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Country Report

Indonesia Flag Pet Care in Indonesia

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Urbanisation impacts the development and growth of pet care

Indonesia is one of the countries in Southeast Asia experiencing fast rates of urbanisation. The increasing populations in cities affect the rate of pet ownership, which is more common in urban households. Retail value sales of pet care in Indonesia are recording healthy growth as the pet population rises. This is being stimulated by urbanisation, leading to urban population growth and increasing disposable incomes. The cat population is growing faster than the dog population. The majority of the population is Muslim; therefore, people are not encouraged to keep dogs as pets. In 2014, retail value sales of pet care are set to grow at a faster than in 2013.

Average unit prices rise as the rupiah weakens against the US dollar

In 2013, the Indonesian currency continued to weaken against the US dollar, falling to its lowest point since 2009. Pet care, and other industries, has been affected by high import costs due to the weakened rupiah. As a result, significant increases in unit prices produced robust retail value sales growth for premium brands of pet food. These premium brands cater to high-income pet owning households.

Thai brands invade economy and mid-priced pet food in Indonesia

Brands originating from Thailand are actively entering Indonesian pet food, competing with local and other imports. Imported Thai products are positioned in the economy and mid-priced segments to attract lower- and middle-income pet owners. Importers of Thailand brands face a more stable currency exchange rate, which means their products are less likely to incur significant price changes. Thai brands are gaining popularity as some pet owners searching for economy and mid-priced products are less brand loyal. They are keen to try out different brands, depending on pricing and variety. In addition, economy products from Thailand are commonly bought by breeders in need of cheap food to cover the costs of raising dogs and cats before they are adopted.

Pet shops continue to contribute the highest retail value sales

Pet shops commonly offer larger ranges of pet care products than other channels, such as hypermarkets and veterinary clinics. Besides pet food, other pet products, such as toys and accessories and pet healthcare and pet dietary supplements can be found in pet shops, turning shopping into a fun experience for the customer. The growing number of outlets in Indonesia has resulted in year-on-year retail value sales growth in pet shops. In bigger cities like Jakarta, pet shops can be found on almost every corner, making them more accessible to pet owners in the area. Meanwhile in rural areas, smaller pet shops can also be found although they sell a narrower assortment, mostly consisting of economy and mid-priced products. The high availability of pet shops for regular and walk-in customers fosters the habit of owners obtaining necessary items from these outlets rather than buy from other channels. Many pet shops also offer a delivery service, which saves the customer time and effort. They do not need to visit the shop or carry large packs of pet food, for example.

Human health food trends cross over to pet food

The rise of health and wellness products in human food is boosted by heavy promotion, communicating the benefits to one’s health and the environment. In Indonesia, changing lifestyles are stimulating a trend for organic produce and grain-free diets. As pet owners make changes to their food choices and eating habits, they are increasingly likely to choose healthy food for their beloved pets. The availability of natural and grain-free pet food still has plenty of room to grow; and further development is anticipated in the forecast period, as the health and wellness trend accelerates.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Pet Care in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Indonesia?
  • What are the major brands in Indonesia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Urbanisation impacts the development and growth of pet care

Average unit prices rise as the rupiah weakens against the US dollar

Thai brands invade economy and mid-priced pet food in Indonesia

Pet shops continue to contribute the highest retail value sales

Human health food trends cross over to pet food

KEY TRENDS AND DEVELOPMENTS

Cats the main driver of pet population growth

The dry format continues to dominate pet food sales

Owners pamper their pets

Internet retailing reaches a wider consumer base

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 15 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Indonesia - Company Profiles

Central Proteinaprima Tbk PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Central Proteinaprima Tbk PT: Key Facts
  • Summary 3 Central Proteinaprima Tbk PT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Central Proteinaprima Tbk PT: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 Central Proteinaprima Tbk PT: Competitive Position 2013

Citra Mandiri Kencana PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Citra Mandiri Kencana PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Citra Mandiri Kencana PT: Production Statistics 2013

COMPETITIVE POSITIONING

  • Table 18 Summary3 Citra Mandiri Kencana PT: Competitive Position 2013

Groovy Pet Supplies & Services in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Groovy Pet Supplies & Services: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Prima Nutrisi Satwa Indonesia PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Prima Nutrisi Satwa Indonesia PT: Key Facts
  • Summary 10 Japfa Comfeed Indonesia Tbk PT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Cat Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2009-2014
  • Table 20 Cat Population 2009-2014
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2009-2014
  • Table 23 Sales of Cat Food by Category: Value 2009-2014
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 25 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 26 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 27 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 28 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 30 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019
  • Summary 11 Cat Food by Price Band 2014

Dog Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2009-2014
  • Table 34 Dog Population 2009-2014
  • Table 35 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Table 36 Sales of Dog Food by Category: Volume 2009-2014
  • Table 37 Sales of Dog Food by Category: Value 2009-2014
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 40 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 41 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 42 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019
  • Summary 12 Dog Food by Price Band 2014

Other Pet Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 50 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 53 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 54 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2009-2014
  • Table 61 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 63 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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