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Country Report

Russia Flag Pet Care in Russia

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Pet care is set to see positive but slowing development in 2016

Despite continuing effects of the economic downturn in Russia, pet care is still expected to post solid, positive growth in 2016. Russian consumers show loyalty to their pets and often treat them as family members, which supports sales of pet care products despite diminishing levels of real disposable income in Russia. However, development of pet care in 2016 will slow down in terms of current value growth if compared to previous years. Demonstrating more rational consumption patterns, Russian pet owners will increasingly opt for more affordable economy dog and cat food, restraining pet care development in 2016.

Wet dog and cat food is to outperform dry pet food

In both cat and dog food, wet food is set to see increasing share of total sales volume in 2016. Wet dog and cat food is perceived by many consumers as more natural and healthy. The convenience trend plays a great role in development of wet pet food, as such can be bought in small single portions. Besides, plastic pouches, which is light, flexible, easy to carry and store, is becoming an increasingly more widespread packaging type in wet dog and cat food. In the case of dog food, adding wet dog food to home-made food also allows dog owners to cut down on expenses. Dry pet food will still account for a larger share in total sales volume of pet food in 2016, but wet food is set to see stronger development.

3.

Whilst multinational manufacturers account for a substantial share of all pet care sales value in Russia, devaluation of the national currency provides domestic companies with price advantage. 2015 saw intensifying development of new brands and a widening assortment of domestic players in pet care, and the trend is set to continue in 2016. Leading multinational companies, Mars and Nestlé Russia, however, have production facilities in Russia and will be able to restrain price growth of their brands and remain two top players in pet care in 2016.

Pet shops to remain the leading channel in pet care in 2016

Pet shops is expected to account for a 40% share of all pet care sales value in 2016. However, the trend of diminishing value share of the channel will continue. Whilst pet shops and superstores boast greater service and a more specialised approach to distribution of pet care products, they do not match the price advantages that modern grocery retailers provide. As Russians are becoming more and more price sensitive, 2016 is set to see continuing outflow of consumers from specialised pet shops to supermarkets and hypermarkets. Internet retailing will continue to see organic growth, but will retain a very small share in pet care sales value in 2016.

Pet care to continue stable development

Over the course of the forecast period pet care is set to continue its development. The predicted constant value growth rate is set to match that of the review period. As the Russian economy will turn to recovery, development of pet care will accelerate. Economy pet food will drive pet care growth in the upcoming years. Anticipated enforcement of price competition will, however, prevent pet care from seeing more intensive value growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Pet Care in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Russia?
  • What are the major brands in Russia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Pet care is set to see positive but slowing development in 2016

Wet dog and cat food is to outperform dry pet food

3.

Pet shops to remain the leading channel in pet care in 2016

Pet care to continue stable development

KEY TRENDS AND DEVELOPMENTS

Pet food drives pet care in 2015 despite harsh economic downturn in Russia

Pet products underperform, facing increased consumer rationality

Pet shops keep losing sales to modern grocery retailers

MARKET INDICATORS

  • Table 1 Pet Populations 2011-2016

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Pet Care by Category: Value 2011-2016
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 7 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 11 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 16 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Russia - Company Profiles

Alpintekh OOO in Pet Care (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Alpintekh OOO: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Alpintekh OOO: Competitive Position 2015

Mars OOO in Pet Care (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mars OOO: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Mars OOO: Competitive Position 2015

Nestlé Russia OOO in Pet Care (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé Russia OOO: Key Facts

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Russia OOO: Competitive Position 2015

Pet Retail OOO in Pet Care (Russia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Pet Retail OOO: Key Facts
  • Summary 9 Pet Retail OOO: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 10 Pet Retail OOO: Competitive Position 2015

