Pet care grows strongly in 2014
Current value growth of pet care slowed slightly in 2013 compared with the previous year in view of the unstable political situation; however, it continued at a relatively strong rate with more consumers turning to pets for companionship. They were also more willing to invest in premium pet care products to ensure that their pets’ wellbeing was taken care of with the best-quality products. Convenience within pet care was also essential to consumers as they juggled with hectic schedules and wanted to ease the effort required when taking care of their pets. With the political situation expected to stabilise alongside a pick-up in economic conditions during 2014, pet care is thus expected to clock stronger current value growth than in 2013.
Consumers more devoted to their pets
Consumers will continue to push back their marriage and childbirth plans in 2014, as they choose to focus on their careers. More consumers will turn to pets for companionship and there will be increasing concerns about ensuring their pets’ wellbeing. Consumers’ improved sophistication, education and disposable incomes boosted their willingness to invest in various pet care products to pamper their pets, besides taking care of the pets’ fundamental needs. Consumers were also more willing to invest in prepared food to ensure that their pets received the utmost nutrition, besides being convenient to feed.
Competition in pet care intensifies
Mars Thailand, Perfect Companion Co and Nestlé Purina PetCare were the top three players in pet care during 2013, with this ranking unlikely to change in 2014. While international players dominated pet care over the review period due to their established presence, the rising prominence of Perfect Companion Co created more competition in pet care towards the end of the review period. Aside from Perfect Companion Co, other local players, such as Betagro Agro Group, were trying to close the gap with the leading companies in various pet care categories.
Modern grocery retailers is the leading distribution channel
Both hypermarkets and supermarkets play an important roles in pet care distribution channels during the review period and this will likely continue in 2014. With mid-priced pet care products the most popular, this supported the performance of both channels that usually stock a comprehensive portfolio of such brands. Furthermore, consumers’ hectic lifestyles resulted in them preferring to shop at these channels in view of the one-stop convenience. The rising prominence of these two channels also adversely impacted the performance of pet shops, which was the second leading distribution channel in pet care. Internet retailing continued to record a low value share within pet care in 2013, though consumers increasingly preferred this channel for the ability to shop at anytime at their convenience.
Positive performance expected for pet care
Pet care is projected to record stable growth at constant 2014 prices over the forecast period, owing to consumers’ sustained willingness to invest in premium pet care products. This is especially so given the expected rebound in economic conditions that will improve their disposable incomes and in turn, their ability to purchase higher-quality products to enhance their pets’ wellbeing. More consumers will also turn to prepared pet food for its convenience when feeding, as well as the nutrition that can benefit their pets’ wellbeing. Consumers are also expected to continue humanising their pets, resulting in them investing in optional products, such as dog treats and pet accessories, to more regularly pamper their pets.
Samples (FAQs about samples):
Sample Pet Care Market Research Report
Sample Pet Care Data
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Thailand for free:
The Pet Care in Thailand market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Thailand?
- What are the major brands in Thailand?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.