print

Country Report

Greece Flag Pet Care in Greece

| Pages: 54

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Sales of pet care decline in 2016

Pet care sales decline in 2016 both in current value and volume terms, influenced by the hardships in the country’s economy. This decline is faster than the review period average, yet slower in comparison to 2015, which was a very bad year for pet care. Amidst political and economic instability in 2015, Greeks held back on spending on their pet, trading down to cheaper products or avoiding purchasing unnecessary products. Consumer confidence has not recovered yet, with Greece’s economy still being at the verge of collapse in 2016. This has had an impact upon pet care sales, even though in 2016 the rate of decline slowed down slightly.

Political and economic developments shape consumer behaviour

2015 was a year characterised by major political, financial and social instability in Greece. The six-month negotiation process between the new government and Greece’s lenders peaked in summer 2015 with the announcement of the referendum and the introduction of a capital control. This resulted in widespread uncertainty within the country and this was reflected in major changes in consumption patterns. With the government finally signing the third economic adjustment programme, which introduces a series of even stricter austerity measures to the ones already in place, pessimism was rife in the country. 2016 has not started on better terms with the Greek media constantly reproducing the idea that a possible Grexit has not been abandoned yet.

Capital controls result in changes in the competitive landscape

Pet care in Greece became more fragmented over the review period, with numerous new brands and players entering on an annual basis. However, changes occurred in the competitive landscape as a result of the introduction of capital controls in summer 2015, and for several weeks foreign transactions were made subject to strict bureaucratic controls. This had a major impact upon small-scale domestic companies, which rely on imports of goods or raw materials, and it drove many players out of business. Imports directly from independent pet shops that were fairly common over the review period were obstructed in 2015 and although to some degree this has changed in 2016, for many pet shop owners the paper work required for foreign transactions has been evaluated as non-worthy. As a result, private imports have dropped significantly with only large pet shops and superstores investing in importing their own products. As a result, brand availability in Greece has therefore declined.

Internet sales are gathering pace

Value sales of pet care through grocery retailers are considerably lower in comparison to sales through pet shops/superstores, given that the number of pet specialist retailers is very high in Greece. Specialists offer a wider range of products; hence they tend to be preferred by pet owners. The best performing channel in 2015 was internet retailing as a result of more retailers entering this arena. Pet owners have responded well to this with internet retailing offering convenience, competitive prices and access to a wider range of brands.

Forecasts remain gloomy for pet care

Pet care is estimated to continue posting a decline throughout the forecast period, at least in terms of value. With disposable incomes set to decline further as the country falls deeper into recession, it is highly unlikely that pet owners will increase their spending on their pets. Also, pet ownership is set to decline amidst the economic downturn with less people being able to afford to have a pet.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Pet Care Market Research Report

doc_excel_table.pngSample Pet Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Pet Care in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Greece?
  • What are the major brands in Greece?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Sales of pet care decline in 2016

Political and economic developments shape consumer behaviour

Capital controls result in changes in the competitive landscape

Internet sales are gathering pace

Forecasts remain gloomy for pet care

KEY TRENDS AND DEVELOPMENTS

Socioeconomic developments take their toll on pet care sales

Capital controls result in changes to the competitive landscape

Changes in pet ownership patterns are evidenced

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 11 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 16 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Greece - Company Profiles

Kompa Ltd in Pet Care (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Kompa Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Kompa Ltd: Competitive Position 2015

Leading Paws Ltd in Pet Care (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Leading Paws Ltd: Key Facts
  • Summary 5 Leading Paws Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Leading Paws Ltd: Competitive Position 2015

Pet City SA in Pet Care (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Pet City SA: Key Facts
  • Summary 8 Pet City SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Pet City SA: Pet City in Athens

PRIVATE LABEL

  • Summary 9 Pet City SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Pet City SA: Competitive Position 2015

Pet Line SA in Pet Care (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Pet Line SA: Key Facts
  • Summary 12 Pet Line SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 13 Pet line SA: Competitive Position 2015

Cat Food in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2011-2016
  • Table 20 Cat Population 2011-2016
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 14 Cat Food by Price Band 2016
  • Table 22 Sales of Cat Food by Category: Volume 2011-2016
  • Table 23 Sales of Cat Food by Category: Value 2011-2016
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 25 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 26 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 29 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 30 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 31 LBN Brand Shares of Cat Treats: % Value 2012-2015
  • Table 32 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 36 Dog Owning Households: % Analysis 2011-2016
  • Table 37 Dog Population 2011-2016
  • Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 15 Dog Food by Price Band 2016
  • Table 39 Sales of Dog Food by Category: Volume 2011-2016
  • Table 40 Sales of Dog Food by Category: Value 2011-2016
  • Table 41 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 42 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 43 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 46 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 48 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 49 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 53 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 54 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 55 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 58 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 59 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Pet Products by Category: Value 2011-2016
  • Table 66 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 67 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 68 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 69 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

                                  print

                                  Recently Viewed Items more ›

                                    Want to find out more about this report?

                                    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
                                    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here