Pet care continues to see growth
With slight improvement in the Dutch economy, pet care continued to benefit from the growth despite the uncertainty as to whether the growth would be sustained. The human-pet bond trend which has been a major driver of pet care growth, continued over the review period. Due to availability of information and advice, Dutch consumers maintained their interest in giving the best care for their pets. As a result, all pet care categories continued to experience positive growth with the exception of bird food which continued on a downward spiral during the review period. Dog and cat food recorded the best performances in pet care during 2014. Other pet products, which was mainly under pressure due to the negative economic environment, also gained momentum in 2014.
High quality and niche products gaining momentum
The pet humanisation trend has had a major effect on what consumers ultimately buy for their pets. Despite constrained budgets, pet owners are largely interested in offering the best care for their pets. Therefore, the search for high quality products at reasonable prices is of paramount importance to a Dutch pet owner. Largely, products with added functionality and healthy products are at the top of the priority list of Dutch pet owners who are interested in giving their pets the same treatment as any other family member. Coupled with this, Dutch consumers are more interested in convenience and luxury, as premium products in single serving portions are becoming popular. The concern about ingredients used in pet food and sources of these ingredients is driving sales of all-natural and organic pet food.
Private label continues to see positive growth
Due to the limited disposable incomes of consumers, price is an important factor to consider before buying pet care products. Although pet owners are giving their best care, private label products which offer high quality at reasonable prices, continues to experience positive growth. Local Dutch players that offer mid-quality products are benefiting as consumers consider these to represent value for money. International brands which are slightly losing market share are innovating by providing products in smaller pouches which can be used for single servings, winning the hearts of consumers who are interested in convenience.
Brick and mortar shops remain a favourite shopping channel in pet care
Despite the growth in internet sales in pet care, brick and mortar shops such as pet shops remain the largest distributors of pet food in the Netherlands, followed by supermarkets and home and garden retail specialists’ stores. Internet retailing in pet care is growing in the Netherlands with retailers such as Zooplus.nl and Jumper.nl taking centre stage with their low price offers, posing intense competition to traditional stores. Simultaneously, physical pet stores are developing web shops to offer pet owners a multi-cross channel shopping experience. Another development is determined by collaborations between veterinary clinics and pet shops or home and garden retail centres to offer a convenient one stop shopping place for pet owners.
Positive outlook expected for pet care over the forecast period
Pet care is expected to grow at a faster rate over the forecast period due to the improvement in the economy which will allow consumers to pamper their pets with healthy and premium products. Coupled with the humanisation of pets and an expected pick up in pet ownership, pet care is projected to grow from this boost in numbers as well. Manufacturers are continuing to invest in new product developments and informing consumers about the best products to buy for their pets, giving them a wider choice. Luxurious products like gourmet and natural or organic products are likely to do well over the forecast period as pet owners continue to invest in their animals.
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Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Netherlands with research from Euromonitor's team of in-country analysts.
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The Pet Care in Netherlands market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Pet Care in Netherlands?
- What are the major brands in Netherlands?
- How did the downturn affect pet care spending?
- Which is the best-performing category within pet care?
- Which is the fastest-growing pet food manufacturer?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.