The pet care continue to show the significant growth
The pet care category showed significant growth in 2012. The growth was caused by several reasons such as the growing pet population, increasing welfare of the population in the country and active promotional activities of key manufacturers. In addition, more and more pet owners are switching their preferences from home-made pet food to industrially prepared food. Moreover, there is increasing attention towards pets’ health.
Premium products’ presence is growing on the market
There are a growing number of educated pet owners concerned with the healthy nutrition and wellbeing of their pets. Due to that fact, there is an increasing demand for high-quality products with additional functional ingredients. Based on that fact, manufacturers try to produce relevant products in order to meet the high requirements of pet owners. There are a great number of new launches on the market with various positionings, such as age-specific, weight management, diabetic, organic and fortified/functional amongst others. Generally, premium products drive the category.
Multinational companies still lead on the market
Multinational companies lead pet care. Mars and Nestlé not only lead the category, but also aim to strengthen their position on the Russian market by opening local factories and distribution centres. Moreover, companies have very active marketing campaigns. Multinational companies cover all the price segments. It is very hard for domestic companies to compete with multinational ones, due to the different budgets, production volume and brand loyalty.
Pet shops remains the strongest channel
Pet shops remain the most significant distribution channel. Russians prefer to seek professional advice whilst buying pet food and products. The growth of premium products on the market also impacts the share of pet shops amongst other distribution channels. Some premium products with very limited distribution are present only in specialist outlets such as pet shops, pet superstores and veterinary clinics.
Pet care prospects expected to be very positive
During the forecast period pet care is set to show a positive growth. The positive performance of the category will be caused by the growing number of new launches, the increased presence of premium products and the increasing pet population. More and more pet owners are forecast to switch from home-made pet food. Moreover, the Russian economy is expected to show positive performance, which should beneficially influence the growth of the category.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Russia with research from Euromonitor's team of in-country analysts.
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If you're in the Pet Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
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The Pet Care in Russia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Russia?
- What are the major brands in Russia?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.