print

Country Report

Singapore Flag Pet Care in Singapore

| Pages: 51

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Pet care sees slower growth at the end of the review period

Pet care in Singapore recorded slower retail value growth in 2015, compared with the review period CAGR. Growth peaked early in the review period, driven by a gradual economic recovery from the financial crisis of 2008. Pet care continued to see healthy value growth in 2015, however, as consumers in Singapore enjoyed higher disposable income and showed a willingness to spend on their pets.

Pet ownership drives the growth of pet care in 2015

Greater pet ownership in 2015 boosted retail volume growth in some pet care categories. Community feeding of stray animals with commercial cat food was common in the review period, which limited growth. However, more responsible ownership of pets, coupled with the humanisation trend, bolstered the development of premium and health and wellness products. Increasing awareness of speciality brands and product variants also supplemented demand; hence, manufacturers introduced innovation through new product launches and competed to garner more attention and trust for their brand. Higher unit prices, due to the demand for premium and higher-priced products also accounted for retail value sales growth.

Aside from the top three brands, pet care is fragmented in Singapore

Large multinational conglomerates Mars Foods Inc, Hill’s Pet Nutrition Inc and Nestlé Singapore Pte Ltd continued to compete for the top spots in pet care. They are largely present in dog and cat food. However, with the increasing demand for speciality brands and niche products, premium imports gained popularity across pet care. The remaining retail value shares in pet care were fragmented and the environment became increasingly competitive especially as pet care has already reached maturity.

Pet specialists continue to lead pet care distribution

As consumers became more knowledgeable about pet care products, they preferred to visit specialist stores, which offer a wider selection of products. The strategic distribution of products is essential for pet care companies as consumers are influenced by in-store visibility and marketing. Hectic lifestyles also motivated consumers to purchase a few months’ worth of pet food and products in one go. Thus, for retailers, the offer of a broad range of products and services attracted consumer traffic as convenience appealed to pet owners.

Indulgence is set to drive forecast period growth

Due to the maturity of dog and cat food, indulgence pet food and products are expected to show the most encouraging signs of dynamism over the forecast period. As consumers are more educated and interested in products which cater to their need for convenience and quality, new product launches and innovations are likely to be well-received by pet owners. They are also willing to spend more on their pets and indulge them with higher-priced products and treats. For dog and cat food, a focus on formulations and ingredients will help to boost the performance of pet care as owners are more health conscious due to the perception of cats and dogs as part of the family.

Samples (FAQs about samples):

doc_pdf.pngSample Pet Care Market Research Report

doc_excel_table.pngSample Pet Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Pet Care in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Singapore?
  • What are the major brands in Singapore?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Pet care sees slower growth at the end of the review period

Pet ownership drives the growth of pet care in 2015

Aside from the top three brands, pet care is fragmented in Singapore

Pet specialists continue to lead pet care distribution

Indulgence is set to drive forecast period growth

KEY TRENDS AND DEVELOPMENTS

Responsible pet ownership and adoption campaigns enhance pet care

Pet pampering increases in 2014

Manufacturers continue to focus innovations on premium nutrition

MARKET INDICATORS

  • Table 1 Pet Populations 2010-2015

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2010-2015
  • Table 3 Sales of Pet Care by Category: Value 2010-2015
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
  • Table 11 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 16 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Singapore - Company Profiles

Merial Asia Pte Ltd in Pet Care (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Merial Asia Pte Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Merial Asia Pte Ltd: Competitive Position 2014

Nestlé Singapore Pte Ltd in Pet Care (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Singapore Pte Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Nestlé Singapore Pte Ltd: Competitive Position 2014

Pet Lovers Centre Pte Ltd in Pet Care (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Pet Lovers Centre Pte Ltd: Key Facts
  • Summary 7 Pet Lovers Centre Pte Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 8 Pet Lovers Centre Pte Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 Pet Lovers Centre Pte Ltd: Competitive Position 2014

Vitakraft Asia Pacific Pte Ltd in Pet Care (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Vitakraft Asia Pacific Pte Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 11 Vitakraft Asia Pacific Pte Ltd: Competitive Position 2014

Cat Food in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2010-2015
  • Table 20 Cat Population 2010-2015
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2010-2015
  • Table 23 Sales of Cat Food by Category: Value 2010-2015
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 25 Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 26 Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 27 NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 28 LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 30 Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020

Dog Food in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2010-2015
  • Table 34 Dog Population 2010-2015
  • Table 35 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 36 Sales of Dog Food by Category: Volume 2010-2015
  • Table 37 Sales of Dog Food by Category: Value 2010-2015
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 39 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 40 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 41 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 42 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 45 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Other Pet Food in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2010-2015

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 50 Sales of Other Pet Food by Category: Value 2010-2015
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 53 LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 54 LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2011-2014
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Pet Products in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2010-2015
  • Table 61 Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 63 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 64 Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

                                  print

                                  Recently Viewed Items more ›

                                    Want to find out more about this report?

                                    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
                                    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here