Local sluggish economic context has little effect on pet care
In spite of the ongoing sluggish economic context (stagnation of GDP and the consumer confidence index, slight progression in the unemployment rate), there was almost no sign of a slowdown in sales in pet care in early 2014. French pet owners seemed unconcerned about the effects of the economic downturn when it came to taking care of their animal companions, particularly dogs and cats. Despite the less favourable performance of most other pet food and some pet products, and the continuous drop in the pet population, pet care remained one of the most dynamic fmcg markets in 2013.
More emotion in a market that is tending to become extremely technical
Pet dogs and cats are no longer perceived as domesticated animals, but as life companions. This trend translates into higher demand for specialised products which keep animals healthy and happy. More than ever, the anthropomorphic phenomenon and premiumisation are driving sales, in the guise of more precise segmentation by lifestyle, age, size or even breed, as illustrated by the impressive success of food for senior pets, neutered cats or “pocket dogs”. Already present in the advertising of brands present in grocery retailers, emotional arguments such as taste, pleasure and complicity are beginning to emerge in the positioning of some premium brands which are only available in pet specialist retailers.
Multinationals strengthen their lead
In a rather concentrated competitive landscape, multinational companies Mars Petcare & Food and Nestlé Purina PetCare and private label are consolidating their lead. The two global manufacturers have a very strong presence in cat and dog food, with brands such as Whiskas, Frolic and Pedigree from Mars Petcare & Food, and Purina Gourmet, Purina Friskies and Purina Felix from Nestlé Purina PetCare. The remainder of the competitive environment is fragmented, with value sales divided amongst specialist manufacturers such as Royal Canin, Vitakraft and Hill’s Pet Nutrition.
Specialists gain ground despite the dominance of grocery retailers
Most consumers have a preference for brands that can be bought in with their other shopping from grocery retailers, and thus supermarkets and hypermarkets continue to lead distribution. However, a growing number of French pet owners are discovering and become loyal to the wider offering and the expertise and specialised advice provided in pet superstores, veterinary clinics and mainly the growingly successful channel of garden centres. Internet retailing is also progressing strongly, but still from a low base.
Continuing growth is likely, but not for all pets and products
Most companies do not worry about the scope for the development of pet care. Admittedly, the threat of the declining pet population – especially large and medium dogs, birds and small mammals – should still result in an ongoing slight decline in volume sales in pet care over 2014-2019. French consumers could become more cautious and selective when it comes to less crucial products, notably in pet products; limiting their purchases of food and accessories for too complicated or less trendy pets, such as fish, birds and most small mammals. However, they should still be ready to pay a premium in dog food, and mainly cat food. Functional treats, products for senior pets, single-portion pouches of premium wet food and dried croquettes for neutered cats or small dogs will remain areas of focus.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in France with research from Euromonitor's team of in-country analysts.
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The Pet Care in France market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in France?
- What are the major brands in France?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.