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Country Report

Indonesia Flag Pet Care in Indonesia

| Pages: 59

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Increasing disposable income sustains pet’s adoption

With an estimated GDP growth rate of 6%, the Indonesian economy continued to expand during 2013 as disposable incomes increased, making owning and maintaining pets increasingly affordable. Despite the low household penetration of pets, pet ownership rates are subject to steady annual increases. Ownership of cats is recording the highest growth, boosted by the rising demand for pure breeds such as Persian and Exotic. Overall, volume and current value growth in pet care are each set to be one percentage point lower in 2013 than in 2012, although growth is set to remain strong.

Premium dog and cat food continues to register the best performance

Rising disposable incomes also favour premium pet care products. Although there are many pet owners in all of Indonesia’s various income segments, the penetration of pet dogs and cats is far higher among middle-income and high-income consumers. More affluent people are also known to be more careful spenders when it comes to maintaining their pets’ wellbeing. Premium products which are regarded as superior in quality tend to fare better than other more mainstream products despite carrying considerably higher unit prices. Products which guarantee visible results such as improved health, skin and coat and which are backed by positive reputations among pet owning communities tend to be more popular among savvy pet owners. New product developments and launches are also more common in the premium segment, especially more specialised, health-focused variants.

Foreign manufacturers appoint local companies as authorised distributors

Only a very limited range of dog and cat food in Indonesia is available under local brands. The majority of dog and cat food brands are imported from Western countries in North America and Europe as well as Australia. In economy dog and cat food and mid-priced dog and cat food, meanwhile, there are also some Thai brands. Due to the low penetration of dog and cat food in Indonesia and the relatively small size of the category, there are no foreign companies manufacturing these products locally. Instead, local companies are appointed to oversee importation and distribution. These local companies are either wholly owned-subsidiaries or independent distribution partners. Having local partners remains crucial to maintaining the availability of certain products in dog and cat food in Indonesia, particularly in terms of achieving nationwide distribution. These local companies also often act indirectly as the marketing arms of certain pet food companies.

Internet retailing is emerging

Although internet retailing is set to comprise just 1% of total pet care retail value sales in 2012, internet retailing is an emerging distribution channel which is riding the robust growth in the household penetration of broadband internet connections in Indonesia. The number of internet retailing websites offering online sales of pet care such as Toko Bagus, Kaskus and Tokopedia means that distributors need not develop their own websites. With limited distribution networks in Indonesia’s less developed towns and cities, pet care retailers have been extending their distribution networks using online shops, especially outside of Java by utilising the more established distribution networks of local courier services for delivery. Many pet care companies offer free delivery services within a certain distance of a store-based retailer which offers the same brand.

Pet care is set to enjoy a strong performance during the forecast period

The rising household penetration of dogs and cats is set to boost demand for pet care throughout the forecast period. Continuous urbanisation and changing lifestyles is driving demand for pets and pet care as Indonesia’s pets are more often being treated as fully-fledged family members and companions, resulting in higher spending on pets. In addition, the sustainable economic growth expected in Indonesia during the forecast period is also set to fuel spending on pet care throughout the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Pet Care in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Indonesia?
  • What are the major brands in Indonesia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Increasing disposable income sustains pet’s adoption

Premium dog and cat food continues to register the best performance

Foreign manufacturers appoint local companies as authorised distributors

Internet retailing is emerging

Pet care is set to enjoy a strong performance during the forecast period

KEY TRENDS AND DEVELOPMENTS

Pure breeds as symbol status among the affluence

More premiumisation in dog and cat foods

Pet clubs and communities boost pet ownership and enhance exposure of pet care products

Continuous penetration on internet retailing

Growth in the ownership of small dog breeds and toy dogs grows rapidly

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 15 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Indonesia - Company Profiles

Central Proteinaprima Tbk PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Central Proteinaprima Tbk PT: Key Facts
  • Summary 3 Central Proteinaprima Tbk PT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Central Proteinaprima Tbk PT: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Central Proteinaprima Tbk PT: Competitive Position 2012

Citra Mandiri Kencana PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Citra Mandiri Kencana PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Citra Mandiri Kencana PT: Production Statistics 2012

COMPETITIVE POSITIONING

  • Table 18 Summary3 Citra Mandiri Kencana PT: Competitive Position 2012

Laras Satwa Pet Shop & Clinic in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Laras Satwa Pet Shop & Clinic: Key Facts
  • Summary 9 Laras Satwa Pet Shop & Clinic: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 10 Laras Satwa Pet Shop & Clinic: Competitive Position 2012

Matahari Sakti PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Matahari Sakti PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Matahari Sakti PT: Production Statistics 2012

COMPETITIVE POSITIONING

Cat Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2008-2013
  • Table 20 Cat Population 2008-2013
  • Table 21 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 13 Cat Food by Price Band 2013
  • Table 22 Sales of Cat Food by Category: Volume 2008-2013
  • Table 23 Sales of Cat Food by Category: Value 2008-2013
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 26 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 27 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 28 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 30 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2008-2013
  • Table 34 Dog Population 2008-2013
  • Table 35 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 14 Dog Food by Price Band 2013
  • Table 36 Sales of Dog Food by Category: Volume 2008-2013
  • Table 37 Sales of Dog Food by Category: Value 2008-2013
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 40 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 41 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 42 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 50 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 53 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 54 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2008-2013
  • Table 61 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 63 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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