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Country Report

Norway Flag Pet Care in Norway

| Pages: 60

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Solid growth continues in 2015

Pet care in Norway is set to continue to perform strongly in 2015, even though expected growth is not as high as that registered in 2014. Pet food recorded solid current value growth, while pet products continued to perform exceptionally with high growth.

Health and wellness trend increasing

The health and wellness trend is set to continue to increase in relevance and is expected to be a major factor in the development of pet care in Norway in 2015. Norwegian consumers are transferring their own health concerns to their pets and this is being seen in the kinds of food that are being purchased, particularly at the premium end of sales.

Position of multinationals under threat

Pet care in Norway continued to be dominated by large multinationals, such as Mars Norge and Nestlé Norge, which hold strong positions within grocery retailing. Nonetheless, most growth within pet care is coming from the premium end of sales, with companies such as Royal Canin Norge recording an increased value share in 2014. In addition, Felleskjøpet Agri continued to perform strongly in Norway, and, with a continued expansion of its stores, was one of the top performing companies in 2014.

Specialist retailers under threat

Pet shops is set to continue to be the largest channel within pet care in Norway in 2015. Nonetheless, these outlets are facing a growing threat from many sides. Online sales are increasing, while the expansion of Felleskjøpet Agri continues to eat away at the share of these outlets.

Solid growth expected to continue over the forecast period

Pet care in Norway is expected to continue to perform strongly over the forecast period. Norwegian consumer confidence is expected to remain high, with growth set to continue to come primarily from the premium end of sales. Nonetheless, current value growth is expected to be slightly below the average for the review period, with a degree of economic uncertainty expected to have some effect on category performance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Norway for free:

The Pet Care in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Norway?
  • What are the major brands in Norway?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Solid growth continues in 2015

Health and wellness trend increasing

Position of multinationals under threat

Specialist retailers under threat

Solid growth expected to continue over the forecast period

KEY TRENDS AND DEVELOPMENTS

Humanisation trend leading to premiumisation

Health and wellness trend growing in importance within pet care

Strong Norwegian economy driving growth of pet care

MARKET INDICATORS

  • Table 1 Pet Populations 2010-2015

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2010-2015
  • Table 3 Sales of Pet Care by Category: Value 2010-2015
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
  • Table 11 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 16 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Norway - Company Profiles

Felleskjøpet Agri SA in Pet Care (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Felleskjøpet Agri SA: Key Facts
  • Summary 3 Felleskjøpet Agri SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Felleskjøpet Agri SA: Competitive Position 2014

Hill's Pet Nutrition Norway AS in Pet Care (Norway)

STRATEGIC DIRECTION

  • Summary 5 Hill’s Pet Nutrition Norway AS: Key Facts
  • Summary 6 Hill’s Pet Nutrition Norway AS: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Hill’s Pet Nutrition Norway AS: Competitive Position 2014

SalgsCompagniet AS in Pet Care (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 SalgsCompagniet AS: Key Facts
  • Summary 9 SalgsCompagniet AS: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 SalgsCompagniet AS: Competitive Position 2014

Zookjeden Buddy AS in Pet Care (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Zookjeden Buddy AS: Key Facts
  • Summary 12 Zookjeden Buddy AS: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Zookjeden Buddy AS buddy in Oslo

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 13 Zookjeden Buddy AS: Competitive Position 2014

Cat Food in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2010-2015
  • Table 20 Cat Population 2010-2015
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2010-2015
  • Table 23 Sales of Cat Food by Category: Value 2010-2015
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 25 Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 26 Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 27 NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 28 LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2011-2014
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 31 Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020

Dog Food in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 34 Dog Owning Households: % Analysis 2010-2015
  • Table 35 Dog Population 2010-2015
  • Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 37 Sales of Dog Food by Category: Volume 2010-2015
  • Table 38 Sales of Dog Food by Category: Value 2010-2015
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 40 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 41 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 42 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 43 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 44 LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 45 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 46 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Other Pet Food in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 49 Other Pet Population 2010-2015

CATEGORY DATA

  • Table 50 Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 51 Sales of Other Pet Food by Category: Value 2010-2015
  • Table 52 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 53 Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 54 LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 55 LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 56 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2011-2014
  • Table 57 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 58 Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Pet Products in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Pet Products by Category: Value 2010-2015
  • Table 62 Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 64 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 65 Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 66 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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