concentrated competitive landscape. The two global manufacturers have a very strong presence in cat and dog food with brands, such as Whiskas, Frolic and Pedigree, from Mars Petcare & Food, and Gourmet, Friskies and Felix from Nestlé Purina PetCare. The remainder of the competitive environment is fragmented, with value sales divided among specialist manufacturers, such as Royal Canin, Vitakraft, Royal Canin and Hill’s Pet Nutrition.

Grocery retailers dominates but the specialised channel fares better

Brand loyalty is high amongst pet owners who have a preference for brands that can be bought in one shop from grocery stores. Therefore, grocery retailers still led in terms of distribution as of 2012-2013. Nonetheless, French pet owners increasingly appreciate the expertise and specialised advice provided in pet shops, superstores and veterinary clinics. They also increasingly shop at garden centres and online.

Value growth set for a slowdown

The declining pet population – especially dogs and small mammals – as well as the fact that volume sales are declining, should serve to dampen the pet care market in the long run but not to result in a decline in constant value over 2013-2018. The rising tide of pet humanisation in France, which is occurring irrespective of prevailing economic factors, as well as over segmentation, should ensure that pet owners continue to spend money on pet care throughout the forecast period. However, French consumers should still be ready to pay a premium in dog and mainly cat food despite the persisting recession but could become more cautious and selective in less crucial products, notably in pet products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in France for free:

The Pet Care in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in France?
  • What are the major brands in France?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in France - Industry Overview

EXECUTIVE SUMMARY

Despite French GDP decline, pet care is expected to sustain its growth in 2013

Humanisation and premiumisation offset the challenge of a declining pet population

Multinationals maintain dominance

Grocery retailers dominates but the specialised channel fares better

Value growth set for a slowdown

KEY TRENDS AND DEVELOPMENTS

Pet care remains a resilient industry despite the negative economic climate

Demographic and lifestyle shifts influence the pet population

Healthier, more palatable, convenient and better segmented pet care reflects demand from pet owners

Specialists gain ground amid dominance of grocery retailers

Polarisation trend in what is an otherwise consolidated pet care market

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 11 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 16 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in France - Company Profiles

Affinity Petcare France SA in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Affinity Petcare France SA: Key Facts
  • Summary 3 Affinity Petcare France SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Affinity Petcare France SA: Competitive Position 2012

Hill's Pet Nutrition SNC in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Hill’s Pet Nutrition SNC: Key Facts
  • Summary 6 Hill’s Pet Nutrition SNC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Hill’s Pet Nutrition SNC: Competitive Position 2012

Jardiland SAS in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Jardiland SAS: Key Facts
  • Summary 9 Jardiland SAS: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 10 Jardiland SAS: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Jardiland SAS: Competitive Position 2012

Mars Petcare & Food France in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Mars Petcare & Food France: Key Facts
  • Summary 13 Mars Petcare & Food France: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Mars Petcare & Food France: Competitive Position 2012

Nestlé Purina PetCare France SAS in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Nestlé Purina PetCare France SAS: Key Facts
  • Summary 16 Nestlé Purina PetCare France SAS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Nestlé Purina PetCare France SAS: Competitive Position 2012

Vitakraft SA in Pet Care (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Vitakraft SA: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 19 Vitakraft SA: Competitive Position 2012

