Good performance for pet care
Pet care performed well in 2012 as overall volume and value growth was higher than during 2011. The key trends of premiumisation and humanisation were evident in all pet food categories, with cat food showing the strongest increase in current value as a result. Norwegians have always been prepared to spend more to provide their pets with good, happy lives. However, during 2012, it was observed that the status of pet cats appears to be improving as cat owners are investing more in premium cat food brands. The leading pet food brands maintained their rankings in 2012, although this situation may change in the near future as a result of recent developments in the retail distribution of dog and cat food in Norway.
Only the best for my pet
The status of pets as valued family members is evident in the pet food choices that Norwegian pet owners make. When it comes to diet and nutrition, Norwegian pet owners like to feed their pets with food that is at least as good as the food they eat themselves. Consequently, pet food trends are converging with the prevailing trends in packaged food. Just as pet owners like to purchase healthy food for themselves, they also like to buy healthy food for their pets. Norway’s pet food manufacturers are taking full advantage of this trend by adding health and wellness attributes to pet food, which is a major aspect of the pet food premiumisation trend.
Local pet food company Felleskjøpet gains ground against its multinational rivals
Multinational companies include Mars Inc, Procter & Gamble Co, Colgate-Palmolive Co and Nestlé SA continued to dominate pet food in Norway during 2012. Pet specialist retailers channels market premium value-added pet food brands which Norwegian pet owners are willing to pay more for. The mass brands of Mars and Nestlé already account for a large share of total value sales in grocery retailing in Norway, which gives these global players a strong position in pet care. However, Norwegian producer Felleskjøpet is competing fiercely with its multinational rivals in premium pet food and mid-priced pet food during 2012. Felleskjøpet offers Appetitt in dog food, Norway’s only domestically produced pet food brand.
Blurry boundaries between channels
The retail distribution of pet care changed dramatically during 2012 as newcomers from other retailing channels such as sports goods stores, variety stores and home improvement and garden centres began to offer pet care. The appeal of these new pet care distribution channels for consumers is based on competitive prices and general shopping convenience. The decision to stock pet care products by Plantasjen, a home improvement and garden centres chain, was the major event in pet care in Norway during 2012.
A favourable performance is expected in pet care during the forecast period
Pet care is expected to register strong growth rates in Norway over the forecast period. As the pet humanisation and premiumisation trends strengthen, value sales are expected to be particularly positive between 2014 and 2018. Norwegians pet owners are generally very responsible and are always willing to pay more to obtain the best for their pets, making the immediate future of pet care in Norway a particularly bright one.
Samples (FAQs about samples):
Sample Pet Care Market Research Report
Sample Pet Care Data
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Norway for free:
The Pet Care in Norway market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Norway?
- What are the major brands in Norway?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.