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Country Report

Netherlands Flag Pet Care in the Netherlands

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

The positive performances continue for pet care overall

Pet care continued to register positive current value growth during 2013 in line with the current value CAGR recorded over the entire review period. Despite the sustained economic slowdown in the Netherlands, pets remain highly valued and are often perceived as important member of the family. This has resulted in high interest in offering pets the best care possible within the budgets of each household. As such, positive growth was recorded during 2013, although growth is expected to slow down during 2014. Dog and cat food and pet products recorded the best performances in pet care during 2013. Other pet food remains under pressure, mainly due to the weak performance of bird food.

High-quality value-added products remain the key to growth in pet care

Due to the high value assigned to pets in the Netherlands, pet owners are increasingly concerned about their pet’s health. This has led consumers to look for added value both through added functional ingredients and through the information which is provided on the packaging of pet healthcare products. Demand is shifting towards high-quality products, although this does not necessarily mean premium products as financial concerns remain paramount. However, the owners of pets facing health issues are more inclined to switch to therapeutic premium pet food in order to improve and preserve pet health through food. Furthermore, health concerns are fuelling growth in pet products, especially with regards to pet healthcare products and pet dietary supplements.

Private label continues to flourish in pet care

Although multinational manufacturers such as Mars Petfood and Nestlé Purina Petcare still account for the majority of sales in pet care in the Netherlands, local companies and private label are thriving. This is mainly due to price-sensitive consumers looking for high-quality products at low prices, which is increasingly offered through private label. Supermarkets and pet shops acted to meet the increased demand for products which offer a favourable price/quality ratio by expanding their private label pet food ranges over the review period. Furthermore, growing interest in niche products has boosted the performance of local players offering natural, organic and/or gluten-free pet food.

The retailing of pet care is changing

The retailing of pet care in the Netherlands is shifting away from small, independently-owned traditional pet shops towards large pet superstores which offer wide ranges of products and additional services through increased cooperation with veterinarians. In line with this general trend, internet retailing is also rapidly increasing. The number of independent web shops offering pet care items is rising, while the ranges of products offered by these web shops is constantly expanding. Many pet shops and pet supermarkets are therefore investing in offering their products online as well as through more traditional store-based channels.

Largely positive outlook for pet care during the forecast period

Pet care in the Netherlands is expected to record healthy growth over the forecast period, albeit at a slightly slower pace than during the review period. The ongoing economic recession in the Netherlands has left its mark on the Dutch pet care industry. Nevertheless, a positive outlook is expected as pet ownership is expected to remain stable and consumers will still want to take good care of their pets. Cat treats is expected to register the highest growth as cat owners will continue looking for ways to provide their cats with something special.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Pet Care in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Care in Netherlands?
  • What are the major brands in Netherlands?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

The positive performances continue for pet care overall

High-quality value-added products remain the key to growth in pet care

Private label continues to flourish in pet care

The retailing of pet care is changing

Largely positive outlook for pet care during the forecast period

KEY TRENDS AND DEVELOPMENTS

Demand for convenience reshapes the retailing of pet care

Dutch consumers want the best care for their pet at a reasonable price

Dutch pet owners increasingly looking for information and advice

MARKET INDICATORS

  • Table 1 Pet Populations 2009-2014

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Pet Care by Category: Value 2009-2014
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 11 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 16 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Pet Care in the Netherlands - Company Profiles

De IJsvogel Groep BV in Pet Care (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 IJsvogel Groep: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 3 IJsvogel Groep BV: Competitive Position 2013

Proline Petfood BV in Pet Care (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Proline Petfood BV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Witte Molen BV: Competitive Position 201

VNK Pet Products BV in Pet Care (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 VNK Petfood BV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 VNK Petfood: Competitive Position 2013

Witte Molen BV in Pet Care (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Witte Molen BV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Witte Molen BV: Competitive Position 2013

Cat Food in the Netherlands - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 19 Cat Owning Households: % Analysis 2009-2014
  • Table 20 Cat Population 2009-2014
  • Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Table 22 Sales of Cat Food by Category: Volume 2009-2014
  • Table 23 Sales of Cat Food by Category: Value 2009-2014
  • Table 24 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 25 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 26 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 27 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 28 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 29 LBN Brand Shares of Cat Treats: % Value 2010-2013
  • Table 30 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 31 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019
  • Table 34 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 36 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019
  • Summary 10 Cat Food by Price Band 2014

