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Country Report

Slovakia Flag Pet Care in Slovakia

| Pages: 51

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Rising demand for higher-quality products boosts value growth of pet care

With the rising presence of smaller dog and cat breeds, Slovak pet owners are expected to be more interested in smaller pet food pack sizes and single-serve packs in 2015. Therefore, in volume terms, the expectation is that pet care will slightly decline in the year. However, given the rising interest in higher-quality food that has positive effects on pets’ health, value sales of pet care are predicted to increase. In accordance with this development, the unit price is starting to not be the most important factor influencing customers’ purchasing decisions, as it has been earlier in the review period.

Product innovation is the main activity among leading players

With the increasing purchasing power among Slovaks, demand for higher diversity in pet care is expected in 2015.Within pet food, monoprotein products without meat, grain-free products for easy digestion, new flavours of various healthy vegetables and fruits, and herbs will gain in importance. Therefore, manufacturers will focus on innovation within their product portfolios, and strong promotion is recommended if they want to attract customers as soon as possible.

Domestic companies account for small value shares within pet care

Domestic companies are not able to compete with strong multinational producers in pet care. All the leading positions are held by multinational companies, which benefit from large investments in product research, development and strong promotion, for which domestic players do not have enough funds and often lack experience. Tatrapet, export - import, chovatelske potreby, Akvarium Kobolka sro and Ferplast Slovakia sro are the strongest domestic companies with significant value shares. Others hold only marginal positions within pet care.

Hypermarkets continues to dominate among retail channels

Hypermarkets remained the leading distribution channel of pet care in 2014. Its extensive range of products, especially economy brands, which are highly popular as Slovaks have been negatively affected by economic development in the country, has led to the greater preference for the hypermarkets channel. Moreover, hypermarkets has gained value sales during the review period, due to shifting shopping habits among Slovaks who increasingly wish to purchase all products needed for their household in one place and at discounted prices, in addition to products needed for their pets. However, the channel recorded a slight value share decline in 2014, due to the rise of internet retailing and non-grocery retailers.

A positive performance is expected from pet care over the forecast period

Rising education levels among Slovak pet owners in regard to proper feeding care of their pets will lead to higher-quality products being made available, foods with high nutritional value as well as products with positive effects on pet health over the forecast period. As a result, pet care is expected to perform positively in value termsuntil2020. Another reason for the growing performance of pet care will be rising purchasing power among Slovaks due to improving economy conditions in the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Pet Care in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Slovakia?
  • What are the major brands in Slovakia?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Rising demand for higher-quality products boosts value growth of pet care

Product innovation is the main activity among leading players

Domestic companies account for small value shares within pet care

Hypermarkets continues to dominate among retail channels

A positive performance is expected from pet care over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health and wellness pet food is on the rise

Internet retailing gains ground in pet care

The rising popularity of smaller dog breeds has a negative impact on overall pet care

MARKET INDICATORS

  • Table 1 Pet Populations 2010-2015

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2010-2015
  • Table 3 Sales of Pet Care by Category: Value 2010-2015
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
  • Table 11 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 16 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in Slovakia - Company Profiles

Akvarium Kobolka sro in Pet Care (Slovakia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Akvarium Kobolka Sro: Key Facts
  • Summary 3 Akvarium Kobolka Sro: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Akvarium Kobolka Sro: Competitive Position 2014

Ferplast Slovakia sro in Pet Care (Slovakia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Ferplast Slovakia Sro: Key Facts
  • Summary 6 Ferplast Slovakia Sro: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Ferplast Slovakia Sro: Competitive Position 2014

PetCenter Slovakia sro in Pet Care (Slovakia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 PetCenter Slovakia Sro: Key Facts
  • Summary 9 PetCenter Slovakia Sro: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 10 PetCenter Slovakia Sro: Competitive Position 2014

Tatrapet, export - import, chovatelske potreby in Pet Care (Slovakia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Tatrapet, Export - Import, Chovatelske Potreby: Key Facts
  • Summary 12 Tatrapet, Export - Import, Chovatelske Potreby: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 13 Tatrapet, Export - Import, Chovatelske Potreby: Competitive Position 2014

Cat Food in Slovakia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2010-2015
  • Table 20 Cat Population 2010-2015
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2010-2015
  • Table 23 Sales of Cat Food by Category: Value 2010-2015
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 25 Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 26 Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 27 NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 28 LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2011-2014
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 31 Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020

Dog Food in Slovakia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 34 Dog Owning Households: % Analysis 2010-2015
  • Table 35 Dog Population 2010-2015
  • Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Table 37 Sales of Dog Food by Category: Volume 2010-2015
  • Table 38 Sales of Dog Food by Category: Value 2010-2015
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 40 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 41 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 42 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 43 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 44 LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 45 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 46 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Other Pet Food in Slovakia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 49 Other Pet Population 2010-2015

CATEGORY DATA

  • Table 50 Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 51 Sales of Other Pet Food by Category: Value 2010-2015
  • Table 52 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 53 Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 54 LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 55 LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 56 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2011-2014
  • Table 57 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 58 Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Pet Products in Slovakia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Pet Products by Category: Value 2010-2015
  • Table 62 Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 64 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 65 Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 66 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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