Pet care records stable growth in 2013
Pet care sales in 2013 are expected to record increasing demand from Slovak pet owners in 2013, mostly for premium and health and wellness dog food products, as they contain highly-nutritional value that is best for the health of their dogs. Pet owners increasingly want to provide the best products available to their dogs. The pet population in Slovakia is expected to further increase in 2013, which will help to grow sales of pet care. As a result, value sales of pet care are expected to show healthy growth in 2013.
Premium dog food is in higher demand
Slovak pet owners were more interested in highly-nutritional, premium dog food, despite its much higher price in comparison to standard products. The reason for this increasing interest was that, as with the health of humans, the nutritional content is also very important for the health of dogs. Most dog owners treat their pets like a family member; therefore, they want only the best for them.
Multinational manufacturers continue to dominate in 2013
Pet care in Slovakia was contested by both multinationals and domestic manufacturers. In 2013, Mars SR kom spol, Nestlé Slovensko, Placek Premium and private label producers Kaufland Slovenska Republika and Tesco Stores SR, all of which are multinationals, remained the leading players in pet care in Slovakia. Meanwhile, Tatrapet, export - import, chovatelske potreby, which ranked 13th, was the best-performing domestic player. None of the remaining domestic players accounted for a retail value share of more than 1%.
Hypermarkets continues as the leading distribution channel in 2013
Hypermarkets remained the leading distribution channel for pet care in 2013, and accounted for half of the total retail value sales. Hypermarkets offered both attractive prices and private label products, which were popular with Slovak pet owners. The second-most-popular retail channel, pet shops, appealed to customers due to a professional approach and the offer of a wide range of products from which to choose.
Stable performance from pet care is expected over the forecast period
Pet care will continue to record increasing value sales over the forecast period. This growth will be helped by the introduction of new innovative products and their strong promotion. In addition, manufacturers are expected to focus on the less-competitive areas of premium pet food and pet products, which are expected to be more in demand from consumers. The economic situation in the country is expected to stabilise over the forecast period resulting in greater expenditure from Slovaks.
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The Pet Care in Slovakia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Slovakia?
- What are the major brands in Slovakia?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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This industry report originates from Passport, our Pet Care market research database.