Dog Food in the Netherlands - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 38 Dog Owning Households: % Analysis 2009-2014
  • Table 39 Dog Population 2009-2014
  • Table 40 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Table 41 Sales of Dog Food by Category: Volume 2009-2014
  • Table 42 Sales of Dog Food by Category: Value 2009-2014
  • Table 43 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 45 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 46 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 47 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 48 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 49 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 50 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019
  • Summary 11 Dog Food by Price Band 2014

Other Pet Food in the Netherlands - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 53 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 54 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 55 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 58 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 59 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Pet Products in the Netherlands - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Pet Products by Category: Value 2009-2014
  • Table 66 Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 67 Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 68 Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 69 Forecast Sales of Pet Products by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Pet Care
    • Pet Food
      • Dog and Cat Food
        • Cat Food
          • Cat Treats and Mixers
            • Cat Mixers
            • Cat Treats
          • Dry Cat Food
            • Economy Dry Cat Food
            • Mid-Priced Dry Cat Food
            • Premium Dry Cat Food
            • Wet Cat Food
              • Economy Wet Cat Food
              • Mid-Priced Wet Cat Food
              • Premium Wet Cat Food
            • Dog Food
              • Dog Treats and Mixers
                • Dog Mixers
                • Dog Treats
              • Dry Dog Food
                • Economy Dry Dog Food
                • Mid-Priced Dry Dog Food
                • Premium Dry Dog Food
                • Wet Dog Food
                  • Economy Wet Dog Food
                  • Mid-Priced Wet Dog Food
                  • Premium Wet Dog Food
              • Dog and Cat Food by Price Platform and Type
                • Dog and Cat Food by Price Platform (Excl Treats and Mixers)
                  • Economy Dog and Cat Food
                    • Economy Dry Cat Food
                    • Economy Dry Dog Food
                    • Economy Wet Cat Food
                    • Economy Wet Dog Food
                  • Mid-Priced Dog and Cat Food
                    • Mid-Priced Dry Cat Food
                    • Mid-Priced Dry Dog Food
                    • Mid-Priced Wet Cat Food
                    • Mid-Priced Wet Dog Food
                  • Premium Dog and Cat Food
                    • Premium Dry Cat Food
                      • Premium Dry Dog Food
                        • Premium Wet Cat Food
                          • Premium Wet Dog Food
                        • Dog and Cat Food by Price Platform (incl Treats and Mixers)
                          • Cat Food by Price Platform
                            • Cat Treats and Mixers
                              • Cat Mixers
                              • Cat Treats
                            • Economy Cat Food
                              • Economy Dry Cat Food
                              • Economy Wet Cat Food
                            • Mid-Priced Cat Food
                              • Mid-Priced Dry Cat Food
                              • Mid-Priced Wet Cat Food
                            • Premium Cat Food
                              • Premium Dry Cat Food
                                • Premium Wet Cat Food
                              • Dog Food by Price Platform
                                • Dog Treats and Mixers
                                  • Dog Mixers
                                  • Dog Treats
                                • Economy Dog Food
                                  • Economy Dry Dog Food
                                  • Economy Wet Dog Food
                                • Mid-Priced Dog Food
                                  • Mid-Priced Dry Dog Food
                                  • Mid-Priced Wet Dog Food
                                • Premium Dog Food
                                  • Premium Dry Dog Food
                                    • Premium Wet Dog Food
                                • Dog and Cat Food by Type (Excl Treats and Mixers)
                                  • Dry Dog and Cat Food
                                    • Dry Cat Food
                                      • Economy Dry Cat Food
                                      • Mid-Priced Dry Cat Food
                                      • Premium Dry Cat Food
                                      • Dry Dog Food
                                        • Economy Dry Dog Food
                                        • Mid-Priced Dry Dog Food
                                        • Premium Dry Dog Food
                                      • Wet Dog and Cat Food
                                        • Wet Cat Food
                                          • Economy Wet Cat Food
                                          • Mid-Priced Wet Cat Food
                                          • Premium Wet Cat Food
                                          • Wet Dog Food
                                            • Economy Wet Dog Food
                                            • Mid-Priced Wet Dog Food
                                            • Premium Wet Dog Food
                                      • Other Pet Food
                                        • Bird Food
                                        • Fish Food
                                        • Small Mammal/Reptile Food
                                    • Pet Products
                                      • Cat Litter
                                      • Pet Healthcare
                                      • Pet Dietary Supplements
                                      • Other Pet Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Analysis by Type
                                  • Number of Vets
                                  • Pet Ownership
                                  • Pet Population
                                  • Prepared Gap
                                  • Product by Life-Cycle
                                  • Products by Ingredient
                                  • Veterinary Clinics for Pets
                                  • Other Pet Products by Type

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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