print

Country Report

Peru Flag Pet Care in Peru

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Pet care continues growing at fast rates

In 2013, pet care remained a fast-growing market in Peru, with demand being boosted by a rising desire to pamper pets as well as provide them with the best possible care in order to contribute to their wellbeing and extend their lifespan. As a result, middle-income consumers are increasingly opting for pet food that contains added-value ingredients and increasing their expenditure on pet products, particularly cat litter and other pet products. In addition, the busier lifestyles of people living in urban areas mean that they are gradually turning towards prepared pet food over table scraps, which is also driving sales of pet food.

Strong competition limits unit price movements in pet food

Tight competition among leading players will see prices of dog food and cat food remain quite stable during 2014. This stability will be especially observed among economy-priced and mid-priced dry food, both for dogs and cats, where any significant price increase could determine that a player loses value share, as most consumers would opt to switch to another economy-priced brand or mid-priced brand that offers similar nutritional benefits.

Multinational Molitalia SA becomes more aggressive in its fight for value share

By the end of 2013, multinational Molitalia SA purchased the dog food business of local company Alicorp SAA. This move determined that the international player jumped to second position in the company rankings, in terms of value shares of dog food, in 2013. In addition, the company is strongly improving its distribution, with its brands increasing their availability within both modern and traditional grocery retailers, and carrying attractive prices to appeal to a larger consumer base.

Traditional grocery retailers continues to lead sales

Traditional grocery retailers, represented by other grocery retailers (market stalls) and independent small grocers, remains the most popular distribution channel for dog and cat food in Peru. This advantageous position is explained by the fact that the channel’s outlets have a good range of economy and mid-priced brands, which are sold in bulk, which in turn allows most consumers to make purchases within their budgets. In addition, traditional grocery retailers provide convenience to urban consumers, thanks to being located near to consumers living in urban areas.

Promising outlook for pet care

Pet care in Peru is expected to continue developing at strong rates of growth over the forecast period. There is still a lot of room for more consumers to switch from unprepared food to packaged food for their pets. In addition, a rising demand for functional products is expected, as these are perceived to better respond to a pet’s needs in terms of health and nutrition. In response, manufacturers will continue to prioritise launching added-value products and support them with marketing campaigns to raise awareness about their advantages.

Samples (FAQs about samples):

doc_pdf.png Sample Pet Care Market Research Report

doc_excel_table.png Sample Pet Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Pet Care in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Peru?
  • What are the major brands in Peru?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Pet care continues growing at fast rates

Strong competition limits unit price movements in pet food

Multinational Molitalia SA becomes more aggressive in its fight for value share

Traditional grocery retailers continues to lead sales

Promising outlook for pet care

KEY TRENDS AND DEVELOPMENTS

Multinational companies gain value share in pet food

Pet food prices decline moderately

Cat litter continues to develop at a fast pace

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 11 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 12 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 14 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 15 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Peru - Company Profiles

Cía Industrial Altiplano SA in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Cía Industrial Altiplano SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Cía Industrial Altiplano SA: Competitive Position 2013

Clinica Veterinaria Pet Center SAC in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Clinica Veterinaria Pet Center SAC: Key Facts
  • Summary 5 Clinica Veterinaria Pet Center SAC: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Nutrientes Naturales SAC in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nutrientes Naturales SAC: Key Facts
  • Summary 7 Nutrientes Naturales SAC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Nutrientes Naturales SAC: Competitive Position 2013

Rinti SA in Pet Care (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Rinti SA: Key Facts
  • Summary 10 Rinti SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Rinti SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Rinti SA: Competitive Position 2013

Cat Food in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 18 Cat Owning Households: % Analysis 2009-2014
  • Table 19 Cat Population 2009-2014
  • Table 20 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 13 Cat Food by Price Band 2014
  • Table 21 Sales of Cat Food by Category: Volume 2009-2014
  • Table 22 Sales of Cat Food by Category: Value 2009-2014
  • Table 23 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 25 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 26 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 27 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 28 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 29 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 30 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Dog Food in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 32 Dog Owning Households: % Analysis 2009-2014
  • Table 33 Dog Population 2009-2014
  • Table 34 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 14 Dog Food by Price Band 2014
  • Table 35 Sales of Dog Food by Category: Volume 2009-2014
  • Table 36 Sales of Dog Food by Category: Value 2009-2014
  • Table 37 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 38 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 39 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 40 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 41 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 42 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 43 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 45 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Other Pet Food in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 47 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 48 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 49 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 50 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 52 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 53 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 54 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 55 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 57 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Pet Products by Category: Value 2009-2014
  • Table 60 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 61 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 62 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 63 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

                                  print

                                  Recently Viewed Items more ›

                                    Want to find out more about this report?

                                    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!