Cat Food in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2011-2016
  • Table 20 Cat Population 2011-2016
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 11 Cat Food by Price Band 2016
  • Table 22 Sales of Cat Food by Category: Volume 2011-2016
  • Table 23 Sales of Cat Food by Category: Value 2011-2016
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 25 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 26 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 27 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 28 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 29 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 30 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 31 LBN Brand Shares of Cat Treats: % Value 2012-2015
  • Table 32 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Dog Food in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 36 Dog Owning Households: % Analysis 2011-2016
  • Table 37 Dog Population 2011-2016
  • Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 12 Dog Food by Price Band 2016
  • Table 39 Sales of Dog Food by Category: Volume 2011-2016
  • Table 40 Sales of Dog Food by Category: Value 2011-2016
  • Table 41 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 42 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 43 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 44 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 45 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 46 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 48 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 49 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 50 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Other Pet Food in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 53 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 54 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 55 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 58 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 59 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Pet Products in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Pet Products by Category: Value 2011-2016
  • Table 66 Sales of Pet Products by Category: % Value Growth 2011-2016
  • Table 67 Sales of Pet Healthcare by Type: % Value 2011-2016
  • Table 68 Sales of Other Pet Products by Type: % Value 2011-2016
  • Table 69 Forecast Sales of Pet Products by Category: Value 2016-2021
  • Table 70 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
              • Therapeutic Dry Cat Food
              • Non-Therapeutic Dry Cat Food
          • Wet Cat Food
            • Economy Wet Cat Food
            • Mid-Priced Wet Cat Food
            • Premium Wet Cat Food
              • Therapeutic Wet Cat Food
              • Non-Therapeutic Wet Cat Food
        • Dog Food
          • Dog Treats and Mixers
            • Dog Mixers
            • Dog Treats
          • Dry Dog Food
            • Economy Dry Dog Food
            • Mid-Priced Dry Dog Food
            • Premium Dry Dog Food
              • Therapeutic Dry Dog Food
              • Non-Therapeutic Dry Dog Food
          • Wet Dog Food
            • Economy Wet Dog Food
            • Mid-Priced Wet Dog Food
            • Premium Wet Dog Food
              • Therapeutic Wet Dog Food
              • Non-Therapeutic Wet Dog Food
      • Dog and Cat Food by Price Platform and Type
        • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
          • Economy Dog and Cat Food
            • Economy Dry Cat Food
            • Economy Dry Dog Food
            • Economy Wet Cat Food
            • Economy Wet Dog Food
          • Mid-Priced Dog and Cat Food
            • Mid-Priced Dry Cat Food
            • Mid-Priced Dry Dog Food
            • Mid-Priced Wet Cat Food
            • Mid-Priced Wet Dog Food
          • Premium Dog and Cat Food
            • Premium Dry Cat Food
              • Therapeutic Dry Cat Food
              • Non-Therapeutic Dry Cat Food
            • Premium Dry Dog Food
              • Therapeutic Dry Dog Food
              • Non-Therapeutic Dry Dog Food
            • Premium Wet Cat Food
              • Therapeutic Wet Cat Food
              • Non-Therapeutic Wet Cat Food
            • Premium Wet Dog Food
              • Therapeutic Wet Dog Food
              • Non-Therapeutic Wet Dog Food
          • Therapeutic Dog and Cat Food
            • Therapeutic Cat Food
              • Therapeutic Dry Cat Food
              • Therapeutic Wet Cat Food
            • Therapeutic Dog Food
              • Therapeutic Dry Dog Food
              • Therapeutic Wet Dog Food
          • Non-Therapeutic Dog and Cat Food
            • Non-Therapeutic Cat Food
              • Non-Therapeutic Dry Cat Food
              • Non-Therapeutic Wet Cat Food
            • Non-Therapeutic Dog Food
              • Non-Therapeutic Dry Dog Food
              • Non-Therapeutic Wet Dog Food
        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
          • Cat Food by Price Platform
            • Cat Treats and Mixers
              • Cat Mixers
              • Cat Treats
            • Economy Cat Food
              • Economy Dry Cat Food
              • Economy Wet Cat Food
            • Mid-Priced Cat Food
              • Mid-Priced Dry Cat Food
              • Mid-Priced Wet Cat Food
            • Premium Cat Food
              • Premium Dry Cat Food
                • Therapeutic Dry Cat Food
                • Non-Therapeutic Dry Cat Food
              • Premium Wet Cat Food
                • Therapeutic Wet Cat Food
                • Non-Therapeutic Wet Cat Food
              • Therapeutic Cat Food
                • Therapeutic Dry Cat Food
                • Therapeutic Wet Cat Food
              • Non-Therapeutic Cat Food
                • Non-Therapeutic Dry Cat Food
                • Non-Therapeutic Wet Cat Food
          • Dog Food by Price Platform
            • Dog Treats and Mixers
              • Dog Mixers
              • Dog Treats
            • Economy Dog Food
              • Economy Dry Dog Food
              • Economy Wet Dog Food
            • Mid-Priced Dog Food
              • Mid-Priced Dry Dog Food
              • Mid-Priced Wet Dog Food
            • Premium Dog Food
              • Premium Dry Dog Food
                • Therapeutic Dry Dog Food
                • Non-Therapeutic Dry Dog Food
              • Premium Wet Dog Food
                • Therapeutic Wet Dog Food
                • Non-Therapeutic Wet Dog Food
              • Therapeutic Dog Food
                • Therapeutic Dry Dog Food
                • Therapeutic Wet Dog Food
              • Non-Therapeutic Dog Food
                • Non-Therapeutic Dry Dog Food
                • Non-Therapeutic Wet Dog Food
        • Dog and Cat Food by Type (Excl Treats and Mixers)
          • Dry Dog and Cat Food
            • Dry Cat Food
              • Economy Dry Cat Food
              • Mid-Priced Dry Cat Food
              • Premium Dry Cat Food
                • Therapeutic Dry Cat Food
                • Non-Therapeutic Dry Cat Food
            • Dry Dog Food
              • Economy Dry Dog Food
              • Mid-Priced Dry Dog Food
              • Premium Dry Dog Food
                • Therapeutic Dry Dog Food
                • Non-Therapeutic Dry Dog Food
          • Wet Dog and Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
                • Therapeutic Wet Cat Food
                • Non-Therapeutic Wet Cat Food
            • Wet Dog Food
              • Economy Wet Dog Food
              • Mid-Priced Wet Dog Food
              • Premium Wet Dog Food
                • Therapeutic Wet Dog Food
                • Non-Therapeutic Wet Dog Food
      • Other Pet Food
        • Bird Food
        • Fish Food
        • Small Mammal/Reptile Food
    • Pet Products
      • Cat Litter
      • Pet Healthcare
      • Pet Dietary Supplements
      • Other Pet Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Number of Vets
  • Pet Ownership
  • Pet Population
  • Prepared Gap
  • Pricing
  • Product by Life-Cycle
  • Products by Ingredient
  • Veterinary Clinics for Pets

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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