Pet care grows thanks to the strong performance of cat food
Pet care recorded a healthy growth rate in 2013. Most categories showed positive performances. In particular, increases in the cat population led to strong growth for cat food and cat litter, which impacted overall sales. Additionally, the pet care industry developed unique services for dogs, reflecting the humanisation trend. Cat-related products and cat food also became more diverse and the quality improved. Meanwhile, young consumers’ interests in insects and small mammals continued to boost the growth of pet care in South Korea.
Premiumisation and humanisation drive growth of pet care
Premiumisation of pet food and products and the humanisation trend drove the growth of pet care in 2013. Pet owners are willing to spend on valuable pet care products, to treat their pets like a member of the family. The trend has gone as far as to include the use of buggies, clothes and shoes for pets. Even for pet food, premium products that are made with functional and organic/natural ingredients attract consumers. Some hand-made dog and cat treats are considered to be of a similar quality to human food. Pet owners bring their pets to pet cafés to let them play and enjoy quality hand-made treats.
Major domestic manufacturers start to build a presence in pet care
Major manufacturers in other industries and leading retailers are entering the pet care category, producing and distributing pet food and products. During the review period, consumers had to rely on imported brands, as international brands dominated pet care. In South Korea, however, domestic manufacturers started to gain a presence in pet food, introducing premium brands through mass channels. While international manufacturers tended to focus on veterinary clinics, domestic players launched premium brands in hypermarkets to attract consumers. Furthermore, leading retailers opened multiplex pet shops consisting of diverse brands of pet food and products together with pet-sitting services. With such efforts, major domestic players are developing their presence in pet care.
Hypermarkets show good performance, driven by new product developments
Hypermarkets continued growing in pet care, while pet shops showed a weak performance. Previously, pet owners had negative perceptions towards pet food sold through hypermarkets and preferred brands presented in veterinary clinics or pet shops. More recently, manufacturers started to launch premium products, with added functional ingredients, targeting hypermarkets. These products gained popularity due to comparable product quality at competitive prices. Furthermore, leading hypermarkets focused on introducing their own private label brands. Product variety contributed to the positive growth of hypermarkets.
Pet care will show healthy growth, aided by the expansion of premium products
The pet care industry is expected to grow over the forecast period, driven in part by the premiumisation of pet food and pet products. As pet owners have increasingly strong attachment to their pets, considering them to be a member of the family, average expenditure on a pet is increasing. Industry players are likely to launch more products in the premium segment in order to cater to demand. Furthermore, the increasing pet population will generate further growth in pet care in South Korea.
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The Pet Care in South Korea market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in South Korea?
- What are the major brands in South Korea?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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This industry report originates from Passport, our Pet Care market research database.