Pet care records healthy performance thanks to pet popularity
Pet care recorded healthy growth over the review period. Pets become popular as a companion for Thai people. Thais are also increasingly aware of pets’ health and wellness and demand more convenience when feeding their pets. Intensive competition is observed in dog food and cat food while it is less intense in other pet food. A certain degree of price competition results in a gradual unit price increase. The mid-priced segment remains the largest, and performs impressively in 2013.
Pet humanisation and convenience augment the demand for pet care
Growing number of Thais tend to opt for pet care as owners are increasingly concerned about their pets’ well-being and demand more convenience. Concern over pets’ well-being leads to an increasing percentage of prepared food being fed to pets and healthy growth of pet healthcare. Demand for more convenience increases the number of Thais opting for prepared food as the effort required to prepare, cook and serve the food is minimised. The large distribution network of hypermarkets, supermarkets and pet shops also provide convenience to Thais when they want to purchase pet care products.
Multinational manufacturers maintain their leadership in pet care
Multinational manufacturers lead pet care in Thailand. This is thanks to their long presence on the market, countrywide distribution networks and well-recognised brands, namely, Pedigree, Whiskas, Alpo and Friskies. Regarding dog food and cat food, the competitive environment exhibits intensive competition among manufacturers, especially, in mid-priced and premium categories. Manufacturers, both multinational and domestic companies, become very active in launching marketing activities, namely, advertisements, events and better managed customer relationships. Mars Thailand Inc is a leader in pet products while also facing intense competition from Perfect Companion Co Ltd, a domestic manufacturer. The company continually gains awareness and improves its market share gradually owing to high profile marketing activities.
Internet retailing exhibits potential for boosting sales of pet care
Sales via internet retailing exhibit the fastest growth over the review period. Pet care in Thailand is mainly distributed via store-based retailing, namely, hypermarkets, supermarkets and pet shops. However, potential is seen in channelling pet care through internet retailing, as observed in dog and cat food that are both sold online. The internet offers a wider variety of dog food and cat food and convenience to customers. With increasing technological advancement, the internet can also be reached by Thai people all around the country. Therefore, distributing pet care through internet retailing could be another aim of manufacturers.
Pet care is expected to record healthy performance thanks to pet humanisation
Pet humanisation is expected to contribute greatly to healthy growth of pet care. Thai people are likely to seek companionship from pets. Pets are viewed as family members and therefore, the pet humanisation trend is prominent. Thais tend to feed pets with prepared food which is rich in nutrients and provides functional benefits to improve pets’ health and wellness. Mid-priced pet food is expected to show the healthiest performance. Pet products is also likely to perform impressively due to strong positive growth in pet healthcare and other pet products.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Thailand with research from Euromonitor's team of in-country analysts.
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The Pet Care in Thailand market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Thailand?
- What are the major brands in Thailand?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.