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Country Report

India Flag Pet Care in India

| Pages: 48

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Branded pet care accelerates retail value sales growth

Pet care in India is nascent and not as popular as in Western countries. However, the increasing number of urban households and higher pet ownership provide a boost to industry growth in 2014. Increased awareness of branded products among pet owners supported double-digit retail value sales growth. Furthermore, the growing population of pet lovers in urban India is accelerating sales growth in 2014.

Manufacturers target only urban pet owners

The use of pet food is popular among pet owners in urban India; thus, all manufacturers are targeting urban pet owners, mainly in first-tier cities. The availability of branded pet food is restricted to urban India as the presence of popular breeds is limited to major cities. Manufacturers target urban pet owners with various promotions and marketing initiatives, while people in rural areas still feed homemade food to pets. Pet fairs/exhibitions are all targeted at affluent consumers in urban areas, where most brands are promoted. Increasing disposable income and the growing number of apartments and single households in urban India encourage manufacturers to target urban consumers.

Multinational brands dominate pet care in India

Multinationals continue to dominate pet care in India in 2014. Mars International India and Royal Canin India maintained their leading positions. Furthermore, Cargill India has acquired Provimi Animal Nutrition India to become a leading player in pet healthcare. Many other international companies are increasing their penetration through distributors in India. Bharat International, Sanjay Marketings and many other local enterprises distribute international brands like Morando, Finikee, Genesis and Chicopee in India.

Pet specialist retailers drive sales

Pet specialist retailers (pet shops and superstores, veterinary clinics) continue to dominate pet care. They attract regular and loyal consumers with a wide variety of products. However, global players pushing their products online are luring pet owners, who can buy international branded products which are delivered to their home. Nonetheless, owners use specialist retailers for reasons of convenience, multiple offers, specialised pet services and free information sharing about pet care and pet shows/exhibitions.

Urbanisation and new products to drive sales during the forecast period

Urbanisation is the key to the development of pet care in India. Urban owners are slowly moving towards new product types, like age- and breed-specific pet food. They are more interested in wider pet care and grooming products will attract more owners. New product types such as cat litter, pet accessories and beauty products will enjoy higher demand. The development of pet services will help new products to flourish while the launch of more specific products by multinationals will stimulate interest and sales growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Pet Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in India?
  • What are the major brands in India?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in India - Industry Overview

EXECUTIVE SUMMARY

Branded pet care accelerates retail value sales growth

Manufacturers target only urban pet owners

Multinational brands dominate pet care in India

Pet specialist retailers drive sales

Urbanisation and new products to drive sales during the forecast period

KEY TRENDS AND DEVELOPMENTS

Distribution remains in the hands of pet shops

Multinationals continue to dominate pet care in India

Healthy growth is expected over the forecast period

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 11 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 16 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in India - Company Profiles

Cargill India Pvt Ltd in Pet Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Cargill India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Cargill India Pvt Ltd: Competitive Position 2013

Glenands Group in Pet Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Glenands Group: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Glenands Group: Glenands in Bangalore

PRIVATE LABEL

  • Summary 5 Glenands Group: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Glenands Group: Competitive Position 2013

Mars International India Pvt Ltd in Pet Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Mars International India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Mars International India Pvt Ltd: Competitive Position 2013

Cat Food in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2009-2014
  • Table 20 Cat Population 2009-2014
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 9 Cat Food by Price Band 2014
  • Table 22 Sales of Cat Food by Category: Volume 2009-2014
  • Table 23 Sales of Cat Food by Category: Value 2009-2014
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 25 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 26 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 27 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 28 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 30 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2009-2014
  • Table 34 Dog Population 2009-2014
  • Table 35 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 10 Dog Food by Price Band 2014
  • Table 36 Sales of Dog Food by Category: Volume 2009-2014
  • Table 37 Sales of Dog Food by Category: Value 2009-2014
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 40 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 41 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 42 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 50 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 53 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 54 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2009-2014
  • Table 61 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 63 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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