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Country Report

Peru Flag Pet Care in Peru

| Pages: 49

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Pet care posts strong rate of growth

Pet care in Peru registered strong growth rates in 2012, driven by the trend towards pet pampering, as well as the higher disposable incomes of consumers. Consumers are progressively seeking to provide the best nutrition and care to their pets in order to improve their wellbeing and extend their lifespan. As a result, consumers are increasingly purchasing pet food with added-value ingredients and there was increased demand for other products, such as cat litter, pet healthcare and other pet products.

Cat population continues to increase

Given the fact that more Peruvians from urban areas are living in small living units and leading busy lifestyles, they are increasingly opting for cats as pets as they satisfy the need for companionship but they require less care than a dog. Manufacturers offering food and products oriented towards cats are benefiting from this trend and are seizing the opportunity to expand their sales by increasing their products’ availability and more frequently engaging in product development.

Local companies dominate sales

Rinti and Alicorp continued to lead pet care in Peru in 2012. Their advantageous positions are explained by the fact that they provide several economy and mid-priced brands within pet food, appealing to a large consumer base. In addition, they rely on excellent distribution networks that guarantees their presence both within traditional and modern grocery retailers, the latter being the most important distribution channel for pet care. Finally, they periodically engage in product innovation in order to appeal to more demanding consumers that are looking for products that provided added-value benefits for their pets. Nevertheless, international companies accounted for an important share of sales thanks to supporting their brands with advertising, frequently engaging in innovation and by offering almost all the premium products available in Peru.

Other grocery retailers remains the leading distribution channel

Other grocery retailers, represented by market stalls, constituted the most popular channel for dog and cat food in Peru in 2012. Their strong penetration is explained by the availability of products in loose format, which makes them affordable to a large consumer base. In addition, other grocery retailers carry a wide range of economy and mid-priced brands and the outlets are favoured due to their proximity to consumers’ households.

Bright outlook for pet care

Pet care in Peru is expected to expand at strong rates of growth over the forecast period, as all the categories were still underdeveloped at the end of the review period. The main growth drivers will be the increasing demand for packaged food from all socioeconomic groups due to the rising awareness of these products’ nutritional benefits for pets, increasing disposable incomes and busier lifestyles. In response, manufacturers are expected to focus on developing more products with added-value ingredients, supporting their brands with marketing campaigns and improving their distribution networks.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Pet Care in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Peru?
  • What are the major brands in Peru?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Pet care posts strong rate of growth

Cat population continues to increase

Local companies dominate sales

Other grocery retailers remains the leading distribution channel

Bright outlook for pet care

KEY TRENDS AND DEVELOPMENTS

Pet pampering continues to drive growth

Local companies continue dominating pet food in Peru

The resilience of other grocery retailers

Wet pet food continues to attract more consumers

Increasing demand for pet services

DEFINITIONS

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 15 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Pet Care in Peru - Company Profiles

Cía Industrial Altiplano SA in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Cía Industrial Altiplano SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Cía Industrial Altiplano SA: Competitive Position 2012

Clinica Veterinaria Pet Center SAC in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Clinica Veterinaria Pet Center SAC: Key Facts
  • Summary 5 Clinica Veterinaria Pet Center SAC: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Nutrientes Naturales SAC in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nutrientes Naturales SAC: Key Facts
  • Summary 7 Nutrientes Naturales SAC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Nutrientes Naturales SAC: Competitive Position 2012

Rinti SA in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Rinti SA: Key Facts
  • Summary 10 Rinti SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Rinti SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 12 Rinti SA: Competitive Position 2012

Cat Food in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2008-2013
  • Table 19 Cat Population 2008-2013
  • Table 20 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 21 Sales of Cat Food by Category: Volume 2008-2013
  • Table 22 Sales of Cat Food by Category: Value 2008-2013
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 25 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 26 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 27 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 28 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 29 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 30 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018
  • Summary 13 Cat Food by Price Band 2013

Dog Food in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 36 Dog Owning Households: % Analysis 2008-2013
  • Table 37 Dog Population 2008-2013
  • Table 38 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 39 Sales of Dog Food by Category: Volume 2008-2013
  • Table 40 Sales of Dog Food by Category: Value 2008-2013
  • Table 41 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 43 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 44 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 45 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 46 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 47 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 49 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018
  • Summary 14 Dog Food by Price Band 2013

Other Pet Food in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 51 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 52 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 53 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 54 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 55 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 56 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 57 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 58 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 59 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of Pet Products by Category: Value 2008-2013
  • Table 64 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 65 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 66 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 67 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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