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Country Report

Indonesia Flag Pet Care in Indonesia

| Pages: 48

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Sales of dog and cat food drive growth

In 2015, overall pet care products continued to post double-digit growth in current value terms, with dog and cat food leading the way. Pet care grew steadily over the review period as Indonesians became increasingly aware of what they feed their pets, and are prepared to spend more on prepared pet food products rather than feeding their pets scraps. Other major factors contributing to the strong growth included the changing lifestyles of Indonesian households, increased acceptance of Western concepts of pet-rearing, greater availability of pets and pet products in retail outlets, and the growth in middle-income consumers.

Dry dog and cat food outperforms wet products

Dry dog and cat food continued to gain popularity among dog and cat owners. Dry dog and cat food is considered cleaner and more convenient to store than wet dog and cat food. Pet owners also prefer dry dog and cat food to wet food because it is easier to clean up after their pets, as dry food tends to produce more manageable stools. In addition, pet owners traditionally use wet food as a mixer. With more females entering the work force and less time for home-cooked meals, coupled with a general lack of awareness of dog and cat mixers, pet owners often find it more practical to feed their pets dry food.

Multinationals lead in pet care

Multinationals such as Mars Foods and Nestlé continued to lead Indonesian overall pet care, thanks to their dominance in dog and cat food. Both companies were able to leverage on their strong distribution networks and frequent advertising of flagship brands, such as Pedigree, Whiskas and Purina Friskies. At the end of the review period, other multinationals such as Hill’s Pet Nutrition Inc, Royal Canin and Dr Josh Laboratories managed to increase their value share within pet care, thus presenting a threat to the two leading players.

Growing number of pet shops in many cities boosts growth

Pet shops remained the most important channel in Indonesia for the distribution of pet care. Towards the end of the review period, more pet shops were opened in many cities in the country, in line with the growing pet population and increasing demand for pet care. In addition, the value share of supermarkets and hypermarkets continued to escalate over the review period. Chained supermarkets/hypermarkets can offer competitive prices and the convenience of one-stop shopping.

Forecast period performance is expected to be positive

The outlook between 2016 and 2021 is generally positive. Similar to the review period, dog and cat food sales are expected to continue to drive overall growth of pet care. Due to increasing awareness and concern for their pets, pet owners are expected to continue to shift to prepared pet food. In the short term, the aggressive growth of the various chained retailers will make pet food and pet care products more readily available.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Pet Care in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Indonesia?
  • What are the major brands in Indonesia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Sales of dog and cat food drive growth

Dry dog and cat food outperforms wet products

Multinationals lead in pet care

Growing number of pet shops in many cities boosts growth

Forecast period performance is expected to be positive

KEY TRENDS AND DEVELOPMENTS

Pet care performance driven by economic conditions

Competition intensifies within distribution channels

International players continue to dominate pet care

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Indonesia - Company Profiles

Bali Pet Shop PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Bali Pet Shop PT: Key Facts
  • Summary 3 Bali Pet Shop PT: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Bali Pet Shop PT: Competitive Position 2015

Central Proteinaprima Tbk PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Central Proteinaprima Tbk PT: Key Facts
  • Summary 6 Central Proteinaprima Tbk PT: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Central Proteinaprima Tbk PT: Competitive Position 2015

Citra Mandiri Kencana PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Citra Mandiri Kencana PT: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 Citra Mandiri Kencana PT: Competitive Position 2015

Sumber Bina Makmur PT in Pet Care (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Sumber Bina Makmur PT: Key Facts

COMPETITIVE POSITIONING

  • Summary 11 Sumber Bina Makmur PT: Competitive Position 2015

Cat Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2011-2016
  • Table 19 Cat Population 2011-2016
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 12 Cat Food by Price Band 2016
  • Table 21 Sales of Cat Food by Category: Volume 2011-2016
  • Table 22 Sales of Cat Food by Category: Value 2011-2016
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 24 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 25 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 29 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 31 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 34 Dog Owning Households: % Analysis 2011-2016
  • Table 35 Dog Population 2011-2016
  • Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 13 Dog Food by Price Band 2016
  • Table 37 Sales of Dog Food by Category: Volume 2011-2016
  • Table 38 Sales of Dog Food by Category: Value 2011-2016
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 40 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 41 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 42 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 43 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 44 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 45 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 46 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 47 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 48 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 49 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 51 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 52 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 53 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 54 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 55 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 56 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 57 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 58 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 59 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 60 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of Pet Products by Category: Value 2011-2016
  • Table 64 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 65 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 66 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 67 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 68 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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