Pet care witnesses positive growth
Pet care witnessed a slightly slower current value growth in 2012 than 2011. This was mainly due to the already high penetration of some pet care categories such as other pet products and cat litter, which are of an essential nature. However, stable cats and dogs ownership coupled with humanisation of pets sustained the performance of pet care at a positive level. Convenience and the high nutritional value of prepared pet food also boosted the category’s performance in 2012, with consumers opting for this variant to ease their struggle with hectic schedules.
Pets being increasingly humanised
Consumers were more career-focused in 2012, which drove many to push back their wedding and even childbirth plans. They were in turn turning to pets for companionship and thus willing to invest in pets to ensure their wellbeing. With this, consumers were increasingly trading up to premium pet food, particularly for dogs and cats, for the better nutritional value and product quality. Optional products such as dog treats and pet accessories also gained in value sales in 2012 as consumers sought to pamper their pets.
International players dominate pet care
The top five positions of pet care were dominated by international players including Mars Foods Inc, Purina Petcare (M) Sdn Bhd, Hill’s Pet Nutrition Inc and The Iams Co, which collectively accounted for a 47% value share of pet care. This was mainly attributed to the established presence of these players whereby their products had already garnered strong consumer confidence since early in the review period. On the other hand, Perfect Companion (M) Sdn Bhd was the only regional player within the top five leading positions in pet care. This was mainly attributed to its dominance in economy cat food during the end of the review period.
Grocery retailers gain ground
Pet shops remained the leading distribution channel in pet care during 2012 due to its comprehensive product range and consumers’ reliance on professional advice provided by this channel. Hypermarkets and supermarkets were the next two leading channels in pet care distribution whereby both gained value share during 2012. The wide distribution network of these two channels and their ability to provide one-stop shopping convenience were key drivers to their rising prominence in pet care distribution. Additionally, both channels continued to enhance their range of pet care products to attract consumers’ interest with the stable pet ownership rate.
Pet care expects stable positive performance
Improved disposable incomes alongside a positive rebound in economic conditions will boost consumers’ willingness to invest in premium pet care products. Rising sophistication of consumers will also see them increasingly turning to prepared pet food for the convenience and nutritional value, which will also boost the performance of pet care in the forecast period. However, the high penetration of pet care categories such as other pet products is likely to slow the forecasted value growth rate of pet care compared with that seen in the review period.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Malaysia with research from Euromonitor's team of in-country analysts.
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The Pet Care in Malaysia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Malaysia?
- What are the major brands in Malaysia?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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- Gain competitive intelligence about market leaders
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This industry report originates from Passport, our Pet Care market research database.