The positive performances continue for pet care overall
Pet care continued to register positive current value growth during 2013 in line with the current value CAGR recorded over the entire review period. Despite the sustained economic slowdown in the Netherlands, pets remain highly valued and are often perceived as important member of the family. This has resulted in high interest in offering pets the best care possible within the budgets of each household. As such, positive growth was recorded during 2013, although growth is expected to slow down during 2014. Dog and cat food and pet products recorded the best performances in pet care during 2013. Other pet food remains under pressure, mainly due to the weak performance of bird food.
High-quality value-added products remain the key to growth in pet care
Due to the high value assigned to pets in the Netherlands, pet owners are increasingly concerned about their pet’s health. This has led consumers to look for added value both through added functional ingredients and through the information which is provided on the packaging of pet healthcare products. Demand is shifting towards high-quality products, although this does not necessarily mean premium products as financial concerns remain paramount. However, the owners of pets facing health issues are more inclined to switch to therapeutic premium pet food in order to improve and preserve pet health through food. Furthermore, health concerns are fuelling growth in pet products, especially with regards to pet healthcare products and pet dietary supplements.
Private label continues to flourish in pet care
Although multinational manufacturers such as Mars Petfood and Nestlé Purina Petcare still account for the majority of sales in pet care in the Netherlands, local companies and private label are thriving. This is mainly due to price-sensitive consumers looking for high-quality products at low prices, which is increasingly offered through private label. Supermarkets and pet shops acted to meet the increased demand for products which offer a favourable price/quality ratio by expanding their private label pet food ranges over the review period. Furthermore, growing interest in niche products has boosted the performance of local players offering natural, organic and/or gluten-free pet food.
The retailing of pet care is changing
The retailing of pet care in the Netherlands is shifting away from small, independently-owned traditional pet shops towards large pet superstores which offer wide ranges of products and additional services through increased cooperation with veterinarians. In line with this general trend, internet retailing is also rapidly increasing. The number of independent web shops offering pet care items is rising, while the ranges of products offered by these web shops is constantly expanding. Many pet shops and pet supermarkets are therefore investing in offering their products online as well as through more traditional store-based channels.
Largely positive outlook for pet care during the forecast period
Pet care in the Netherlands is expected to record healthy growth over the forecast period, albeit at a slightly slower pace than during the review period. The ongoing economic recession in the Netherlands has left its mark on the Dutch pet care industry. Nevertheless, a positive outlook is expected as pet ownership is expected to remain stable and consumers will still want to take good care of their pets. Cat treats is expected to register the highest growth as cat owners will continue looking for ways to provide their cats with something special.
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The Pet Care in Netherlands market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Netherlands?
- What are the major brands in Netherlands?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
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This industry report originates from Passport, our Pet Care market research database.