Pet care continued to perform positively in 2012
The pet care market in South Africa continued to experience strong value growth in 2012: the market increased by a CAGR of 8.7%. Growth in 2012 was slightly higher than the preceding year where 8% growth was recorded in current terms. Despite socio-economic issues, including escalating food and fuel prices, rand volatility, job insecurity and rising household debt, growth was maintained. New product innovation and unit price increases in 2012 supported value growth in most categories. On top of this, rising demand for prepared pet food and Premiumisation is further driving an increase in unit prices in the country.
Pet humanisation encourages spending on pet care in 2012
The growing pet humanisation trend continues to be one of the key drivers for growth within the South African pet care market. South African pet owners are increasingly humanising their pets and treating them more like any other member of the family; healthcare, nutritional food and increased spending on pampering with non-essential items such as toys is the result. Rising disposable incomes coupled with increasing rates of urbanisation and a rising black middle-income population continues to support household spending on pet care in South Africa.
Private label slowly growing
Supported by retailers including Woolworths and Pick ‘n Pay Retailers, growth in private label continued to increase significantly in 2012. The private label ranges vary in each retailer, with a various consumer groups catered for by different priced products. Consumers have continued to respond positively to private label, with significant growth expected to be seen within this segment as retailers push for sales.
Supermarkets dominate pet care distribution
Supermarkets continued to be the mainstay of pet care distribution in 2012. Supermarkets offer a larger range of pet care products than more specialist stores, coupled with competitive prices, the lure of discounts and product promotions drives demand among lower income consumer groups. Furthermore, premium and health specific products that were previously only purchased from speciality pet store retailers such as pet shops and veterinary clinics are increasingly becoming available in supermarkets. Although the growth in importance of supermarkets in the sale of pet care products is increasing, speciality pet channels such as pet shops continue to dominate sales for pet products.
Marginal growth projected during the forecast period
Pet care in South Africa is expected to experience marginally positive constant value and volume growth during the forecast period. A 2% CAGR is expected in constant value terms between 2013 and 2018 due to growth in unit prices and continued new product development. Additionally, increased sales for the premium products category is expected to influence growth within pet care over the forecast period; this is expected to be supported by high-income spenders’ unwillingness to compromising on price to offer their pets the best.
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The Pet Care in South Africa market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in South Africa?
- What are the major brands in South Africa?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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This industry report originates from Passport, our Pet Care market research database.