A growing market with good potential
The pet care market in the Czech Republic continues to grow dynamically in 2014 and registered current value growth over the review period unlike other FMCG industries. The number of dog and cat owners feeding their pets with industrially prepared food is increasing and this tendency is expected to continue. Compared with dog food, cat food and pet products, other pet food registers low growth in current value terms in 2014.
Pet care shaped by pet humanisation and stronger specialisation
As pet owners want to provide the most suitable nutrition for their pets, they are increasingly demanding higher quality and more specific attributes for feeding their dogs and cats. This is reflected in growing demand for premium dog and cat food together with rising emphasis on segmentation of dog and cat food according to various criteria, such as age, size, breed, lifestyle or life cycle of pets. In reaction to this, stronger segmentation of dog and cat food, which was common for premium and super-premium products, started to appear also in mid-priced and even in some economy brands at the end of the review period.
Multinationals dominate sales
Three multinationals continue to lead sales of pet care in 2014, namely Mars Czech sro, Nestlé Cesko sro and Partner in Pet Food CZ sro (formerly Provimi Pet Food CZ sro). All these players benefit from wide brand and product ranges, strong distribution and good promotional support. Despite the dominance of multinationals, domestic company Vafo Praha sro competes successfully and ranks fourth within pet care in 2014. The company offers a wide range of products, including economy and premium dog and cat food and pet products (cat litter and pet dietary supplements).
Pet shops still the most popular channel
Pet shops, which remains the most important distribution channel within pet care in 2014, offer wide product ranges. In addition, qualified shop assistants are able to provide advice or recommendations, which many Czech consumers appreciate. Pet shops can be found in any big shopping mall and are present in both large cities and smaller towns. Although consumers increasingly prefer hypermarkets for purchasing pet care products (mainly due to lower pricing), they remain relatively loyal to pet shops, where they can find specialisation, better choice and higher-quality products.
Good expectations for pet food
Dog and cat food and pet products are expected to see significant growth over the forecast period, while other pet food is expected to register slower growth in constant value terms. Cat and dog treats are likely to see some of the highest constant value growth rates within pet care over the forecast period. Within dog and cat food, premium food is expected to perform the best, in line with increasing consumer demand for high-quality products. Value sales will grow at a quicker pace than volume thanks to rises in unit prices.
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The Pet Care in Czech Republic market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Czech Republic?
- What are the major brands in Czech Republic?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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- Gain competitive intelligence about market leaders
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This industry report originates from Passport, our Pet Care market research database.