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Country Report

South Africa Flag Pet Care in South Africa

| Pages: 45

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Value sales growth expected to be influenced by upward unit price adjustments in 2015

The South African pet food market continued to witness upward growth in 2014 and this is expected to continue in 2015, driven to a large degree by unit price increases by manufacturers due to various economic pressures leading to higher production and distribution costs. Utility costs, such as electricity, are a major reason for increases in production costs, with the national power provider, Eskom, hiking prices above inflation levels on an annual basis due to operational challenges which also hampers consistent supply to consumers.

Pet humanisation on the increase as more owners embrace their pets as family members

South Africans are increasingly shifting their attitudes towards their pets as more owners diverge from the traditional ideas of how pets should be treated. Many South Africans traditionally perceived pets to be outside animals which did not need the same care and attention as human beings. An increasing number of owners are spending more on pet food rather than giving them food scraps as was previously the case for pet dogs mostly. Pets are now regarded as family members in many households where they receive equal care in terms of food and healthcare, as well as toys and even gifts.

Diversity remains a key success factor for manufacturers in South Africa

Product diversity remained a key to success for various companies in the South African pet food market in 2014. Broader product portfolios provided variety to consumers in many aspects, ranging from price, flavours, quantities, as well as quality. Many companies offered products within most of the categories within pet food. Players, such as Foodcorp, Mars Africa, Martin & Martin and Nestlé, enjoyed benefits through their broader product coverage, with brands featuring in a number of pet food categories

Specialist channels thrive in the distribution of premium pet food

Many South Africans continue to entrust their product choice to specialist retailers of pet food, as well as veterinary clinics instead of using regular retail channels. The specialist advice provided by vets and specialist stores is set to drive sales growth in premium pet food in South Africa in 2015. Many premium pet food products sold across South Africa tend to be oriented towards multiple nutritional benefits not present in economy pet food and many owners have grown to believe these products are mainly sold through channels such as these, leading to higher sales via these outlets.

Demand for larger pack types is expected to increase in dry pet food

Consumers are expected to demand larger packs of dry pet food over the forecast period in a bid to minimise their spending on pet food by buying in bulk and larger packs. Consumer disposable income growth is predicted to remain under pressure relative to the increase in the cost of living. This development is likely to stimulate a culture where consumers seek to curb their spending on pet food. Manufacturers are likely to respond to this need through offering larger packs to avoid consumers shifting to cheaper alternative brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Pet Care in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in South Africa?
  • What are the major brands in South Africa?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Value sales growth expected to be influenced by upward unit price adjustments in 2015

Pet humanisation on the increase as more owners embrace their pets as family members

Diversity remains a key success factor for manufacturers in South Africa

Specialist channels thrive in the distribution of premium pet food

Demand for larger pack types is expected to increase in dry pet food

KEY TRENDS AND DEVELOPMENTS

South Africans increasingly demand value-for-money products for their pets

Healthy eating trends filter through to pet food

Supermarkets lead value and volume sales for economy pet food and products

MARKET INDICATORS

  • Table 1 Pet Populations 2010-2015

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2010-2015
  • Table 3 Sales of Pet Care by Category: Value 2010-2015
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
  • Table 11 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 16 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in South Africa - Company Profiles

Foodcorp (Pty) Ltd in Pet Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Foodcorp (Pty) Ltd: Key Facts
  • Summary 3 Foodcorp (Pty) Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Foodcorp (Pty) Ltd: Competitive Position 2014

Mars Africa (Pty) Ltd in Pet Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Mars Africa (Pty) Ltd: Key Facts
  • Summary 6 Mars Africa (Pty) Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Mars Africa (Pty) Ltd: Competitive Position 2014

Martin & Martin (Pty) Ltd in Pet Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Martin & Martin (Pty) Ltd: Key Facts
  • Summary 9 Martin & Martin (Pty) Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Martin & Martin (Pty) Ltd: Competitive Position 2014

Vetsmart Pty Ltd in Pet Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Vetsmart (Pty) Ltd: Key Facts
  • Summary 12 Vetsmart (Pty) Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Cat Food in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2010-2015
  • Table 20 Cat Population 2010-2015
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Summary 13 Cat Food by Price Band 2015
  • Table 22 Sales of Cat Food by Category: Volume 2010-2015
  • Table 23 Sales of Cat Food by Category: Value 2010-2015
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 25 Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 26 Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 27 NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 28 LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2011-2014
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 31 Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020

Dog Food in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

  • Table 34 Dog Owning Households: % Analysis 2010-2015
  • Table 35 Dog Population 2010-2015
  • Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Summary 14 Dog Food by Price Band 2015
  • Table 37 Sales of Dog Food by Category: Volume 2010-2015
  • Table 38 Sales of Dog Food by Category: Value 2010-2015
  • Table 39 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 40 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 41 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 42 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 43 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 44 LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 45 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 46 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Other Pet Food in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 49 Other Pet Population 2010-2015

CATEGORY DATA

  • Table 50 Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 51 Sales of Other Pet Food by Category: Value 2010-2015
  • Table 52 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 53 Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 54 LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 55 LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 56 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2011-2014
  • Table 57 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 58 Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Pet Products in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Pet Products by Category: Value 2010-2015
  • Table 62 Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 64 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 65 Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 66 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Pricing
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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