Good performance of pet food
The pet food category and the pet care market in the Czech Republic continue to grow dynamically despite the economic difficulties. The number of dog and cat owners feeding their pets with prepared food is increasing. Pet food and pet care products on offer in the Czech Republic are wide-ranging and colourful. However, unlike in Western European countries, the percentage share of prepared food relative to the cat and dog population is low. Consequently, the potential for volume and value growth is still promising.
Specific products are common
On shelves there are age-specific, breed-specific and size-specific products along with products developed for certain levels of activity and lifestyle. Pet food is available for puppies and adult and senior dogs, sporty and active dogs, large, medium or small breeds, dogs with allergies etc. The market also witnesses a degree of polarisation, with both economy and premium brands growing in popularity at the expense of mid-priced brands. On the one hand, consumers with higher incomes and breeders are looking for high-quality food and do not care about price. On the other hand, elderly pet owners and families with children are demanding good quality but at a cheaper price.
Private label more popular
In general the popularity of private label has a growing tendency in the Czech Republic and this includes pet care, pet food especially as the presence of pet products is not very strong there yet – although, for example, cat litter is experiencing promising development. Private label can be considered the sixth strongest player on the Czech pet care market. The reason behind the popularity of private label is that Czech consumers remain very price-sensitive and they demand products of good quality at a reasonable price.
Pet shops is the leading distribution channel, but internet retailing gains popularity
Pet shops will remain the leading distribution channel for dog and cat food at the end of the review period. Its outlets are still very popular with pet owners as they employ staff who can give advice and make recommendations. Pet shops in shopping centres are popular among consumers for their special price offers and discounts. Veterinary clinics, pet salons, pet hotels and pet farms are also becoming important distribution outlets for dog and cat food in 2012, as well as being places where people can seek advice about pet food. Internet retailing, however, with a small value share, has become more popular especially due to very competitive prices and its rising level of services.
Pet food with good expectations
Dog and cat food is expected to see particularly significant value growth over the forecast periodCat treats and dog treats are likely to see some of the highest value growth rates over the forecast period. Within dog and cat food, premium food is expected to perform the best, in line with increasing consumer demand for high-quality products. Value sales will grow at a quicker pace than volume thanks to rises in unit prices.
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The Pet Care in Czech Republic market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Czech Republic?
- What are the major brands in Czech Republic?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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This industry report originates from Passport, our Pet Care market research database.