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Country Report

South Korea Flag Pet Care in South Korea

| Pages: 48

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Pet care grows thanks to the strong performance of cat food

Pet care recorded a healthy growth rate in 2013. Most categories showed positive performances. In particular, increases in the cat population led to strong growth for cat food and cat litter, which impacted overall sales. Additionally, the pet care industry developed unique services for dogs, reflecting the humanisation trend. Cat-related products and cat food also became more diverse and the quality improved. Meanwhile, young consumers’ interests in insects and small mammals continued to boost the growth of pet care in South Korea.

Premiumisation and humanisation drive growth of pet care

Premiumisation of pet food and products and the humanisation trend drove the growth of pet care in 2013. Pet owners are willing to spend on valuable pet care products, to treat their pets like a member of the family. The trend has gone as far as to include the use of buggies, clothes and shoes for pets. Even for pet food, premium products that are made with functional and organic/natural ingredients attract consumers. Some hand-made dog and cat treats are considered to be of a similar quality to human food. Pet owners bring their pets to pet cafés to let them play and enjoy quality hand-made treats.

Major domestic manufacturers start to build a presence in pet care

Major manufacturers in other industries and leading retailers are entering the pet care category, producing and distributing pet food and products. During the review period, consumers had to rely on imported brands, as international brands dominated pet care. In South Korea, however, domestic manufacturers started to gain a presence in pet food, introducing premium brands through mass channels. While international manufacturers tended to focus on veterinary clinics, domestic players launched premium brands in hypermarkets to attract consumers. Furthermore, leading retailers opened multiplex pet shops consisting of diverse brands of pet food and products together with pet-sitting services. With such efforts, major domestic players are developing their presence in pet care.

Hypermarkets show good performance, driven by new product developments

Hypermarkets continued growing in pet care, while pet shops showed a weak performance. Previously, pet owners had negative perceptions towards pet food sold through hypermarkets and preferred brands presented in veterinary clinics or pet shops. More recently, manufacturers started to launch premium products, with added functional ingredients, targeting hypermarkets. These products gained popularity due to comparable product quality at competitive prices. Furthermore, leading hypermarkets focused on introducing their own private label brands. Product variety contributed to the positive growth of hypermarkets.

Pet care will show healthy growth, aided by the expansion of premium products

The pet care industry is expected to grow over the forecast period, driven in part by the premiumisation of pet food and pet products. As pet owners have increasingly strong attachment to their pets, considering them to be a member of the family, average expenditure on a pet is increasing. Industry players are likely to launch more products in the premium segment in order to cater to demand. Furthermore, the increasing pet population will generate further growth in pet care in South Korea.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Pet Care in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in South Korea?
  • What are the major brands in South Korea?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Pet care grows thanks to the strong performance of cat food

Premiumisation and humanisation drive growth of pet care

Major domestic manufacturers start to build a presence in pet care

Hypermarkets show good performance, driven by new product developments

Pet care will show healthy growth, aided by the expansion of premium products

KEY TRENDS AND DEVELOPMENTS

Growth of pet care thanks to premiumisation and humanisation

Popularity of multiplex pet shops, including unique pet care services

New legislation for dog identification system is implemented nationwide in 2014

Domestic players shift focus to pet care

MARKET INDICATORS

  • Table 1 Pet Populations 2008-2013

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2008-2013
  • Table 3 Sales of Pet Care by Category: Value 2008-2013
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 11 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 16 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in South Korea - Company Profiles

CJ Cheiljedang Corp in Pet Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 CJ Cheiljedang Corp: Key Facts
  • Summary 3 CJ Cheiljedang Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 CJ Cheiljedang Corp: Competitive Position 2012

Dae Joo Co Ltd in Pet Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Dae Joo Co Ltd: Key Facts
  • Summary 6 Dae Joo Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Dae Joo Co Ltd: Competitive Position 2012

Molly's Pet Shop in Pet Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 E-Mart Co Ltd: Key Facts
  • Summary 9 E-Mart Co Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 10 E-Mart Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

Woosung Feed Co Ltd in Pet Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Woosung Feed Co Ltd: Key Facts
  • Summary 12 Woosung Feed Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Woo Sung Feed Co Ltd: Competitive Position 2012

Cat Food in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 14 Cat Food by Price Band 2013

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2008-2013
  • Table 20 Cat Population 2008-2013
  • Table 21 Consumption of Prepared Cat Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2008-2013
  • Table 23 Sales of Cat Food by Category: Value 2008-2013
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2008-2013
  • Table 25 Sales of Cat Food by Category: % Value Growth 2008-2013
  • Table 26 Sales of Premium Cat Food by Category: Value 2008-2013
  • Table 27 NBO Company Shares of Cat Food: % Value 2008-2012
  • Table 28 LBN Brand Shares of Cat Food: % Value 2009-2012
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2009-2012
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018
  • Table 34 Forecast Sales of Cat Food by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Cat Food by Category: Value 2013-2018
  • Table 36 Forecast Sales of Cat Food by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Cat Food by Category: % Value Growth 2013-2018

Dog Food in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 15 Dog Food by Price Band 2013

CATEGORY INDICATORS

  • Table 38 Dog Owning Households: % Analysis 2008-2013
  • Table 39 Dog Population 2008-2013
  • Table 40 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 41 Sales of Dog Food by Category: Volume 2008-2013
  • Table 42 Sales of Dog Food by Category: Value 2008-2013
  • Table 43 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 45 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 46 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 47 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 48 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 49 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 50 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Other Pet Food in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 53 Other Pet Population 2008-2013

CATEGORY DATA

  • Table 54 Sales of Other Pet Food by Category: Volume 2008-2013
  • Table 55 Sales of Other Pet Food by Category: Value 2008-2013
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2008-2013
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2008-2013
  • Table 58 LBN Brand Shares of Bird Food: % Value 2009-2012
  • Table 59 LBN Brand Shares of Fish Food: % Value 2009-2012
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2009-2012
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2013-2018
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2013-2018

Pet Products in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Pet Products by Category: Value 2008-2013
  • Table 66 Sales of Pet Products by Category: % Value Growth 2008-2013
  • Table 67 Sales of Pet Healthcare by Type: % Value Breakdown 2008-2013
  • Table 68 Forecast Sales of Pet Products by Category: Value 2013-2018
  • Table 69 Forecast Sales of Pet Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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