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Country Report

Pet Care in Singapore

| Pages: 53

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Pet care registers healthy retail value growth despite the economic slowdown

Due to the uncertain economic climate in 2012, consumers were more cautious about spending. However, the slowdown in the economy did not have a significant adverse impact on pet care as premium dog and cat food witnessed higher retail value sales growth compared with 2011. Instead of trading down to cheaper brands, pet owners were more willing to spend on quality and expensive food and other products for their animals. This trend can partly be attributed to the humanisation trend, which resulted in owners being more aware of their pets’ nutritional and psychological needs. Thus, they are increasingly likely to search for premium cat and dog food with health and wellness benefits, in order to ensure that their pets obtain the necessary nutrients.

Niche raw pet food gains traction among owners

The high penetration of internet access across the island and retailer- and brand manufacturer-led education have resulted in consumers being better informed about the type of pet food available in the market. Due to the rising affluence of local consumers, coupled with their high affection for their pets, raw pet food, an expensive yet healthy option, gained popularity in 2012. For instance, Sunday Pets, an exclusive brand at Pet Lovers Centre, offered freeze-dried dog food, which includes Raw Chow in beef and lamb flavours. Meanwhile, Addiction offers a range of raw dehydrated dog food, which includes Addiction Outback Kangaroo Feast and grain-free Fig’licious Venison Feast.

Private label gains retail value share amid a fragmented competitive landscape

Despite the influx of several premium and niche international brands from overseas, private label brands, such as Burp! and Trustie from Pet Lovers Centre, continued to improve their retail value share performances in 2012. With aggressive marketing promotions and attractive price discounts in retail outlets, Burp! gained retail value share in dog treats, as well as wet cat and dog food. Meanwhile, Trustie posted a strong improvement in retail value share in cat litter amid a fragmented competitive landscape in 2012.

Internet retailing offers variety and convenience

Due to the hectic lifestyles of consumers, a rising number of convenience-seeking consumers are turning to online purchases of pet food and pet products. This trend can also be attributed to the higher penetration of smartphones and faster internet speeds, which resulted in a move to online shopping. Leveraging on the growing popularity of internet retailing, a major chained pet shop and pet superstore, Pet Lovers Centre Pte Ltd, has revamped its online purchasing store, in order to improve user-friendliness. There are several popular online pet shops, which include Kohe Pets, Moo Moo Pets, Star Pets Hub and others.

Pet care expects healthy retail value growth over the forecast period

Over the forecast period, pet care is expected to post a higher constant value CAGR, compared to the review period. This can be attributed to the strong humanisation trend, as well as rising affluence and high willingness of pet owners to spend on premium pet food and pet products for their beloved animals. Pet food is predicted to register higher constant value growth, with dog treats recording the fastest CAGR over the forecast period. Similarly, pet products should see faster constant value growth, with pet dietary supplements posting the highest CAGR.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Pet Care in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Singapore?
  • What are the major brands in Singapore?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Pet care registers healthy retail value growth despite the economic slowdown

Niche raw pet food gains traction among owners

Private label gains retail value share amid a fragmented competitive landscape

Internet retailing offers variety and convenience

Pet care expects healthy retail value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Growing trend towards online pet care purchases

Raw pet food gains popularity despite being niche

Trend towards premium products continues despite the economic slowdown

Health and wellness becomes an important purchasing factor

Fun and interactive events for pets emerge out of the humanisation trend

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 11 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 16 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Pet Care in Singapore - Company Profiles

Link 2 Link Asia Pacific Pte Ltd in Pet Care (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Link 2 Link Asia Pacific Pte Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Pet Lovers Centre Pte Ltd in Pet Care (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Pet Lovers Centre Pte Ltd: Key Facts
  • Summary 4 Pet Lovers Centre Pte Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 1 Pet Lovers Centre Pte Ltd: Pet Lovers Centre in Singapore

PRIVATE LABEL

  • Summary 5 Pet Lovers Centre Pte Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Pet Lovers Centre Pte Ltd: Competitive Position 2012

Pets' Station Holding Pte Ltd in Pet Care (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Pets’ Station Holding Pte Ltd: Key Facts
  • Summary 8 Pets’ Station Holding Pte Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Pets’ Station Holding Pte Ltd: Competitive Position 2012

Qian Hu Corp Ltd in Pet Care (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Qian Hu Corp Ltd: Key Facts
  • Summary 11 Qian Hu Corp Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Qian Hu Corp Ltd: Competitive Position 2012

Cat Food in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2008-2013
  • Table 20 Cat Population 2008-2013
  • Table 21 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 13 Cat Food by Price Band 2013
  • Table 22 Sales of Cat Food by Category: Volume 2008-2013
  • Table 23 Sales of Cat Food by Category: Value 2008-2013
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 26 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 27 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 28 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 29 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 30 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 33 Dog Owning Households: % Analysis 2008-2013
  • Table 34 Dog Population 2008-2013
  • Table 35 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 14 Dog Food by Price Band 2013
  • Table 36 Sales of Dog Food by Category: Volume 2008-2013
  • Table 37 Sales of Dog Food by Category: Value 2008-2013
  • Table 38 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 40 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 41 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 42 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 43 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 44 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 46 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 48 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 49 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 50 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 51 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 53 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 54 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 55 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 56 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Pet Products by Category: Value 2008-2013
  • Table 61 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 62 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 63 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 64 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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