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Country Report

Indonesia Flag Pet Care in Indonesia

| Pages: 51

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Weakening economy hampers growth of pet care

For the last two years of the review period, pet care in Indonesia demonstrated a significant slowdown in terms of volume growth, while double-digit value growth was sustained due to the average unit price increase. The weakening economy resulted in underperforming spending on pet care, with expansion expected to experience a further slowdown in 2015. The Indonesian GDP growth rate was recorded at just 5% in 2014 and this is set to only marginally improve in 2015. Despite there being a continuous rise in disposable incomes, substantial price increases among various products and services including basic food commodities weakened purchasing power among consumers, especially those in middle-low income segments. Spending on non-essential items, in particular pet care is often the most reduced or restrained during an unfavourable economy compared to basic necessity products. Economy dry cat food, for instance, is set to record the most robust in volume growth in 2015, benefiting from cat owners switching to lower cost products.

Cat related products and services witness better demand

It became apparent that cat adoption was stronger in Indonesia compared to other types of animals throughout the review period. The trend continued in 2015 as cat related products and services experienced better demand. Cat grooming services are mushrooming and the first cat café was launched in February 2015 under the label Cutie Cats Café in Jakarta. Visitors and cat lovers are welcome to play with 15 different popular pedigrees in the café. Despite being increasingly popular in more developed countries, the café is the first of its kind in Indonesia and it is set to further positively influence cat adoption in the future.

Increasing direct presence of international pet care companies

An increasing number of international pet care companies are establishing a direct presence in Indonesia in order to have better control of their own sales and distribution operations such as ensuring constant availability and expanding distribution coverage. The major and most recent ones included Royal Canin Indonesia PT, a subsidiary of Royal Canin SA in 2013 (GBO: Mars Inc), and Perfect Companion Indonesia PT, a subsidiary of Perfect Companion Group of Thailand in 2014 (GBO: Charoen Pokphand Group). Royal Canin witnessed stronger demand for its products, in particular for premium dry cat food and thus took over its own distribution from Rofaca Karalmasih Abadi PT. While Perfect Companion Indonesia PT took over the distribution of some of the brands previously managed by Central Proteinaprima Tbk PT, both are under the global brand owner Charoen Pokphand Group of Thailand. Along with the takeover, more products were released and widening distribution coverage was visible across the brands they oversee.

Internet retailing increases offer of pet care

Internet retailing expanded rapidly in Indonesian retailing for both grocery and non-grocery products. Most pet care is classified under grocery products and is widely available at modern grocery channels. The emergence of grocery internet retailers, therefore, positively contributed to sales of pet care through this channel. On the other hand, pet shop specialist websites also grew in popularity, as some pet shops started to leverage the internet to expand their sales coverage. In 2015, mixed internet retailers increasingly added grocery products into their product portfolios such as Lazada and Elevenia. Consequently, pet care was added to internet retailing and this is expected to contribute to the highest growing channel during 2015.

Pet care will experience slower demand

Pet care is expected to record slower demand than previously forecast. The Indonesian economy will continue to face several drawbacks, such as the continuous strengthening of the US dollar to local currency, which is weakening the purchasing power for products with a reliance on imported materials. Most pet care products in Indonesia are imported. The high rise of the US dollar is set to hinder growth on most US imported products that mostly belong to the premium segment. Some consumer groups are expected to shift to economy products, especially those from the mid-priced segment. Nonetheless, the premium segment is expected to continue to enjoy healthy growth due to mostly catering to the upper income segment, which is less price sensitive compared to middle and lower income groups.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Pet Care in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Indonesia?
  • What are the major brands in Indonesia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Weakening economy hampers growth of pet care

Cat related products and services witness better demand

Increasing direct presence of international pet care companies

Internet retailing increases offer of pet care

Pet care will experience slower demand

KEY TRENDS AND DEVELOPMENTS

Economy plays major role in pet care spending

Rising trend for reptiles and rarer breeds

Pet care upgrades to non-food products

MARKET INDICATORS

  • Table 1 Pet Populations 2010-2015

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2010-2015
  • Table 3 Sales of Pet Care by Category: Value 2010-2015
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
  • Table 11 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 16 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Indonesia - Company Profiles

Central Proteinaprima Tbk PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Central Proteinaprima Tbk PT: Key Facts
  • Summary 3 Central Proteinaprima Tbk PT: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Central Proteinaprima Tbk PT: Competitive Position 2014

Citra Mandiri Kencana PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Citra Mandiri Kencana PT: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Citra Mandiri Kencana PT: Competitive Position 2014

Groovy Pet Supplies & Services in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Groovy Pet Supplies & Services: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Prima Nutrisi Satwa Indonesia PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Prima Nutrisi Satwa Indonesia PT: Key Facts

COMPETITIVE POSITIONING

Cat Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2010-2015
  • Table 20 Cat Population 2010-2015
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Summary 9 Cat Food by Price Band 2015
  • Table 22 Sales of Cat Food by Category: Volume 2010-2015
  • Table 23 Sales of Cat Food by Category: Value 2010-2015
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 25 Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 26 Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 27 NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 28 LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 30 Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020

Dog Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2010-2015
  • Table 34 Dog Population 2010-2015
  • Table 35 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Summary 10 Dog Food by Price Band 2015
  • Table 36 Sales of Dog Food by Category: Volume 2010-2015
  • Table 37 Sales of Dog Food by Category: Value 2010-2015
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 39 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 40 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 41 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 42 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 45 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Other Pet Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2010-2015

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 50 Sales of Other Pet Food by Category: Value 2010-2015
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 53 LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 54 LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2011-2014
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Pet Products in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2010-2015
  • Table 61 Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 63 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 64 Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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