print

Country Report

Peru Flag Pet Care in Peru

| Pages: 44

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Pet care faces strong growth

During 2016, pet care is set to continue growing faster than the local economy, supported by owners’ desires to pamper their pets and to provide the best possible care, including the right food for each animal. Producers have developed options for different needs, such as being overweight or for a particular age, supporting purchases of mid-priced and premium pet food. Even though the consumption of prepared food for pets is still very low and mainly occurring in low-income households, there is enormous potential for future growth of this category.

Number of cats grows faster than the number of dogs

Even though dogs are the favourite pets in Peru, the number of cats is growing faster than that of dogs. There are two reasons to explain this fact. Firstly, Peruvians living in the main cities are moving to flats or to smaller houses where is difficult to have dogs, especially mid- or large-sized ones. The other reason is that cats can be left alone for a longer period of time than dogs. Their level of independence fits in with continuously changing lifestyles that require Peruvians to be away from home for long hours, and also domestic help has become more expensive and hard to find.

The main fight is again home-made food

Local brands lead Peruvian pet care, which is due to lower prices and strong penetration of all distribution channels, dominating small grocery stores where pet food is mainly sold in a loose format. Meanwhile, multinational companies are focused on innovations, having a strong presence within mid-priced food as well as dominating premium sales; however, the main competition is not between companies, it is against home-made food, as most pets are still fed with leftovers or cooked food in the home. In order to promote the consumption of packaged food, players carry out advertising campaigns while veterinary surgeons educate owners.

Traditional channels continue to lead distribution

In 2016, traditional channels dominated the distribution of pet care, as well as of packaged food, home care and beauty products. Such retailers include small grocery stores, mini markets and market stands where pet food and pet products are sold in a packaged or loose format, meeting customer needs. Producers who want to succeed in Peru need to develop a strong distribution network, offering small pack sizes targeting those customers who buy pet food for only one to three days. This purchasing habit stems from the fact that many Peruvians work informally, receiving daily or weekly payments.

Wet food is gaining share in Peru

While dry food offers the advantage of large pack sizes that can be stored and have a lower price per unit, wet food is rapidly penetrating sales because it is being offered in small pack sizes, in both cans and pouches, with a low unit price, thus attracting more buyers. Previously, it was considered premium food but now has conquered mid-priced sales. At the same time, wet food provides a variety of flavours and even shapes. Pets need to stay hydrated, especially in the summer, for which the consumption of wet food is more appropriate than dry food and buyers are beginning to recognise this.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Pet Care Market Research Report

doc_excel_table.pngSample Pet Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Pet Care in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Peru?
  • What are the major brands in Peru?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Pet care faces strong growth

Number of cats grows faster than the number of dogs

The main fight is again home-made food

Traditional channels continue to lead distribution

Wet food is gaining share in Peru

KEY TRENDS AND DEVELOPMENTS

Pet care in Peru is growing faster than the local economy

Pet products posts a stronger performance than pet food

Growing tendency to purchase premium products

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Peru - Company Profiles

Clinica Veterinaria Pet Center SAC in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Clinica Veterinaria Pet Center SAC: Key Facts
  • Summary 3 Clinica Veterinaria Pet Center SAC: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Clínica Veterinaria Pet Center SAC: Competitive Position 2015

Nestlé Perú SA in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé Perú SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Nestlé Perú SA: Competitive Position 2015

Rinti SA in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Rinti SA: Key Facts
  • Summary 8 Rinti SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Rinti SA: Competitive Position 2015

Cat Food in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2011-2016
  • Table 19 Cat Population 2011-2016
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 10 Cat Food by Price Band 2016
  • Table 21 Sales of Cat Food by Category: Volume 2011-2016
  • Table 22 Sales of Cat Food by Category: Value 2011-2016
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 24 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 25 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 29 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 30 LBN Brand Shares of Cat Treats: % Value 2012-2015
  • Table 31 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 32 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 34 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 35 Dog Owning Households: % Analysis 2011-2016
  • Table 36 Dog Population 2011-2016
  • Table 37 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 11 Dog Food by Price Band 2016
  • Table 38 Sales of Dog Food by Category: Volume 2011-2016
  • Table 39 Sales of Dog Food by Category: Value 2011-2016
  • Table 40 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 41 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 42 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 45 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 47 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 48 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 49 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 51 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 52 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 53 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 54 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 55 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 56 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 57 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 58 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 60 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 61 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 63 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 64 Sales of Pet Products by Category: Value 2011-2016
  • Table 65 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 66 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 67 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 68 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 69 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

                                  print

                                  Recently Viewed Items more ›

                                    Want to find out more about this report?

                                    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
                                    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here