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Country Report

South Africa Flag Pet Care in South Africa

| Pages: 48

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Pet care continued to perform positively in 2012

The pet care market in South Africa continued to experience strong value growth in 2012: the market increased by a CAGR of 8.7%. Growth in 2012 was slightly higher than the preceding year where 8% growth was recorded in current terms. Despite socio-economic issues, including escalating food and fuel prices, rand volatility, job insecurity and rising household debt, growth was maintained. New product innovation and unit price increases in 2012 supported value growth in most categories. On top of this, rising demand for prepared pet food and Premiumisation is further driving an increase in unit prices in the country.

Pet humanisation encourages spending on pet care in 2012

The growing pet humanisation trend continues to be one of the key drivers for growth within the South African pet care market. South African pet owners are increasingly humanising their pets and treating them more like any other member of the family; healthcare, nutritional food and increased spending on pampering with non-essential items such as toys is the result. Rising disposable incomes coupled with increasing rates of urbanisation and a rising black middle-income population continues to support household spending on pet care in South Africa.

Private label slowly growing

Supported by retailers including Woolworths and Pick ‘n Pay Retailers, growth in private label continued to increase significantly in 2012. The private label ranges vary in each retailer, with a various consumer groups catered for by different priced products. Consumers have continued to respond positively to private label, with significant growth expected to be seen within this segment as retailers push for sales.

Supermarkets dominate pet care distribution

Supermarkets continued to be the mainstay of pet care distribution in 2012. Supermarkets offer a larger range of pet care products than more specialist stores, coupled with competitive prices, the lure of discounts and product promotions drives demand among lower income consumer groups. Furthermore, premium and health specific products that were previously only purchased from speciality pet store retailers such as pet shops and veterinary clinics are increasingly becoming available in supermarkets. Although the growth in importance of supermarkets in the sale of pet care products is increasing, speciality pet channels such as pet shops continue to dominate sales for pet products.

Marginal growth projected during the forecast period

Pet care in South Africa is expected to experience marginally positive constant value and volume growth during the forecast period. A 2% CAGR is expected in constant value terms between 2013 and 2018 due to growth in unit prices and continued new product development. Additionally, increased sales for the premium products category is expected to influence growth within pet care over the forecast period; this is expected to be supported by high-income spenders’ unwillingness to compromising on price to offer their pets the best.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Pet Care in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in South Africa?
  • What are the major brands in South Africa?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care continued to perform positively in 2012

Pet humanisation encourages spending on pet care in 2012

Private label slowly growing

Supermarkets dominate pet care distribution

Marginal growth projected during the forecast period

KEY TRENDS AND DEVELOPMENTS

Tough economic situation pushes pet owners to become more value-conscious

Private label gaining traction

Growing pet humanisation trend influencing pet care purchases

Health and wellness trend in pet foods growing

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 11 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 16 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in South Africa - Company Profiles

Foodcorp (Pty) Ltd in Pet Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Foodcorp (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Foodcorp (Pty) Ltd: Competitive Position 2012

Mars Africa (Pty) Ltd in Pet Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mars Africa (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Mars Africa (Pty) Ltd: Competitive Position 2012

Martin & Martin (Pty) Ltd in Pet Care (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Martin & Martin (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 [Company Name]: Competitive Position 2012

Vetsmart Pty Ltd in Pet Care (South Africa)

STRATEGIC DIRECTION

  • Summary 8 Vetsmart (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Cat Food in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2008-2013
  • Table 20 Cat Population 2008-2013
  • Table 21 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 9 Cat Food by Price Band 2013
  • Table 22 Sales of Cat Food by Category: Volume 2008-2013
  • Table 23 Sales of Cat Food by Category: Value 2008-2013
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 26 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 27 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 28 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2009-2012
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018
  • Table 34 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 36 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 38 Dog Owning Households: % Analysis 2008-2013
  • Table 39 Dog Population 2008-2013
  • Table 40 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 10 Dog Food by Price Band 2013
  • Table 41 Sales of Dog Food by Category: Volume 2008-2013
  • Table 42 Sales of Dog Food by Category: Value 2008-2013
  • Table 43 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 45 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 46 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 47 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 48 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 49 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 50 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 53 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 54 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 55 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 58 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 59 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Pet Products by Category: Value 2008-2013
  • Table 66 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 67 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 68 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 69 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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