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Country Report

Saudi Arabia Flag Pet Care in Saudi Arabia

| Pages: 45

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Rise in pet ownership and shift towards prepared pet food

While pet care sales remained constrained by low pet ownership rates due to cultural and religious reasons in Saudi Arabia, there was healthy and continuous growth throughout the review period. This was primarily driven by two major trends; first, attitudes towards pet ownership are slowly changing and the pet population thus saw an ongoing increase. Also, more and more consumers in Saudi Arabia are shifting to feeding their pets prepared pet food, supporting strong volume sales growth.

Premiumisation driving value sales

Value growth outpaced volume growth, supported by the popularity of premium dog and cat food in Saudi Arabia. Pet owners in the country often have significant disposable incomes and tend to opt for premium brands, which not only dominate pet food sales, but also recorded the fastest growth during 2012 and 2013, with premium wet cat food leading the way.

International manufacturers in the lead

International manufacturers clearly dominate pet care in Saudi Arabia, while domestic players are almost absent. Mars in particular has a stronghold in pet care due to its leadership in pet food with its Whiskas, Pedigree and Trill brands. Nestlé Purina PetCare and Del Monte Foods ranked second and third respectively at the end of the review period. However, the competitive landscape is becoming more crowded due to new players entering the market.

Modern grocery retailers increasing their offer of pet care products

Supermarkets overtook pet shops as the leading distribution channel of pet care products during 2012, primarily as a result of a widened product offer as well as a shift in shopping habits among Saudi consumers. Hypermarkets also gained share due to the ongoing shift towards modern grocery retailers in the country. Veterinary clinics meanwhile lost share but remain an important channel for premium pet food as well as for pet care.

Strong performance expected over the forecast period

The forecast period is predicted to see solid growth in volume and value terms as a result of the Westernisation trend driving up rates of pet ownership in the country, while more consumers will also shift to buying prepared pet food. This will be further supported by economic growth in Saudi Arabia, which will leave consumers with more disposable incomes to spend on their pets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Pet Care in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Rise in pet ownership and shift towards prepared pet food

Premiumisation driving value sales

International manufacturers in the lead

Modern grocery retailers increasing their offer of pet care products

Strong performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Westernisation trend having a positive impact on pet care

Attitudes towards pet ownership slowly changing

Modern grocery retailers gaining share towards the end of the review period

International manufacturers lead pet care

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 11 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 16 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Saudi Arabia - Company Profiles

Life & Nature Co in Pet Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Life & Nature Co: Key Facts
  • Summary 3 Life & Nature Co: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Life & Nature Co: Competitive Position 2012

Purrfect Pets in Pet Care (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Purrfect Pets: Key Facts
  • Summary 6 Purrfect Pets: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 7 Purrfect Pets: Competitive Position 2012

Cat Food in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2008-2013
  • Table 20 Cat Population 2008-2013
  • Table 21 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2008-2013
  • Table 23 Sales of Cat Food by Category: Value 2008-2013
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 26 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 27 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 28 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2009-2012
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018
  • Table 34 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 36 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018
  • Summary 8 Cat Food by Price Band 2013

Dog Food in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 38 Dog Owning Households: % Analysis 2008-2013
  • Table 39 Dog Population 2008-2013
  • Table 40 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 41 Sales of Dog Food by Category: Volume 2008-2013
  • Table 42 Sales of Dog Food by Category: Value 2008-2013
  • Table 43 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 45 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 46 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 47 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 48 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 49 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 50 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018
  • Summary 9 Dog Food by Price Band 2013

Other Pet Food in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 53 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 54 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 55 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 58 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 59 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Pet Products by Category: Value 2008-2013
  • Table 66 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 67 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 68 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 69 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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