Cat Food in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2008-2013
  • Table 20 Cat Population 2008-2013
  • Table 21 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 20 Cat Food by Price Band 2013
  • Table 22 Sales of Cat Food by Category: Volume 2008-2013
  • Table 23 Sales of Cat Food by Category: Value 2008-2013
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 26 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 27 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 28 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2009-2012
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 34 Dog Owning Households: % Analysis 2008-2013
  • Table 35 Dog Population 2008-2013
  • Table 36 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 21 Dog Food by Price Band 2013
  • Table 37 Sales of Dog Food by Category: Volume 2008-2013
  • Table 38 Sales of Dog Food by Category: Value 2008-2013
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 41 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 42 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 43 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 44 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 45 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 49 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 50 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 51 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 52 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 53 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 54 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 55 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 56 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 57 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Pet Products by Category: Value 2008-2013
  • Table 62 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 64 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
              • Therapeutic Dry Cat Food
              • Non-Therapeutic Dry Cat Food
          • Wet Cat Food
            • Economy Wet Cat Food
            • Mid-Priced Wet Cat Food
            • Premium Wet Cat Food
              • Therapeutic Wet Cat Food
              • Non-Therapeutic Wet Cat Food
        • Dog Food
          • Dog Treats and Mixers
            • Dog Mixers
            • Dog Treats
          • Dry Dog Food
            • Economy Dry Dog Food
            • Mid-Priced Dry Dog Food
            • Premium Dry Dog Food
              • Therapeutic Dry Dog Food
              • Non-Therapeutic Dry Dog Food
          • Wet Dog Food
            • Economy Wet Dog Food
            • Mid-Priced Wet Dog Food
            • Premium Wet Dog Food
              • Therapeutic Wet Dog Food
              • Non-Therapeutic Wet Dog Food
      • Dog and Cat Food by Price Platform and Type
        • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
          • Economy Dog and Cat Food
            • Economy Dry Cat Food
            • Economy Dry Dog Food
            • Economy Wet Cat Food
            • Economy Wet Dog Food
          • Mid-Priced Dog and Cat Food
            • Mid-Priced Dry Cat Food
            • Mid-Priced Dry Dog Food
            • Mid-Priced Wet Cat Food
            • Mid-Priced Wet Dog Food
          • Premium Dog and Cat Food
            • Premium Dry Cat Food
              • Therapeutic Dry Cat Food
              • Non-Therapeutic Dry Cat Food
            • Premium Dry Dog Food
              • Therapeutic Dry Dog Food
              • Non-Therapeutic Dry Dog Food
            • Premium Wet Cat Food
              • Therapeutic Wet Cat Food
              • Non-Therapeutic Wet Cat Food
            • Premium Wet Dog Food
              • Therapeutic Wet Dog Food
              • Non-Therapeutic Wet Dog Food
          • Therapeutic Dog and Cat Food
            • Therapeutic Cat Food
              • Therapeutic Dry Cat Food
              • Therapeutic Wet Cat Food
            • Therapeutic Dog Food
              • Therapeutic Dry Dog Food
              • Therapeutic Wet Dog Food
          • Non-Therapeutic Dog and Cat Food
            • Non-Therapeutic Cat Food
              • Non-Therapeutic Dry Cat Food
              • Non-Therapeutic Wet Cat Food
            • Non-Therapeutic Dog Food
              • Non-Therapeutic Dry Dog Food
              • Non-Therapeutic Wet Dog Food
        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
          • Cat Food by Price Platform
            • Cat Treats and Mixers
              • Cat Mixers
              • Cat Treats
            • Economy Cat Food
              • Economy Dry Cat Food
              • Economy Wet Cat Food
            • Mid-Priced Cat Food
              • Mid-Priced Dry Cat Food
              • Mid-Priced Wet Cat Food
            • Premium Cat Food
              • Premium Dry Cat Food
                • Therapeutic Dry Cat Food
                • Non-Therapeutic Dry Cat Food
              • Premium Wet Cat Food
                • Therapeutic Wet Cat Food
                • Non-Therapeutic Wet Cat Food
              • Therapeutic Cat Food
                • Therapeutic Dry Cat Food
                • Therapeutic Wet Cat Food
              • Non-Therapeutic Cat Food
                • Non-Therapeutic Dry Cat Food
                • Non-Therapeutic Wet Cat Food
          • Dog Food by Price Platform
            • Dog Treats and Mixers
              • Dog Mixers
              • Dog Treats
            • Economy Dog Food
              • Economy Dry Dog Food
              • Economy Wet Dog Food
            • Mid-Priced Dog Food
              • Mid-Priced Dry Dog Food
              • Mid-Priced Wet Dog Food
            • Premium Dog Food
              • Premium Dry Dog Food
                • Therapeutic Dry Dog Food
                • Non-Therapeutic Dry Dog Food
              • Premium Wet Dog Food
                • Therapeutic Wet Dog Food
                • Non-Therapeutic Wet Dog Food
              • Therapeutic Dog Food
                • Therapeutic Dry Dog Food
                • Therapeutic Wet Dog Food
              • Non-Therapeutic Dog Food
                • Non-Therapeutic Dry Dog Food
                • Non-Therapeutic Wet Dog Food
        • Dog and Cat Food by Type (Excl Treats and Mixers)
          • Dry Dog and Cat Food
            • Dry Cat Food
              • Economy Dry Cat Food
              • Mid-Priced Dry Cat Food
              • Premium Dry Cat Food
                • Therapeutic Dry Cat Food
                • Non-Therapeutic Dry Cat Food
            • Dry Dog Food
              • Economy Dry Dog Food
              • Mid-Priced Dry Dog Food
              • Premium Dry Dog Food
                • Therapeutic Dry Dog Food
                • Non-Therapeutic Dry Dog Food
          • Wet Dog and Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
                • Therapeutic Wet Cat Food
                • Non-Therapeutic Wet Cat Food
            • Wet Dog Food
              • Economy Wet Dog Food
              • Mid-Priced Wet Dog Food
              • Premium Wet Dog Food
                • Therapeutic Wet Dog Food
                • Non-Therapeutic Wet Dog Food
      • Other Pet Food
        • Bird Food
        • Fish Food
        • Small Mammal/Reptile Food
    • Pet Products
      • Cat Litter
      • Pet Healthcare
      • Pet Dietary Supplements
      • Other Pet Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Number of Vets
  • Pet Ownership
  • Pet Population
  • Prepared Gap
  • Product by Life-Cycle
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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